«Normative claim» in headlines
Normative-claim headlines assert the "right" or "ideal" way to do something, often using words like "should", "don't", or "stop". They evaluate actions as correct or incorrect and set guidelines for what a person should do.
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Metaphor
· Describes one thing as another. Peace of mind
· Suggests stress-free confidence. Pain point
· Points to problems or frustrations. Problem-solution
· Links pain points to relief. Quantity
· Specifies an amount or number. Question
· Engages by asking. Remarkability
· Empowers standing out. Reach
· Implies wider audience or connection. Repetition
· Repeats entire words. Revenue
· Focuses on making money. Rhyme
· Shares ending sounds.
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