«Wordplay» in headlines

Todos, email, calendar. All-in-done.

amie.so

Completeness

Names key features and reinforces totality with a clever wordplay.

Identity

Categorizes itself as a single tool for daily productivity essentials.

Wordplay

Plays on the phrase "all-in-one" by substituting "done" to emphasize completion and efficiency.

Visualizations are for seeing, not squinting.

basecamp.com

Insights

Emphasizes clear, useful visual data.

Pain point

Addresses the issue of unclear or cluttered visual data.

Wordplay

Uses contrast between 'seeing' and 'squinting' to reinforce clarity.

The computer, de-invented.

daylightcomputer.com

Identity

Presents itself as a reimagined computer.

Innovation

Signals a radical reinvention of the computer.

Metaphor

Plays on reversing innovation, implying a more fundamental state.

Simplicity

Implies simplification by refocusing the experience on what truly matters.

Wordplay

Plays on the phrase "re-invented", but flipping it to "de-invented".

Get the timing right every time.

apollo.io

Exactness

Promises consistent, pinpoint timing.

Insights

Suggests leveraging insights to take precise actions at the right moment.

Repetition

Repeats "time" in "timing" and "every time".

Wordplay

Highlights the repeated notion of "time" to underscore consistent accuracy.

A new chapter for reading.

yunastories.com

Innovation

Suggests a breakthrough.

Metaphor

Uses "new chapter" to symbolize innovation.

Wordplay

Plays on "new chapter" as a metaphor fitting a reading companion app.

Beauty that delivers.

birchbox.com

Wordplay

Plays on "delivers" meaning both effective products and subscription box delivery.

Sounds…hard to believe?

tines.com

Question

Directly poses a question to engage the reader.

Social proof

Is used to introduce social proof.

Wordplay

Uses ellipsis to create intrigue and emphasis.

Protect your ass(ets).

useorigin.com

Security

It's explicitly about protection, i.e., security.

Wordplay

Creates a pun that plays on the similarity between "ass" and "assets".

Make work, work.

workleap.com

Repetition

Repeats the exact same word "work" in two senses.

Wordplay

Creates a double meaning by using "work" in two different contexts.

How work should work.

upwork.com

Normative claim

Makes a prescriptive statement about work.

Repetition

Repeats "work" to reinforce the headline's focus.

Wordplay

Cleverly uses "work" with dual meanings.

Are your savings interest-ing?

revolut.com

Question

Turns a financial topic into a playful question.

Wordplay

Cleverly connects interest rates to reader engagement

We test your site, so your site doesn't test you.

ranger.net

First-person

Uses first-person plural with "We test".

Pain point

Implies website issues can be frustrating.

Wordplay

Plays on "test" meaning both QA and frustration.

Turn your payment "to-dos" into "to-dones"

gohopscotch.com

Pain point

Implies the burden of incomplete payment tasks.

Transformation

Turns lists into achievements.

Wordplay

Riffs on "to-dos" by humorously turning it into "to-dones" to imply task completion.

Real marketers, surreal results.

jasper.ai

Bicolon

Pairs two short noun phrases with mirrored adjective-noun structure.

Rhyme

Both "real" and "surreal" share the same ending, making it a near rhyme.

Social proof

Introduces a showcase of marketer testimonials and results.

Target callout

Highlights marketers as the core audience.

Wordplay

Plays on "real" in opposition to "surreal" for effect.

Works wherever you work.

getboom.app

Flexibility

Highlights the product's adaptability.

Repetition

Repeats "work" to emphasize reliability.

Wordplay

Creates a catchy phrase using the dual meaning of "work".

Bye friction, bye misalignment. Hello airfocus.

airfocus.com

Collaboration

Addresses team misalignment.

Pain point

Highlights friction and misalignment as problems.

Repetition

Repeats "bye" for emphasis.

Tricolon

Uses three-part phrasing.

Wordplay

The "bye...hello" construction is playful and catchy.

Things. People. Love

playbook.ebay.com

Emotion

"Love" is a direct reference to a positive, affectionate emotion.

Tricolon

Builds emphasis and rhythm by listing three elements.

Wordplay

Plays on the dual interpretation of the phrase (separate emphasis and combined meaning).

Money management. Super manageable.

kajabi.com

Alliteration

Repeats the "m" starting sound.

Bicolon

Splits two tight statements that echo length and rhythm.

Identity

Declares it as a finance management solution.

Intensifier

The use of "super" amplifies the claim.

Simplicity

Calls out how "super manageable" it is—i.e., easier than usual.

Wordplay

Reuses the same root word in two different forms to give it a playful, punchy twist.

Over 1,000,000 creators. All kinds, all kind.

ko-fi.com

Quantity

Literally states "over 1,000,000", directly referencing a large numerical figure.

Social proof

Introduces a list of customers using their product.

Target callout

Celebrates creators of all types and industries.

Tricolon

Uses a three-part structure to highlight creators' quantity and diversity.

Wordplay

Creates a double meaning with "kinds" (as in "varieties") and "kind" (as in "friendly").

Ready to be invested?

betterment.com

Question

Asks a direct question to engage the reader.

Wordplay

Plays on "invested" meaning both financially and emotionally committed.

Out of sight? Out of mic.

opalcamera.com

Idiom

Adapts the idiom "Out of sight, out of mind".

