«Deservingness» in headlines
Deservingness headlines assure readers they're entitled to something better—whether superior tools, experiences, or benefits. The examples below show how websites apply this principle in their headlines to create an emotional connection.
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Emotion
· Touches on feelings or their expressions. Destination
· Frames it as the crucial place. Exactness
· Underscoes precision or accuracy. Expertise
· Claims know-how or authority. Fast results
· Emphasizes quick outcomes. First-person
· Uses a first-person pronoun. Flexibility
· Stresses adaptability or versatility. High quality
· Ensures excellence. Identity
· Says exactly what the product is. Idiom
· Uses familiar phrases or sayings. Innovation
· Promises transformative ideas.
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