Need a specific kind of headline?

Structure

· Rhetorical devices, stylistic techniques, and formulas that shape the form and style of the headline.

Alliteration · Repeats starting sounds.

Anthimeria · Shifts a word's typical use.

Bicolon · Uses two-part phrasing.

Cause and effect · Links an action to its outcome.

Colloquialism · Uses casual, informal language.

First-person · Uses a first-person pronoun.

Identity · Says exactly what the product is.

Idiom · Uses familiar phrases or sayings.

Intensifier · Amplifies a claim.

Metaphor · Describes one thing as another.

Normative claim · States how things should be.

Problem-solution · Links pain points to relief.

Question · Engages by asking.

Repetition · Repeats entire words.

Rhyme · Shares ending sounds.

Stacked benefits · Lists multiple advantages.

Target callout · Names specific users or verticals.

Transformation · Turns X into Y.

Tricolon · Uses three-part phrasing.

Wordplay · Twists language for a clever effect.

Meaning

· Underlying messages, value propositions, and emotional appeals—what the headline is conveying beyond its form.

Amplification · Promises more value.

Automation · Features AI and automation.

Better alternative · Claims to be superior.

Capability · Highlights advanced power.

Collaboration · Promotes co-working capabilities.

Competitive edge · Positions it as an advantage.

Completeness · Presents an all-in-one approach.

Cost-saving · Suggests saving money.

Creation · References creating something new.

Deservingness · Indicates entitlement.

Destination · Frames it as the crucial place.

Emotion · Touches on feelings or their expressions.

Exactness · Underscoes precision or accuracy.

Expertise · Claims know-how or authority.

Fast results · Emphasizes quick outcomes.

Flexibility · Stresses adaptability or versatility.

High quality · Ensures excellence.

Innovation · Promises transformative ideas.

Insights · Promotes reporting and analytics tools.

Integrations · Features integration capabilities.

Loyalty · Highlights creating loyalty.

Pain point · Points to problems or frustrations.

Peace of mind · Suggests stress-free confidence.

Quantity · Specifies an amount or number.

Reach · Implies wider audience or connection.

Remarkability · Empowers standing out.

Revenue · Focuses on making money.

Security · Highlights privacy and data protection.

Self-improvement · Points to personal growth.

Simplicity · Emphasizes ease or clarity.

Social proof · Features testimonials and validation.

Templates · Promotes ready-to-use formats.

Thinking big · Inspires ambition and big goals.

Time-saving · Focuses on reducing effort.

Urgency · Pushes for immediate action.

Visual appeal · Focuses on aesthetics.