Question

Adapts an idiom into a rhetorical question.

Repetition

Repeats "Out of" as part of the idiomatic expression.

Wordplay

Cleverly twists the idiom to relate to microphone functionality.

From screen share to screen show.

getboom.app

Alliteration

Repeats the "s" starting sound.

Transformation

Turns basic into engaging.

Wordplay

Plays on the similarity of the two words while shifting the meaning.

Work as one. Or one thousand.

apple.com

Bicolon

Splits two short options, each with a near-identical cadence.

Flexibility

Implies adaptability to fit different team sizes and work styles.

Quantity

Explicitly contrasts varying scales of team size.

Repetition

Repeats "one" to emphasize both individuality and scalability.

Wordplay

Uses the dual meaning of "one" (individuality and unity).

Get to work, with a lot less work.

dropbox.com

Better alternative

Implies it's an easier way to handle work tasks.

Bicolon

Uses two grammatically similar and rhythmically balanced clauses.

Intensifier

"A lot less" amplifies how significantly work is reduced.

Pain point

Hints at the burden of unnecessary effort or busywork.

Repetition

Repeats "work" in parallel phrases to emphasize contrast.

Time-saving

Suggests more time for meaningful work.

Wordplay

Makes a playful twist by reusing "work" with two meanings.

The IT admin's admin.

workos.com

Repetition

Repeats the word 'admin' to reinforce the concept.

Wordplay

Creates a layered meaning by suggesting the product is the admin for IT admins.

Good people know good people.

withtwill.com

Repetition

Repeats "good people" to emphasize trusted recommendations.

Wordplay

Cleverly uses "good people" both as the subject and object.

Enough of this sheet.

coda.io

Pain point

Expresses frustration with spreadsheets as a suboptimal tool.

Wordplay

Plays on "sheet" sounding like a profanity while referencing spreadsheets.

Set the scene. Manually or AI-ly.

riverside.fm

Automation

Presents AI features with a wordplay.

Rhyme

The shared "-ly" suffix creates a near rhyme (homoioteleuton).

Wordplay

Humorously invents "AI-ly" to mimic "manually".

Change the way you money.

revolut.com

Anthimeria

Uses the noun "money" as a verb.

Innovation

Suggests to reinvent how we handle money.

Wordplay

Creates a playful linguistic twist with anthimeria.

Make sense common.

steep.app

Idiom

Plays on the common phrases "making sense" and "common sense".

Insights

Focuses on making insights widely accessible.

Wordplay

Flips the phrase "common sense" to create a playful twist.

What kind of headspace are you looking for?

headspace.com

Question

Asks a direct question to engage visitors about their mental state.

Self-improvement

Implies guiding you toward improved mental states.

Wordplay

Uses Headspace both as the brand name and as a word meaning "mental state".

A new way to "computer".

beem.computer

Anthimeria

Turns "computer" into a verb.

Innovation

Implies a revolutionary approach to computing.

Wordplay

Uses anthimeria to create a playful twist on a word's typical usage.

Customer relationship magic.

attio.com

Identity

Despite the wordplay, it clearly identifies the product as a CRM.

Metaphor

Describes the product as something seemingly supernatural.

Wordplay

Cleverly replaces "management" in CRM (Customer Relationship Management) with "magic".

Let's take the AARRR!! out of ARR reporting.

equals.com

First-person

Uses "Let's" (short for "let us"), a first-person plural.

Insights

Highlights reporting features.

Pain point

Highlights the frustration ("AARRR!!") associated with Annual Recurring Revenue (ARR) reporting.

Simplicity

Implies removing the complexity of traditional reporting methods.

Wordplay

Puns on the "ARR" in "ARR reporting" sounding like a pirate's "AARRR!!".

Stand out with standout video quality.

vimeo.com

High quality

Focuses on the platform's superior video quality.

Remarkability

Empowers users to create videos that are memorable.

Repetition

Repeats "stand out" for rhythm and emphasis.

Wordplay

Plays on the double meaning of "stand out".

Science you can hear.

brain.fm

Expertise

Emphasizes the scientific foundation.

Metaphor

Equates science with their auditory experience.

Wordplay

Plays on "science" being delivered through "hearing".

Eat, sleep, trade, repeat.

robinhood.com

Idiom

Adapts the popular "eat, sleep, repeat" idiom to trading.

Rhyme

"Eat" and "repeat" share the "eat" ending, creating a near rhyme (homoioteleuton).

Wordplay

Creates a clever twist by mimicing the rhythmic structure of the idiom.

Redesign how you design.

figma.com

Innovation

Implies a shift in how modern design is done.

Repetition

Repeats "design" to stress its central role.

Wordplay

Cleverly combines "redesign" with "design".

An all-in-won AI meeting assistant and conversation intelligence solution.

avoma.com

Automation

Automates tasks like note-taking, transcription, and analysis.

Completeness

Explicitly uses "all-in-won" to suggest a complete solution.

Identity

Identifies as both a meeting assistant and conversation analysis tool.

Insights

Leverages "conversation intelligence" to extract insights from meetings.

Wordplay

Replaces "all-in-one" with "all-in-won" to imply guaranteed success.

