«Loyalty» in headlines
This type of headline emphasizes long-term connections, repeat engagement, and brand loyalty, focusing on customer retention and turning one-time users into lifelong supporters.
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Normative claim
· States how things should be. Metaphor
· Describes one thing as another. Peace of mind
· Suggests stress-free confidence. Pain point
· Points to problems or frustrations. Problem-solution
· Links pain points to relief. Quantity
· Specifies an amount or number. Question
· Engages by asking. Remarkability
· Empowers standing out. Reach
· Implies wider audience or connection. Repetition
· Repeats entire words. Revenue
· Focuses on making money.
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