«Normative claim» in headlines
Normative-claim headlines assert the "right" or "ideal" way to do something, often using words like "should", "don't", or "stop". They evaluate actions as correct or incorrect and set guidelines for what a person should do.
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Pain point
· Points to problems or frustrations. Peace of mind
· Suggests stress-free confidence. Problem-solution
· Links pain points to relief. Question
· Engages by asking. Quantity
· Specifies an amount or number. Reach
· Implies wider audience or connection. Remarkability
· Empowers standing out. Repetition
· Repeats entire words. Rhyme
· Shares ending sounds. Revenue
· Focuses on making money. Security
· Highlights privacy and data protection.
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