Customer & relationship intelligence.

attio.com

Identity

Positions itself as a solution delivering insight into customer data.

Insights

Delivers "intelligence" on customer data.

Wordplay

Reframes "customer relationship management" as "customer & relationship intelligence".

Keep track of it all, without getting off track.

gqueues.com

Bicolon

Consists of two parallel clauses that mirror each other in structure.

Metaphor

Frames task management as staying on course.

Pain point

Highlights the challenge of managing numerous tasks without losing focus.

Problem-solution

Multiple tasks create chaos (problem) and this system keeps everything organized (solution).

Repetition

Repeats "track" with a wordplay to reinforce the contrast.

Wordplay

Plays with "track" in two ways—"keep track" (maintain a record) and "get off track" (lose focus).

Simply solve complex auth.

frontegg.com

Pain point

Highlights the challenge of complex authentication processes.

Simplicity

Emphasizes the ease of solving authentication issues.

Wordplay

Creates a playful contrast between "simply" and "complex".

Full spectrum care, for a full spectrum life.

spectrum.life

Bicolon

Uses two clauses with parallel phrasing.

Completeness

Implies all-encompassing care.

Repetition

Repeats "full spectrum" for emphasis.

Self-improvement

Implies holistic well-being and life enhancement.

Wordplay

Plays on the brand name "Spectrum" for dual meaning.

Pop-ups? More like power-ups.

helpscout.com

Question

Prompts the reader to reconsider pop-ups.

Wordplay

Plays on the similarity between "pop-ups" and "power-ups".

Send one-off campaigns that one-up your rivals.

klaviyo.com

Colloquialism

"One-up" is an informal, casual phrase meaning "surpass".

Competitive edge

Explicitly promises surpassing competitors.

Creation

Invites users to create superior marketing campaigns.

Remarkability

Emphasizes outshining competitors.

Wordplay

Uses the similar-sounding phrases "one-off" (meaning a single, standalone campaign) and "one-up" (meaning to outdo someone) back-to-back.

Get more bank for your buck.

monzo.com

Amplification

"Get more" is about amplifying the value you already have.

Cost-saving

Emphasizes maximizing value for the money you spend.

Idiom

Plays on "bang for your buck" to highlight value for money.

Wordplay

Makes it a clear pun on money by modifying the common idiom.

If you can spreadsheet, you can dashboard.

equals.com

Anthimeria

Turns "spreadsheet" and "dashboard" into verbs.

Bicolon

Pairs two clauses with the same verb pattern for balanced emphasis.

Cause and effect

Links spreadsheet skills (cause) to dashboard creation (effect).

Insights

Highlights turning raw data into more meaningful, visualized information.

Simplicity

Uses an analogy to equate dashboard creation to a familiar, effortless skill.

Wordplay

Uses anthimeria to playfully twist the word's typical usage.

Payday your way.

ko-fi.com

Anthimeria

Turns "Payday" into a verb.

Flexibility

Suggests a flexible payout approach with "your way".

Revenue

Implies control over income and revenue streams.

Rhyme

"Day" and "way" rhyme perfectly (same vowel "-ay").

Wordplay

Uses anthimeria to create a playful twist on a word's typical usage.

1 million users, plus you.

jeton.com

Quantity

Directly highlights a large number.

Social proof

Uses the existing user count to build credibility.

Wordplay

Plays on 'plus' as both math and a personal invite.

Less paperwork, more people work.

lattice.com

Automation

Highlights how their automation features reduce paperwork.

Bicolon

Pairs two phrases with a matching length and rhythm.

Cause and effect

Automation (cause) frees you to invest in human-centric tasks (effect).

Pain point

Calls out the burden of excessive paperwork.

Problem-solution

Admin time hinders productivity (problem); reducing it enables more human-centered work (solution).

Rhyme

"Paperwork" and "people work" both end in "work", creating a near rhyme (homoioteleuton).

Wordplay

Plays on the dual meaning of the word "work".

Cut your $tack. Do it all in Apollo.

apollo.io

Bicolon

Places two succinct commands side by side with similar length.

Completeness

Signals all-in-one capability through the phrase "do it all".

Cost-saving

The word "cut" indicates reducing costs.

Pain point

Hints at reliance on multiple tools causing inefficiency and high costs.

Simplicity

Suggests streamlining complex workflows into a single, easy-to-use solution.

Wordplay

Transforms "stack" into "$tack" to emphasize cost savings.

Bankyfy your payment now.

banky.io

Anthimeria

Turns "Bank" and the brand "Banky" into a verb.

Innovation

Signals a sense of novelty and innovation.

Urgency

Conveys urgency by using "now" to prompt immediate action.

Wordplay

Creatively modifies the brand name.

Super fast food.

simulate.com

Fast results

"Fast" directly references speed.

High quality

"Super...food" implies something of high quality.

Identity

Suggests a new or improved fast-food product.

Intensifier

"Super" adds intensity by amplifying the qualities.

Wordplay

Creates a double meaning that suggests both high speed and enhanced quality.

Craft the best docs in the world.

craft.do

Amplification

Encourages to create documents at the highest possible standard.

Better alternative

Claims a top-tier outcome surpassing normal document tools.

High quality

Uses a direct statement of highest possible quality.

Wordplay

References the brand name "Craft" while also using "craft" as a verb.

