«Identity» in headlines
Identity headlines clearly define a product by directly stating what it is. Rather than urging action or simply describing features, they categorize or name the product in a straightforward way.
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Idiom
· Uses familiar phrases or sayings. Innovation
· Promises transformative ideas. Insights
· Promotes reporting and analytics tools. Integrations
· Features integration capabilities. Intensifier
· Amplifies a claim. Loyalty
· Highlights creating loyalty. Metaphor
· Describes one thing as another. Normative claim
· States how things should be. Pain point
· Points to problems or frustrations. Peace of mind
· Suggests stress-free confidence. Problem-solution
· Links pain points to relief.
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