«Colloquialism» in headlines

Land a sales job that doesn't suck.

bravado.co

Better alternative

Implicitly contrasts a subpar norm with a far better option.

Colloquialism

"Doesn't suck" is an informal expression.

High quality

Suggests access to high-quality sales roles.

Metaphor

Compares getting a job to landing somewhere safely.

Pain point

Calls out the reality of sales jobs that feel disappointing.

Stop forecasting on gut feel.

sendtrumpet.com

Better alternative

Urges abandoning guesswork for a more accurate alternative.

Colloquialism

Uses "gut feel" as a casual way to describe intuition-based decisions.

Exactness

Rejects guesswork in favor of accurate forecasting.

Insights

Encourages the use of data-driven insights.

Metaphor

Refers to "gut feel" as a physical sensation guiding decisions.

Pain point

Addresses the unreliability (and stress) of guess-based forecasting.

Don't rawdog your prompts.

latitude.so

Better alternative

Implies it's a superior method.

Colloquialism

"Rawdog" is a slang/taboo term.

Normative claim

Implies prompts should be carefully crafted.

Pain point

Addresses the challenges caused by poorly crafted prompts.

We turn design, copy, brand, into shares, clicks & cash.

designscientist.com

Colloquialism

Uses casual, conversational phrasing ("shares, clicks & cash").

First-person

"We" is a first-person plural pronoun.

Revenue

Mentions "cash", explicitly linking it to generating money.

Transformation

Turns content into conversions.

Tricolon

Highlights progression with two rhythmic three-part structures.

Write great essays while you yap.

bulletpen.ai

Colloquialism

"Yap" is informal/slang for "talk".

High quality

Uses "great" to imply excellence.

Simplicity

"While you yap" suggests an effortless approach.

Payroll, benefits and government bullsh*t for startups.

centralhq.com

Colloquialism

"Bullsh*t" is a strong colloquial (taboo) term.

Identity

Names the product's domain, showing it's a solution for HR/finance tasks.

Pain point

Addresses the headache of dealing with bureaucratic demands.

Target callout

Is catered to startups tackling administrative challenges.

Tricolon

Frames the message in three parts to highlight key startup challenges.

Ride. Bike. Scoot. Go bananas.

lyft.com

Colloquialism

"Go bananas" is a playful slang phrase meaning "have fun".

Flexibility

Emphasizes the freedom to choose from various modes of transport.

Idiom

Uses the familiar expression "go bananas" to signal carefree excitement.

Enterprise benefits, without the enterprise bullsh*t.

fusionauth.io

Better alternative

Implies competitors come with typical enterprise drawbacks.

Colloquialism

The word "bullsh*t" is a clear slang expression.

Pain point

Addresses the frustration with typical enterprise solutions.

Repetition

Repeats the word "enterprise" to reinforce the message.

Your money on max.

fluz.app

Amplification

Literally says "on max", i.e. taking your money to its highest level.

Colloquialism

Uses the conversational phrasing "on max".

Metaphor

Compares financial optimization to turning a dial to its maximum setting.

More ATS, less BS.

screenloop.com

Bicolon

Mirrors two short noun phrases in a succinct parallel format.

Colloquialism

"BS" (short for "bullsh*t") is slang shorthand.

Pain point

Mentions the pain caused by bloated or subpar applicant tracking systems.

Problem-solution

Bloated software frustrates (problem), but a simpler ATS cuts the nonsense (solution).

Finally, a project management tool that doesn't suck.

superthread.com

Better alternative

Implies other PM tools "suck", framing this one as the obvious improvement.

Colloquialism

"Doesn't suck" is an informal expression.

Identity

Declares itself as a user-friendly PM tool.

Pain point

Calls out the annoyance of clunky PM software.

No-fuss end-of-month accounting.

get-zazu.com

Colloquialism

"No-fuss" is an informal expression.

Identity

States that it is an accounting solution.

Simplicity

Emphasizes ease with "no-fuss".