Make your money more Monzo.

monzo.com

Alliteration

Repeats the "m" starting sound.

Anthimeria

Uses the brand name "Monzo" as a adjective.

Wordplay

Creatively incorporates the brand name.

See the bigger (better) picture.

betterment.com

Insights

Refers to financial dashboards.

Wordplay

Uses parenthesis for dual interpretation, contrast, and twist.

Talent recommended talent.

withtwill.com

High quality

Implies that the recommended talent is of exceptional caliber.

Repetition

Repeats 'talent' to reinforce the idea of high-quality referrals.

Wordplay

Creates a clever twist by using "talent" as both the recommender and the recommended.

Superpower your sales funnel.

videoask.com

Amplification

"Superpower" implies intensifying an existing funnel.

Anthimeria

Uses the noun "superpower" as a verb.

Metaphor

Compares improving sales to gaining superpowers like a hero.

Wordplay

Playfully uses "superpower" instead of "power" to emphasize impact.

Multiplayer plus one.

height.app

Automation

Uses "multiplayer" for team collaboration and "plus one" for the AI agent.

Collaboration

Highlights AI-augmented teamwork.

Wordplay

Plays on the idea of "multiplayer" (collaborative) plus a "plus one" (like an AI agent).

Let's make your legal work flow.

leya.law

First-person

Uses "Let's" (short for "let us"), a first-person plural.

Wordplay

Plays on the similarity between "work flow" and "workflow".

Your taxes made less taxing.

kajabi.com

Pain point

Addresses the stress and complexity of filing and managing taxes.

Peace of mind

Suggests relieving stress associated with tax season.

Simplicity

Implies simplicity by reducing the burden of taxes.

Wordplay

Plays on the double meaning of "taxing" (literally about taxes, and figuratively meaning "difficult").

Per-track editing. Per-fect.

riverside.fm

Bicolon

Places two concise fragments with an echo in structure.

High quality

The pun "per-fect" explicitly mentions perfection.

Wordplay

Creates a pun by playing on the same prefix.

Talk it to the next level.

riverside.fm

Idiom

Adapts the common phrase "take it to the next level".

Metaphor

Compares progress to ascending levels, like in a game.

Wordplay

Twists the familiar phrase "take it to the next level" into "talk it".

Make your spend, well-spent.

revolut.com

Better alternative

Implies most spending isn't optimized and presents itself as the fix.

Cost-saving

Implies lower wasted costs and better ROI.

Rhyme

"Spend" and "spent" differ only by the final consonant, making it a near rhyme.

Transformation

Turns wasteful spending into efficient spending.

Wordplay

Uses "spend" for both money allocation and effective use.

The all-in-one platform with all-in pricing.

helpscout.com

Completeness

Emphasizes an all-inclusive platform.

Repetition

Repeats "all-in" to reinforce the concept of full inclusion.

Wordplay

Uses "all-in" in two different contexts to create a clever twist.

We handle complexity, you focus on growth.

deel.com

Bicolon

Links two clauses with a parallel structure.

Cause and effect

"We handle complexity" (cause) frees you up for "you focus on growth" (effect).

First-person

"We" is a first-person plural pronoun.

Pain point

Addresses the burden of complex processes.

Peace of mind

Says they'll handle the hard stuff, relieving associated stress.

Problem-solution

Operational hassles distract (problem), but they handle it so you can scale (solution).

Simplicity

Frames simplicity as the result of offloading complexity.

From big picture to nitty gritty.

mode.com

Completeness

Emphasizes handling all levels of data analysis.

Flexibility

Illustrates flexibility in handling both macro and micro data views.

Idiom

Combines two idiomatic expressions to highlight scope.

Insights

Focuses on analytics spanning macro and micro-level insights.

Metaphor

Compares data analysis to zooming from broad to detailed views.

Stacked benefits

Two benefits: macro perspective + detailed focus.

Customer support headaches eliminated.

groovehq.com

Metaphor

Compares difficult support issues to headaches.

Pain point

Hints at the stress of dealing with support tickets or complaints.

Peace of mind

"Headaches eliminated" is a clear stress-relief promise.

From raw to ready. Without the cost or complexity.

equals.com

Bicolon

Positions two parallel segments of similar weight.

Cost-saving

Suggests the product eliminates unnecessary expenses.

Pain point

Points to the pain of high expense or complexity in a process.

Simplicity

Implies simplicity by removing both cost and complexity.

Transformation

Turns raw data into actionable results.

Dental billing on autopilot.

daydream.dental

Automation

Emphasizes automation capabilities through a metaphor.

Identity

Says it's a billing solution for dental practices.

Metaphor

Compares automated billing to a plane flying on autopilot.

Let's build a website that makes you the easy choice.

capari.co

First-person

Uses "Let's" (short for "let us"), a first-person plural.

Remarkability

Empowers you to stand out as the top choice.

Stretching the limits of internally-built user management? That's risky.

frontegg.com

Cause and effect

Suggests that stretching limits (cause) leads to risk (effect).

Metaphor

Uses 'stretching the limits' as a metaphor for pushing boundaries.

Pain point

Highlights the risk associated with internal user management.

Question

Frames the statement as a question to engage the reader.

If you can edit text, you can edit videos.

descript.com

Bicolon

Mirrors two clauses with identical structure.

