«Better alternative» in headlines
Better-alternative headlines position a product, service, or approach as the more effective choice and that it outperforms existing solutions. The following website headlines use direct comparisons or implied improvements to persuade readers there's a better way forward.
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Bicolon
· Uses two-part phrasing. Capability
· Highlights advanced power. Cause and effect
· Links an action to its outcome. Collaboration
· Promotes co-working capabilities. Colloquialism
· Uses casual, informal language. Competitive edge
· Positions it as an advantage. Completeness
· Presents an all-in-one approach. Cost-saving
· Suggests saving money. Creation
· References creating something new. Deservingness
· Indicates entitlement. Destination
· Frames it as the crucial place.
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