Send one-off campaigns that one-up your rivals.

klaviyo.com

Colloquialism

"One-up" is an informal, casual phrase meaning "surpass".

Competitive edge

Explicitly promises surpassing competitors.

Creation

Invites users to create superior marketing campaigns.

Remarkability

Emphasizes outshining competitors.

Wordplay

Uses the similar-sounding phrases "one-off" (meaning a single, standalone campaign) and "one-up" (meaning to outdo someone) back-to-back.

Business intelligence, but dead easy.

equals.com

Better alternative

Contrasts the usual complexity of BI with being "dead easy".

Colloquialism

The phrase "dead easy" is a casual, idiomatic intensifier.

Identity

Labels itself as business intelligence (BI) software.

Insights

Refers to making data-driven business intelligence accessible.

Intensifier

"Dead easy" strongly intensifies simplicity.

Pain point

Implies the usual complexity of BI tools.

Simplicity

Suggests there's virtually no effort involved.

It's okay to be a know-it-all.

helpscout.com

Colloquialism

"Know-it-all" is an informal phrase.

Idiom

Flips the familiar "know-it-all" phrase, often negative, into a positive attribute.

Insights

Suggests access to comprehensive knowledge and insights.

We built billing so you don't have to.

withorb.com

Cause and effect

"We built billing" (cause) removes the need to build it (effect).

First-person

Uses first-person plural with "we".

Pain point

Implies the difficulty of building billing from scratch.

Your phone isn't from the 2000's, your software shouldn't be either.

blendedtech.com

Better alternative

Suggests their software offers a superior option to outdated solutions.

Bicolon

Consists of two related clauses connected by a comma.

Innovation

Promotes the idea of using modern, up-to-date software.

Normative claim

Uses "shouldn't" to assert that outdated software is unacceptable.

Repetition

Repeats the word "your" to emphasize ownership and personal relevance.

Put writer's block behind you.

kajabi.com

Automation

Highlights AI features that assist with content creation.

Metaphor

Suggests writer's block can be left behind, like an obstacle.

Pain point

Addresses the struggle of coming up with ideas and content.

Do cloud right.

hashicorp.com

Better alternative

Implies superiority over other cloud solutions.

Exactness

Emphasizes correctness in cloud implementation.

Teamwork, meet deep work.

campsite.com

Bicolon

Uses two short, balanced clauses in a parallel structure.

Collaboration

Suggests that the product enables teams to collaborate seamlessly.

Repetition

Repeats "work" to create a rhythmic flow and connect two complementary concepts.

Our goal is to save you more on taxes.

betterment.com

Cost-saving

Explicitly states the goal of reducing tax expenses.

First-person

"Our" is a first-person plural.

Insanely fast card issuing.

lithic.com

Fast results

Uses a hyperbole to stress exceptional speed.

Identity

Declares itself as a solution for issuing transactional cards.

Intensifier

"Insanely" intensifies the claim of speed.

Run go-to-market intelligently.

commonroom.io

Insights

Uses "intelligent" insights to optimize GTM strategies.

Organize, execute, triumph.

habitify.me

Cause and effect

Links organizing and executing (cause) to triumph (effect).

Tricolon

Frames the journey with three steps.

Your all-purpose scheduling app.

cal.com

Completeness

Suggests the app covers every scheduling need.

Flexibility

"All-purpose" highlights versatility and adaptability.

Identity

Labels itself as a versatile scheduling tool.

Scale personalized outreach with better data enrichment.

clay.com

Amplification

"Scale" your outreach = amplifying what you're already doing.

Better alternative

"Better" suggests superior enrichment compared to standard methods.

Reach

Indicates reaching and broadening your potential customer base.

One video is worth a thousand words.

loom.com

Idiom

Adapts the idiom "a picture is worth a thousand words".

Metaphor

Suggests a video conveys more than words.

Quantity

Uses a proverb but still literally invokes a large number.

The everything app, for work.

clickup.com

Completeness

Promises it covers all work-related needs.