Cause and effect

The skill of text-editing (cause) translates to video-editing success (effect).

Simplicity

Uses an analogy to highlight the ease of use.

The foundational voice model for any interface.

hume.ai

Identity

Self-describes as a voice AI model.

A software upgrade for your body.

canadianlongevity.health

Metaphor

Compares improving one's health to upgrading software.

Self-improvement

Suggests health or performance enhancement.

The better way to schedule your meetings.

cal.com

Better alternative

Implies it beats whatever youre doing now (and thus any rival).

Identity

Suggests it's a tool for scheduling meetings.

Innovation

Signals unique and new methods that set it apart from traditional tools.

Easy access for easy bookings.

calendly.com

Repetition

Reinforces the theme of simplicity by repeating "easy".

Simplicity

Explicitly describes the straightforwardness of the solution.

Group chat that's all fun and games.

discord.com

Emotion

"Fun" directly references a joyful emotional state.

Identity

Positions itself as a chat platform with playful elements.

Idiom

Leverages the idiom "all fun and games" to emphasize enjoyment.

Real-time, accurate. Pick both.

equals.com

Exactness

Emphasizes precision with "accurate".

Fast results

Highlights speed with "real-time".

Stacked benefits

Presents two advantages as a combined benefit.

Your personal assistant for getting things done.

hyperaide.com

Automation

Uses a metaphor to present the AI-powered productivity app.

Identity

Labels the product as a productivity companion.

Metaphor

Personifies the tool as a personal assistant.

Create the most realistic speech with our AI audio platform.

elevenlabs.io

Better alternative

Positions it as superior to other AI speech solutions.

Creation

Encourages users to create realistic speech.

Exactness

"Most realistic speech" stresses high fidelity and accuracy.

High quality

Signals a best-in-class or highest-quality result.

Live longer every day.

canadianlongevity.health

Self-improvement

Emphasizes longevity and improvements in personal health.

Drive results with unforgettable email marketing.

campaignmonitor.com

Cause and effect

Shows that impactful email marketing (cause) drives outcomes (effect).

High quality

Directly claims a standout, top-quality result.

Remarkability

Suggests campaigns stand out and stay memorable.

Experience time blocking on easy mode.

flowsavvy.app

Metaphor

Compares time blocking to a game with an easy mode.

Simplicity

Uses a metaphor to highlight simplicity.

Decisions driven by data, not assumptions.

cobrand.com

Insights

Emphasizes making decisions based on data.

Problem-solution

Contrasts assumption-based decisions (problem) with data-driven ones (solution).

Don't let a $50k churn catch you by surprise.

june.so

Idiom

Uses "catch you by surprise", a common idiom for unexpected events.

Normative claim

Implies you should prevent churn.

Pain point

Highlights the financial risk of customer churn.

Quantity

Mentions "$50k," emphasizing a large monetary value.

Easy to customise. Hard to get wrong.

chroniclehq.com

Bicolon

Balances two statements with matching length and rhythm.

Flexibility

Emphasizes adjustable, user-friendly features.

Pain point

Hints at the frustration of overly complex customization processes.

Problem-solution

Customization can be complex (problem), but this keeps it simple (solution).

Simplicity

Explicitly mentions "easy" and reinforces it with "hard to get wrong".

Your money on max.

fluz.app

Amplification

Literally says "on max", i.e. taking your money to its highest level.

Colloquialism

Uses the conversational phrasing "on max".

Metaphor

Compares financial optimization to turning a dial to its maximum setting.

Animate anything. That's right, anything.

gsap.com

Creation

Encourages users to create animations.

Flexibility

Highlights the platform's versatility in animation.

Intensifier

"That's right, anything" serves as a conversational intensifier.

Repetition

Repeats "anything" to create emphasis.

Take your product from nice-to-have to must have.

conversionfactory.co

Amplification

Highlights the product's improvement in value.

Transformation

Turns an optional into an essential product.

Documentation so good you'll cry.

fey.com

Emotion

"Cry" is a mention of an emotional expression.

High quality

Uses the playful overstatement to highlight exceptional quality.

Identity

Self-describes as a platform for docs.

Create a standout experience at every touch point.

experiencewelcome.com

Completeness

Suggests no touchpoint is overlooked or left unaddressed.

Creation

Encourages users to create memorable customer experiences.

Remarkability

Empowers you to deliver standout interactions.

Reach your audience. Reach your goals.

kit.com

Bicolon

Repeats the same structure for symmetrical flow and impact.

Cause and effect

Links reaching your audience (cause) to achieving your goals (effect).

Reach

Straightforward usage of "reach".

Repetition

Repeats the sentence beginning to emphasize actions and results.

We give you mobile phone numbers and B2B emails of people you want to do business with.

cognism.com

First-person

"We" is a first-person plural pronoun.

Reach

You're literally getting more ways to reach people.

Build software faster.

cursor.com

Creation

Calls users to develop software.

Fast results

Directly states "build faster".

The simpler approach, for when traditional BI is just too much.

equals.com

Better alternative

Contrasts against "traditional BI" to position itself as the superior option.

Simplicity

Emphasizes ease with "simpler approach".

Diagramming powered by intelligence.

lucidchart.com

Automation

Emphasizes AI features with "intelligence".

Identity

Declares itself as a diagramming tool.

Everything you need and nothing you don't.

increase.com

Bicolon

Balances two fragments with nearly identical length.

Completeness

Promises a complete and focused solution.

Pain point

Addresses the frustration of bloated tools.

Make sense of complex topics.

heptabase.com

Insights

Suggests it delivers clear insights.

Pain point

Addresses the frustration of deciphering complicated topics.

Gifting — done differently.

loopandtie.com

Better alternative

Implies a superior way to typical gifting.

Innovation

Suggests a new or unique approach to gifting.

Trusted by small businesses with big growth goals.

close.com

Capability

Suggests a capacity to handle large-scale growth.

Social proof

Highlights trust from small businesses.

Target callout

Specifies small businesses aiming to grow.

Get your team on the same page, literally.

notion.so

Collaboration

Uses idiom to showcase collaboration features.

Idiom

Adapts the common expression "being on the same page".

You have better things to do than GTM busy work.

default.com

Automation

Is used to present automation features.

Deservingness

Reflects users' desire to spend their time meaningfully.

Normative claim

States that users should focus on more important tasks.

Pain point

Frames "busy work" as a frustrating distraction from high-value work.

Time-saving

Automating or removing routine tasks frees up time.

We make PDF easy.

smallpdf.com

First-person

"We" is a first-person plural pronoun.

Identity

Emphasizes that the core purpose is to handle and simplify PDF tasks.

Simplicity

Centers simplicity as the main promise.

Peace of mind for you. Front of mind for us.

monzo.com

Bicolon

Divides two parallel prepositional phrases with mirrored cadence.

Peace of mind

Literally says "peace of mind".

Security

Describes Monzo's focus on security as a priority.

Northstar takes a holistic approach to financial wellness.

northstarmoney.com

Completeness

Promises a complete approach with "holistic".

Flexible cash flow forecasting, smarter than ever.

nilus.com

Better alternative

"Smarter than ever" implies it's better than competitors.

Capability

"Smarter than ever" suggests advanced functionality.

Flexibility

Explicitly states "flexible".

Speed and quality. Pick two.

cartesia.ai

Bicolon

Puts two short clauses side by side for impact.

Fast results

Centers "speed" as a key advantage.

High quality

Explicitly calls out "quality".

Stacked benefits

Presents two benefits and invites the selection of both.

Grow your net worth with smart tax optimization.

carry.com

Cause and effect

Links tax optimization (cause) to growing net worth (effect).

Cost-saving

Implies reducing tax burdens to retain more wealth.

Revenue

Emphasizes increasing financial gains through tax strategies.

Intelligent video localization at scale.

rask.ai

Amplification

"At scale" means amplifying localization efforts for greater impact.

Automation

Highlights AI-powered features with "intelligent".

Capability

Suggests a sophisticated, AI-based tool.

Identity

Positions itself as a localization tool for video content.

Intake to pay. Now 8.5x faster.

ramp.com

Amplification

Highlights a dramatic improvement in speed.

Completeness

Suggests a full process transformation.

Fast results

Explicitly emphasizes rapid processing.

Quantity

"8.5x" directly references a numerical increase in speed.

Build real relationships to close winning deals.

folk.app

Cause and effect

Links strong relationships (cause) to successful deals (effect).

Revenue

Points to making successful sales.

The wiki that redefines "wiki".

notion.so

Identity

Positions itself as an evolved knowledge base.

Innovation

Highlights a departure from traditional wiki concepts.

The React framework for the web.

nextjs.org

Identity

Says it's a web development framework built on React.

Your hiring targets? Never in question.

modernloop.com

Question

Frames hiring targets as assured by posing a rhetorical question.

All the good stuff. None of the clunk.

equals.com

Better alternative

Implies others have clunky drawbacks, while this option eliminates them.

Bicolon

Uses two short clauses of similar size and rhythm.

Completeness

Positions as fully equipped with necessary features.

Pain point

Calls out the annoyance of bloated or clunky features.

Simplicity

Focuses on removing complexity that could cause confusion.

Stacked benefits

Two benefits: you get the good stuff + no downsides.

Get a running start with templates.

figma.com

Idiom

Uses a common metaphor to imply an initial boost.

Metaphor

Compares an initial advantage to beginning a race at speed.

Templates

Explicitly mentions templates.

Music marketing, revolutionized.

cobrand.com

Identity

Clearly states it is about music marketing.

Innovation

Uses "revolutionized" to imply a groundbreaking approach.

From operational chaos to AI-powered precision.

process.st

Automation

Highlights AI-driven workflows.

Better alternative

Contrasts a chaotic status quo with a clearly upgraded, more accurate alternative.

Exactness

Explicitly mentions "precision".

Metaphor

Compares disorganized operations to chaos and improved function to precision.

Pain point

Calls out the frustration of chaotic operations.

Problem-solution

Disorganized operations hurt efficiency (problem) and AI enhances accuracy (solution).

Transformation

Turns disorganization into accuracy.

Sleep, by sleep scientists.

endel.io

Alliteration

Repeats the "S" starting sound.

Expertise

Highlights a foundation in science.

Identity

Implies it's a solution to improve sleep.

Repetition

Repeats "sleep" to reinforce the product's singular focus.