Flexibility

Implies it adapts to a wide range of needs.

Identity

Labels itself as an all-encompassing workplace platform.

Target callout

Specifies the work context.

The reporting engine for go-to-market teams.

attio.com

Identity

Labels itself as a reporting/analytics platform serving GTM teams.

Insights

Provides "reporting" tools tailored to generate data insights.

Metaphor

Suggests the tool operates like a mechanical engine powering movement.

Target callout

Designed specifically for go-to-market teams.

Apps that work your way, not theirs.

coda.io

Flexibility

Emphasizes customization with "work your way".

Pain point

Contrasts rigid, one-size-fits-all apps with "not theirs".

The all-in-one platform with all-in pricing.

helpscout.com

Completeness

Emphasizes an all-inclusive platform.

Repetition

Repeats "all-in" to reinforce the concept of full inclusion.

Wordplay

Uses "all-in" in two different contexts to create a clever twist.

Your legal acumen, amplified by AI

ironcladapp.com

Amplification

Directly states your existing legal skills are amplified.

Automation

Uses a metaphor to present AI as amplifying legal expertise.

Metaphor

Compares enhancement to amplification, like turning up volume.

Ready. Set. Send.

kit.com

Fast results

Mimics "Ready. Set. Go." that suggests momentum and speed.

Idiom

Adapts the idiom "Ready. Set. Go." for a email context.

Tricolon

Presents three short, impactful phrases in a triadic structure.

For creators who mean business.

kit.com

Idiom

Uses the common phrase "mean business" to signal determination.

Target callout

Directly appeals to creators who treat their craft professionally.

Accurate financials. Total peace of mind.

bench.co

Bicolon

Splits into two short noun-phrase lines of similar weight.

Cause and effect

Says financial accuracy (cause) brings total reassurance (effect).

Exactness

Clearly promises error-free finance data.

Pain point

Implies the worry of inaccurate financial records.

Peace of mind

Focuses on eliminating stress and uncertainty.

Stacked benefits

Two benefits: accurate financials + peace of mind.

Record once. Reach thousands.

heygen.com

Alliteration

Repeats the "r" starting sound.

Bicolon

Uses two parallel phrases for impact.

Creation

Emphasizes content creation with "Record".

Quantity

Mentions specific numbers: "once" and "thousands".

Reach

"Reach thousands" is about broadcasting from one effort to many.

Music powered by science.

brain.fm

Expertise

Builds trust by associating the product with scientific rigor.

Identity

Defines the product: "We deliver music that's scientifically based".

Innovation

Evokes a sense of cutting-edge sophistication.

Money-making marketing, powered by customer data.

owner.com

Alliteration

Repeats the "m" starting sound.

Identity

Says it's a marketing platform leveraging customer data.

Insights

Highlights "customer data" to optimize marketing strategies.

Revenue

Talks direcly about generating revenue.

Connect your data from anywhere, to anywhere.

mparticle.com

Flexibility

Highlights the product's adaptability to any environment.

Integrations

Highlights integration capabilities.

Reach

Suggests universal accessibility.

Repetition

Repeats "anywhere" to emphasize flexibility.

Turn to-dos into daily action plans.

morgen.so

Transformation

Turns messy tasks into organized steps.

You create, Air automates.

air.inc

Automation

Highlights Air's automation capabilities.

Bicolon

Uses two parallel clauses for contrast and rhythm.

Creation

Emphasizes the user's role in creating content.

Your security stack is getting heavy. Let Monad lighten the load.

monad.com

Metaphor

Compares the security stack to a heavy object weighing you down.

Pain point

Mentions the difficulty of handling an increasingly cumbersome security setup.

Problem-solution

Security complexity burdens teams (problem), but Monad simplifies the load (solution).

The mental health app for every moment.

headspace.com

Flexibility

Highlights versatility for all mental health needs.

Identity

Says it's a mental health app.

Self-improvement

Offers tools to enhance emotional well-being.

Offer a rewards program like the national chains.

owner.com

Metaphor

Compares the outcome to big chains with a simile ("like"), a subtype of metaphor.

Putting your health first has never been easier.

canadianlongevity.health

Self-improvement

Empowers users to focus on their health.

Simplicity

Highlights simplicity as a key benefit.

Todos, email, calendar. All-in-done.

amie.so

Completeness

Names key features and reinforces totality with a clever wordplay.

Identity

Categorizes itself as a single tool for daily productivity essentials.

Wordplay

Plays on the phrase "all-in-one" by substituting "done" to emphasize completion and efficiency.

Scale employee support without scaling HR operations.

northstarmoney.com

Amplification

Showcases the idea of amplifying employee support.

Pain point

Addresses growing HR complexity.

Problem-solution

Scaling support burdens HR (problem), but this avoids it (solution).

Documentation so good you'll cry.

fey.com

Emotion

"Cry" is a mention of an emotional expression.

High quality

Uses the playful overstatement to highlight exceptional quality.

Identity

Self-describes as a platform for docs.

Get funding. Change the world.

kikin.io

Bicolon

Pairs two imperatives with matching brevity and rhythm.

Cause and effect

Links getting funding (cause) to changing the world (effect).

Thinking big

Is a direct call to tackle grand-scale impact and vision.

If you can edit text, you can edit videos.

descript.com

Bicolon

Mirrors two clauses with identical structure.

Cause and effect

The skill of text-editing (cause) translates to video-editing success (effect).

Simplicity

Uses an analogy to highlight the ease of use.

Just click, quote, and close with PandaDoc.

pandadoc.com

Fast results

Emphasizes a quick, simple process.

Revenue

The term "close" is standard sales language for finalizing a deal.

Simplicity

Highlights user-friendliness by focusing on quick, simple actions.

Tricolon

Creates balance by listing three quick actions.

Go the extra mile, without the extra work.

heygen.com

Bicolon

Uses two parallel phrases for contrast.

Idiom

Uses the common phrase "go the extra mile".

Pain point

Highlights the burden of extra work.

Repetition

Repeats "extra" for emphasis.

Time-saving

Suggests achieving more without additional effort.

Webinar software for the modern marketer.

experiencewelcome.com

Identity

Calls itself webinar software.

Target callout

Specifies the modern marketer.

Reimagining financing for SaaS.

capchase.com

Innovation

Signals a transformative approach to SaaS financing.

Target callout

Specifies SaaS as the target context.

Content creation you will enjoy.

framer.com

Creation

Directly focuses on content creation.

Emotion

"Enjoy" names a distinctly positive emotion.

Simplicity

Implies the process is stress-free and user-friendly.

Stretching the limits of internally-built user management? That's risky.

frontegg.com

Cause and effect

Suggests that stretching limits (cause) leads to risk (effect).

Metaphor

Uses 'stretching the limits' as a metaphor for pushing boundaries.

Pain point

Highlights the risk associated with internal user management.

Question

Frames the statement as a question to engage the reader.

Northstar takes a holistic approach to financial wellness.

northstarmoney.com

Completeness

Promises a complete approach with "holistic".

It's time you own your health.

functionhealth.com

Self-improvement

Encourages actively improving your health.

Urgency

"It's time" urges taking action right now.

From screen share to screen show.

getboom.app

Alliteration

Repeats the "s" starting sound.

Transformation

Turns basic into engaging.

Wordplay

Plays on the similarity of the two words while shifting the meaning.

The framework of choice when it matters.

nextjs.org

Identity

States it's a software framework.

Social proof

Introduces a list of customers using their product.

The flexible way to add memberships to Webflow.

memberstack.com

Flexibility

Explicitly states "flexible" to highlight adaptability.

Music marketing, revolutionized.

cobrand.com

Identity

Clearly states it is about music marketing.

Innovation

Uses "revolutionized" to imply a groundbreaking approach.