Stand out in a sea of talking heads.

getboom.app

Competitive edge

Promotes standing out, implying a competitive edge.

Metaphor

Using "sea" suggests a vast, uniform group where standing out is difficult.

Remarkability

Encourages you to rise above the noise and stand apart.

Coaching software for the modern coaching business.

clarityflow.com

Identity

Defines the product as coaching software.

Repetition

Repeats "coaching" to reinforce its focus on the industry.

A studio for your mind.

capacities.io

Metaphor

Frames the mind as a space for creation, like a physical studio.

The companion app for every book.

oku.club

Completeness

Promises compatibility with every book.

Identity

Clearly defines the product as a companion app for books.

Target callout

Directly speaks to book readers.

Timeless luxury, playfully told.

fredhome.com.au

Bicolon

Uses two contrasting phrases for stylistic effect.

High quality

Explicitly mentions "luxury".

Issue tracking without the noise.

linear.app

Better alternative

Directly says it fixes the "noise" that plagues other trackers.

Identity

States it's a ticketing platform.

Metaphor

Compares irrelevant data to unwanted sound and distraction.

Pain point

Mentions unnecessary distractions ("noise").

Simplicity

Highlights simplified issue tracking by eliminating distractions.

Think business payments. Think Payoneer.

payoneer.com

Alliteration

Repeats the "Th" and "P" starting sounds.

Bicolon

Repeats the same imperative construction for a symmetrical structure.

Repetition

Repeats "Think" to reinforce brand association.

Quit context switching.

outseta.com

Completeness

Implies no need for multiple systems.

Pain point

Calls out the inefficiency of jumping between different tools.

Make decisions like the world's leading companies.

maze.co

Insights

Promotes data-driven decision-making.

Metaphor

Compares decision-making with a simile ("like"), a subtype of metaphro.

Social proof

Introduces a showcase of prominent brand logos.

The first webcam designed for laptops.

opalcamera.com

Identity

States it's a camera for laptop use.

Innovation

Uses "first" to position the product as a pioneer in laptop webcams.

Target callout

Highlights a product specifically optimized for laptop users.

Millions of users trust us with their email marketing. You can too.

mailchimp.com

Quantity

Uses "millions of users", clearly emphasizing a huge number.

Social proof

Combines a call to action with social proof.

From out-of-the-box charts to total customization.

mode.com

Completeness

Promises solutions for both simple and advanced needs.

Flexibility

Uses contrast to emphasize flexibility.

Simplicity

"Out-of-the-box" refers to easy-to-use solutions.

Stacked benefits

Two benefits: ready-made solutions + customization.

Templates

Highlights the availability of ready-made chart templates.

Find anything. Protect everything.

dash.dropbox.com

Bicolon

Aligns two sentences with parallel format.

Rhyme

"Anything" and "everything" share the "-thing" ending, which is a homoioteleuton (near rhyme).

Security

Highlights safeguarding assets.

Make proposals that make impressions.

pandadoc.com

Creation

Directly calls users to craft proposals.

Remarkability

Empowers customers to stand out with proposals.

Repetition

Adds rhythm and flow through the repetition of "make".

Money doesn't sleep (but you can).

omnisend.com

Automation

Is used to emphasize selling through automated processes.

Cause and effect

Your money keeps working (cause), letting you sleep easy (effect).

Idiom

References the cliché "money never sleeps".

Metaphor

Personifies money as never sleeping.

Peace of mind

Suggests you can rest easy while your money works for you.

Revenue

Hints at automation systems generating revenue, even while you rest.

Create any app, 10x faster.

draftbit.com

Creation

Explicitly mentions "create".

Fast results

Highlights speed with "10x faster".

Quantity

Uses "10x" to indicate scale.

An inbox that sparks joy.

helpscout.com

Emotion

"Joy" is an explicit reference to happiness.

Identity

Defines the product as an inbox solution.

Level up your spreadsheet game.

rows.com

Amplification

"Level up" is the essence of amplifying existing skills.

Insights

Implies improved data insights through spreadsheets.

Metaphor

Compares improving spreadsheet skills to ascending levels in a game.

Create a replica of your voice that sounds just like you.

elevenlabs.io

Creation

Directly invites users to create voice replicas.

Exactness

"Sounds just like you" highlights high accuracy.

Identity

Defines the product as a voice-cloning tool.

Headache-free payment reconciliation.

routable.com

Identity

States it's a payment reconciliation solution

Metaphor

Compares difficult processes to headaches.

Pain point

Hints at a tedious and error-prone process.

Peace of mind

Explicitly says "headache-free", eliminating a big worry.

Simplicity

"Headache-free" suggests an effortless process free of complications.

No camera? Grab an avatar instead.

heygen.com

Pain point

Addresses the issue of not having a camera.

Question

Uses a question to introduce the alternative.

Better data, better decisions.

mixpanel.com

Bicolon

Uses two identical adjective-noun sets for symmetry and impact.

Cause and effect

Links high-quality data (cause) to making better decisions (effect).

Insights

Highlights analytics features.

Repetition

Repeats "better" to underline improvement.

Your ticket to stress-free flying.

flighty.com

Identity

Suggests it's a flight management product.

Metaphor

Compares the solution to a ticket.

Pain point

Addresses the stress and challanges of air travel.