Who knew your help docs could go so far?

helpscout.com

Capability

Suggests that the help docs are more powerful than expected.

Question

Engages the reader by prompting curiosity and reflection.

Banking never felt like this.

monzo.com

Better alternative

Positions this approach as an improved experience.

Emotion

References "feeling", emphasizing a sensory or emotional response.

Innovation

Implies a completely unprecedented experience in banking.

Better design. Less time.

picsart.com

Amplification

Better design means more value.

Better alternative

Suggests it delivers superior outcomes faster than competitors.

Bicolon

Uses two concise statements with matching rhythm.

Pain point

Hints at the time demands of high-quality design.

Stacked benefits

Two benefits: better design + time savings.

Time-saving

"Less time" is a direct statement of time-saving.

Marketeers build on Mailcoach.

mailcoach.app

Target callout

Specifies marketeers as the primary audience.

Write in Japanese, Javascript, and your corporate jargon.

notion.so

Alliteration

Repeats the "j" starting sound.

Flexibility

Demonstrates adaptability to different "languages" or contexts.

Build a website that grows.

prismic.io

Amplification

Uses "grows" to highlight continuous expansion.

Flexibility

Suggests adaptability to evolving needs.

Data that doesn't slow you down.

ortto.com

Insights

Emphasizes useful, actionable data.

Pain point

Addresses the frustration of complex reports.

Build like a team of hundreds.

appwrite.io

Amplification

Amplifies a smaller team's capabilities to match a huge team.

Creation

Encourages users to create with the efficiency of a large team.

Metaphor

Implies solo work can match a team's, using a simile ("like"), a subtype of metaphor.

Thinking big

Empowers you to operate on a huge scale.

Planting a better future.

netzero.sa

Innovation

Signals a transformative approach to sustainability.

Metaphor

Compares building the future to planting seeds.

The foundational voice model for any interface.

hume.ai

Identity

Self-describes as a voice AI model.

Create a five-star app experience for every user.

fullstory.com

Creation

Encourages building delightful app experiences.

High quality

"Five-star" directly implies excellence and superior standards.

Plan and navigate from idea to launch.

linear.app

Completeness

Highlights the coverage of the full journey.

One place, not all over the place.

getgist.com

Destination

Positions the platform as a centralized solution.

Pain point

Addresses the frustration of scattered tools or data.

Create the most realistic speech with our AI audio platform.

elevenlabs.io

Better alternative

Positions it as superior to other AI speech solutions.

Creation

Encourages users to create realistic speech.

Exactness

"Most realistic speech" stresses high fidelity and accuracy.

High quality

Signals a best-in-class or highest-quality result.

Agreement workflows that drive revenue.

pandadoc.com

Cause and effect

Connects better workflows (cause) to increased revenue (effect).

Identity

Positions itself as a contract management platform.

Revenue

Explicitly references "revenue".

Take your workshops from good to unforgettable.

butter.us

Amplification

Urges you to push beyond merely "good".

High quality

Suggests an "unforgettable" level of excellence.

Remarkability

Promises to make your workshops stand out.

Transformation

Turns ordinariness into extraordinariness.

Log workouts. Get stronger. Stay motivated.

cashews.finance

Cause and effect

Links workout logging (cause) to better results and motivation (effect).

Tricolon

Highlights the process in a rhythmic three-part structure.

The interface you love on the data you trust.

mixpanel.com

Bicolon

Joins two balanced clauses with "on" for structural parallelism.

Emotion

Includes "love" to explicitly reference positive sentiment.

Insights

Highlights data dashboards as a trusted source of insights.

Repetition

Repeats "the...you" structure to reinforce key elements.

VAT payment solution with no fees.

payoneer.com

Cost-saving

"No fees" means zero cost.

Identity

Says it's a solution for handling Value Added Tax.

Pain point

Addresses the annoyance of VAT-related charges.

Where creative AI gets to work.

kive.ai

Automation

Refers to AI performing tasks autonomously.

Destination

Positions it as the ultimate place for AI-driven creativity.

Metaphor

Personifies AI as an active worker.

Create an estate plan over your morning coffee.

ouraddio.com

Metaphor

Treats planning as easy and approachable, akin to sipping coffee.

Simplicity

Declares simplicity through a metaphor.

Growing your business is a lot simpler when you go all-in-one.

podia.com

Completeness

Promises an all-inclusive platform to support business growth.

Simplicity

The headline explicitly says "a lot simpler".

Glide gives you the powers of a developer and designer.

glideapps.com

Amplification

Amplifies your current skillset with "powers" you didn't have before.

Capability

Emphasizes empowering users with advanced skills.

Metaphor

Presents software skills as transferable "powers".

Stacked benefits

Two benefits: dev power + design power.

Get more from your data.

mode.com

Amplification

Signals increasing the value you extract.

Insights

Encourages unlocking deeper insights from existing data.

Your business data can now see, hear, and think.

glideapps.com

Automation

Uses a metaphor to present AI features.

Metaphor

Depicts AI as giving data human-like abilities.

Tricolon

Creates rhythm by listing three attributes.

Beautiful, personalized email campaigns as easy as 1, 2, 3.

omnisend.com

Identity

States it's an email marketing service.

Metaphor

Compares ease to counting with a simile ("as"), a subtype of metaphor.

Simplicity

"As easy as 1, 2, 3" clearly communicates that the process is uncomplicated.

Visual appeal

Directly calls the campaigns "beautiful".

Absurdly simple to setup.

folk.app

Intensifier

Uses "Absurdly" to exaggerate how simple it is.

Simplicity

Highlights ease of setup.

Make content with confidence.

podcastle.ai

Creation

Emphasizes making content.

Peace of mind

Implies reassurance with "confidence".

Your customers deserve seamless self-service.

helpscout.com

Deservingness

Frames self-service as something customers are entitled to.

Normative claim

Prescribes what businesses should provide.

Nail your follow-up game.

folk.app

Metaphor

Suggests follow-ups can be "nailed", like hitting a nail perfectly.

Intuitive interface, intuitive analytics.

fullstory.com

Bicolon

Uses a parallel structure with two related phrases.

Insights

Explicitly highlights "analytics".

Repetition

Repeats "intuitive" to stress ease of use.

Simplicity

Emphasizes ease of use by mentioning "intuitive" twice.

Enough of this sheet.

coda.io

Pain point

Expresses frustration with spreadsheets as a suboptimal tool.

Wordplay

Plays on "sheet" sounding like a profanity while referencing spreadsheets.

Everything you need to agree.

docusign.com

Completeness

Promises an all-in-one solution for managing agreements.

Identity

Suggests it's an agreement platform.

From out-of-the-box charts to total customization.

mode.com

Completeness

Promises solutions for both simple and advanced needs.

Flexibility

Uses contrast to emphasize flexibility.

Simplicity

"Out-of-the-box" refers to easy-to-use solutions.

Stacked benefits

Two benefits: ready-made solutions + customization.

Templates

Highlights the availability of ready-made chart templates.

The internet's video API.

mux.com

Destination

Positions itself as the central platform for managing online video.

Identity

Says it's an application programming interface for managing video.

Your tools should fit your business. Not vice versa.

glideapps.com

Bicolon

Consists of two clauses that parallel each other in structure.

Deservingness

Emphasizes the entitlement to suitable tools.

Flexibility

Implies that flexibility in choosing tools is important.

Normative claim

Uses "should" to assert how tools ought to work.

Pain point

Addresses the frustration of rigid, one-size-fits-all tools.

Problem-solution

Rigid software forces workarounds (problem) and flexible tools adapt to you (solution).

A new species of webcam

opalcamera.com

Identity

Presents itself as a fundamentally unique type of webcam.

Innovation

Portrays the webcam as an evolutionary advancement.

Metaphor

Compares a novel webcam to a newly discovered species.