Peace of mind

Uses "stress-free" outright, promising worry-free travel.

Grow around the world.

shopify.com

Amplification

Indicates expanding presence globally.

Idiom

Leverages the common phrase "around the world".

A note-taking tool for networked thought.

roamresearch.com

Identity

Indicates it's software to capture thoughts in a linked format.

Money-making marketing, powered by customer data.

owner.com

Alliteration

Repeats the "m" starting sound.

Identity

Says it's a marketing platform leveraging customer data.

Insights

Highlights "customer data" to optimize marketing strategies.

Revenue

Talks direcly about generating revenue.

The best money tracker app.

copilot.money

Better alternative

Flatly states it outperforms all other options.

High quality

Directly calls itself "the best" in money tracking.

Identity

Clearly states it's a money-tracking app.

Beautiful, personalized email campaigns as easy as 1, 2, 3.

omnisend.com

Identity

States it's an email marketing service.

Metaphor

Compares ease to counting with a simile ("as"), a subtype of metaphor.

Simplicity

"As easy as 1, 2, 3" clearly communicates that the process is uncomplicated.

Visual appeal

Directly calls the campaigns "beautiful".

Get funding. Change the world.

kikin.io

Bicolon

Pairs two imperatives with matching brevity and rhythm.

Cause and effect

Links getting funding (cause) to changing the world (effect).

Thinking big

Is a direct call to tackle grand-scale impact and vision.

One video is worth a thousand words.

loom.com

Idiom

Adapts the idiom "a picture is worth a thousand words".

Metaphor

Suggests a video conveys more than words.

Quantity

Uses a proverb but still literally invokes a large number.

Payroll, benefits and government bullsh*t for startups.

centralhq.com

Colloquialism

"Bullsh*t" is a strong colloquial (taboo) term.

Identity

Names the product's domain, showing it's a solution for HR/finance tasks.

Pain point

Addresses the headache of dealing with bureaucratic demands.

Target callout

Is catered to startups tackling administrative challenges.

Tricolon

Frames the message in three parts to highlight key startup challenges.

A digital office manager for pet care businesses.

critter.pet

Automation

Suggests task automation.

Identity

Labels itself as a platform for running pet care services.

Metaphor

Compares the digital tool to a human office manager.

Target callout

Designed for businesses in the pet care industry.

Don't rawdog your prompts.

latitude.so

Better alternative

Implies it's a superior method.

Colloquialism

"Rawdog" is a slang/taboo term.

Normative claim

Implies prompts should be carefully crafted.

Pain point

Addresses the challenges caused by poorly crafted prompts.

Nail your follow-up game.

folk.app

Metaphor

Suggests follow-ups can be "nailed", like hitting a nail perfectly.

Don't choose between yield and protection - get both.

joinarc.com

Normative claim

States how things should be.

Pain point

Addresses the dilemma of having to sacrifice one option.

Stacked benefits

Two benefits: yield + protection.

Changing habits is hard work. Having the right tool is half the battle.

wayoflifeapp.com

Bicolon

Uses two proportionate statements sharing a parallel shape.

Metaphor

Compares overcoming part of a challenge to winning half of a battle.

Pain point

Mentions the struggle of forming or breaking habits.

Stop using slow, cluttered CRMs.

close.com

Better alternative

Urges ditching subpar CRMs for something superior.

Fast results

Promises a faster, more responsive CRM solution.

Normative claim

Tells users what they should do.

Pain point

Points out the frustration of dealing with sluggish, disorganized CRM tools.

Simplicity

Suggests it has an intuitive and user-friendly experience.

The musician's app.

moises.ai

Identity

Clearly defines the product as an app specifically for musicians.

Target callout

Directly speaks to musicians as the primary audience.

10X the value of your events and scale your content.

experiencewelcome.com

Amplification

"10X" is a classic "massive scaling/maximizing" phrase.

Stacked benefits

Two benefits: 10X the value + scale content.

More ATS, less BS.

screenloop.com

Bicolon

Mirrors two short noun phrases in a succinct parallel format.

Colloquialism

"BS" (short for "bullsh*t") is slang shorthand.

Pain point

Mentions the pain caused by bloated or subpar applicant tracking systems.

Problem-solution

Bloated software frustrates (problem), but a simpler ATS cuts the nonsense (solution).

Skip learning a new tool, you already know this one.

equals.com

Pain point

Points at the pain of learning a new tool.

Simplicity

Focuses on the ease of use.

One place, not all over the place.

getgist.com

Destination

Positions the platform as a centralized solution.

Pain point

Addresses the frustration of scattered tools or data.

Build perfect docs, together.

notion.so

Collaboration

Promotes tools for building documents together.

High quality

"Perfect" is as direct a claim of impeccable quality.

Smooth user management means happy end users.

auth0.com

Cause and effect

Demonstrates that smooth management leads to happy users.

Emotion

Mentions "happy", a positive emotional state.

Simplicity

Highlights the ease of managing users.

Your time is valuable. Charge accordingly.

savvycal.com

Bicolon

Uses two short sentences for a symmetrical effect.

Deservingness

Affirms that you deserve to be paid for your time.

Normative claim

Makes a prescriptive statement about how users should act.

Revenue

Directly links valuing time to generating income.