Unbelievably easy editing. With or without AI.

sanalabs.com

Automation

Presents AI-assisted editing as an option.

Bicolon

Joins two clipped phrases for a parallel two-part statement.

Intensifier

"Unbelievably easy" intensifies the claim of its simplicity.

Simplicity

Directly communicates that the editing process is extremely simple.

Save 4 hours per person every single week.

superhuman.com

Pain point

Implies reducing time wasted each week.

Time-saving

Concrete promise of saving hours.

Studio-quality recording from anywhere.

podcastle.ai

Flexibility

Implies adaptability with "from anywhere".

High quality

Highlights excellence with "studio-quality".

What kind of headspace are you looking for?

headspace.com

Question

Asks a direct question to engage visitors about their mental state.

Self-improvement

Implies guiding you toward improved mental states.

Wordplay

Uses Headspace both as the brand name and as a word meaning "mental state".

If you can spreadsheet, you can dashboard.

equals.com

Anthimeria

Turns "spreadsheet" and "dashboard" into verbs.

Bicolon

Pairs two clauses with the same verb pattern for balanced emphasis.

Cause and effect

Links spreadsheet skills (cause) to dashboard creation (effect).

Insights

Highlights turning raw data into more meaningful, visualized information.

Simplicity

Uses an analogy to equate dashboard creation to a familiar, effortless skill.

Wordplay

Uses anthimeria to playfully twist the word's typical usage.

Managed wordPress hosting.

kinsta.com

Identity

Says it's a hosting service for WordPress sites.

Billing without the pain.

payoneer.com

Identity

Suggests it's a billing software.

Pain point

Addresses the headache of cumbersome billing processes.

Peace of mind

Removing "pain" from a typically painful process reassures the user.

Identity is not one-size-fits-all.

auth0.com

Better alternative

Positions it as a more flexible solution than rigid competitors.

Flexibility

Emphasizes the importance of adaptable identity management.

Idiom

Uses the familiar expression 'one-size-fits-all'.

Pain point

Highlights the limitations of standardized identity solutions.

Create any app, 10x faster.

draftbit.com

Creation

Explicitly mentions "create".

Fast results

Highlights speed with "10x faster".

Quantity

Uses "10x" to indicate scale.

Put your online course in their pocket.

kajabi.com

Idiom

Uses the familiar pocket metaphor to emphasize accessibility.

Metaphor

Frames the course as easily accessible, like a pocketed item.

Money doesn't sleep (but you can).

omnisend.com

Automation

Is used to emphasize selling through automated processes.

Cause and effect

Your money keeps working (cause), letting you sleep easy (effect).

Idiom

References the cliché "money never sleeps".

Metaphor

Personifies money as never sleeping.

Peace of mind

Suggests you can rest easy while your money works for you.

Revenue

Hints at automation systems generating revenue, even while you rest.

Make your money more Monzo.

monzo.com

Alliteration

Repeats the "m" starting sound.

Anthimeria

Uses the brand name "Monzo" as a adjective.

Wordplay

Creatively incorporates the brand name.

Get every deduction you deserve.

lettuce.co

Cost-saving

Highlights maximizing deductions to save money.

Deservingness

Explicitly states "deserve", implying entitlement to deductions.

Normative claim

Indicates what users should be entitled to.

Finance is finally effortless.

fey.com

Alliteration

Repeats the "f" starting sound.

Better alternative

Suggests it's far easier than other finance solutions.

Intensifier

"Finally" intensifies the sense of relief and simplicity.

Pain point

Implies stress or hassle that finance typically involves.

Simplicity

Frames finance as finally intuitive and stress-free.

Like the sales assistant your team never had.

folk.app

Automation

Highlights an AI-powered CRM.

Capability

Suggests advanced functionality by acting as an assistant.

Metaphor

Compares the tool to a "sales assistant".

Switch to smart, trackable spending.

spendesk.com

Better alternative

Tells you to abandon your current, less efficient methods for a superior approach.