Design systems that scale.

figma.com

Creation

Indirectly invites users to create design systems.

Flexibility

"That scale" implies adaptability to growth.

Turn paperwork into your patient advantage.

tennr.com

Competitive edge

Uses "advantage", signifying a clear edge.

Transformation

Signals converting one thing into another.

Start with a template. Build anything.

notion.so

Creation

"Build anything" is a direct invitation to create.

Templates

Explicitly mentions a template functionality.

From intake to litigation, and everything between.

eve.legal

Completeness

Suggets it covers the entire legal process.

A beautiful website in the next 10 minutes.

podia.com

Fast results

Strong promise of rapid site creation.

High quality

Guarantees a high-quality (beautiful) outcome.

Visual appeal

"A beautiful website" is explicitly an aesthetic promise.

Build stronger customer relationships and drive repeat business.

squareup.com

Creation

Emphasizes actively building relationships.

Loyalty

"Repeat business" indicates loyal purchasing.

Revenue

Repeat business implies ongoing revenue generation.

Start-to-finish support for 30 compliance frameworks.

vanta.com

Completeness

Highlights end-to-end support.

Identity

Positions itself as a compliance platform.

All under lock and key.

wise.com

Idiom

Is a well-known idiom for keeping items securely protected.

Security

Emphasizes the platform's commitment to data safety.

Over 100 million superheroes grow with us.

zoho.com

Quantity

Explicitly references a large numerical figure.

Social proof

Serves as a headline to showcase testimonials and logos.

Private by design.

mindpalace.ai

Security

Introduces their focus on privacy as a core design principle.

Connect Calendly to the tools you already use.

calendly.com

Integrations

Highlights the ability to sync with other tools.

Invest like an expert, even without the expertise.

fey.com

Amplification

Promises to elevate users' investing abilities to an expert level.

Metaphor

Compares capabilities with "like an expert" (simile), a subtype of metaphor.

Simplicity

Highlights easy by eliminating the need for expertise.

Appreciated by experts. Enjoyed by millions.

endel.io

Expertise

Directly references expert approval.

Social proof

Introduces a wall of love featuring testimonials and awards.

Why our customers think we're the best.

omnisend.com

Better alternative

Positions it as a top-tier solution compared to alternatives.

High quality

Suggests superior standards and excellence.

Social proof

Introduces a website section of customer testimonials.

Will it work with my other tools?

chartmogul.com

Integrations

Asks about compatibility with other tools.

Question

Explicitly phrased as a question.

A better way to revenue.

gong.io

Better alternative

"Better way" suggests superiority over existing methods.

Revenue

Directly refers to generating revenue.

Backed by neuroscience.

endel.io

Expertise

Builds trust by highlighting a foundation in science.

Collaborate seamlessly.

flutterflow.io

Collaboration

Emphasizes smooth teamwork.

PandaDoc + the tools you love.

pandadoc.com

Integrations

Highlights compatibility with other tools.

Maintaining code should be easier than writing it.

dosu.dev

Normative claim

Uses "should be" to prescribe an ideal standard for code maintenance.

Pain point

Emphasizes the common frustrations developers face in maintaining code.

Simplicity

Advocates for simplicity to make maintenance effortless.

Productivity plus science.

endel.io

Expertise

Highlights a foundation in scientific research.

A whole new way to understand your customer is here.

dovetail.com

Innovation

Introduces a transformative approach to customer data.

Insights

Promotes features to derive customer insights.

Unlock new revenue opportunities.

audiencetap.com

Revenue

Explicitly mentions generating new revenue.

Greater peace of mind.

mixpanel.com

Peace of mind

Literally says "peace of mind" in the headline.

Security

Is used to introduce privacy and security features.

Everything you need for smooth banking.

mercury.com

Completeness

Promises all tools required for seamless banking.

What will you achieve today?

evernote.com

Question

Sets the tone of the landing page with an aspirational question.

Urgency

Provokes to set and pursue daily goals within a limited timeframe.

Accelerate work and get more done with Miro AI.

miro.com

Automation

Highlights AI for increasing productivity.

Fast results

"Accelerate" indicates faster pace.

Put your reporting on autopilot.

equals.com

Automation

Highlights automation features.

Insights

Highlights automated reporting capabilities.

Familiar, flexible, affordable.

equals.com

Cost-saving

Suggests cost-saving through affordability

Flexibility

Positions flexibility as a core product feature.

Simplicity

Implies ease of use through familiarity.

Stacked benefits

Three separate benefits.

Tricolon

Presents the qualities in a triadic structure.

Bookkeeping done in no time.

get-zazu.com

Fast results

Emphasizes speed with "done in no time".

Get tailor-made reports you can trust.

equals.com

Exactness

Promises precise and dependable reporting.

Flexibility

Highlights personalized insights tailored to users' needs.

Insights

Highlights reporting capabilities.

Peace of mind

Ensures users can rely on accurate reports.

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

Put AI to work.

zapier.com

Automation

Is used to highlight AI features.

Metaphor

Personifies AI as a human employee.

Make your work leap forward with AI.

miro.com

Amplification

"Leap forward" = jump to a higher level of impact.

Automation

Focuses on the platform's AI features.

Fast results

"Leap forward" suggests a jump in speed/performance.

The all-in-one trust management platform.

vanta.com

Completeness

Highlights offering all necessary tools in one platform.

Identity

Presents the solution as a system handling trust and compliance.

Make it part of your workflow.

videoask.com

Integrations

Positions the product as integrating seamlessly.

Do more with our integrations.

wistia.com

Integrations

Promotes using integrations to expand functionality.

Elevate your brand with memorable experiences.

experiencewelcome.com

Amplification

Suggests lifting your brand to a higher level of impact.

Remarkability

Promises to help create standout moments that elevate your brand.

Seamless integrations & smart automations.

experiencewelcome.com

Alliteration

Repeats the "s" starting sound.

Automation

Promotes intelligent automation.

Integrations

Directly calls out "seamless integrations" as a feature.

Rhyme

"Integrations" and "automations" both end in "-ations", creating a near rhyme (homoioteleuton).

Complete control over your website and branding.

ghost.org

Flexibility

Emphasizes adaptability with "complete control".

Sharpen your edge.

eve.legal

Competitive edge

"Edge" directly refers to gaining a competitive advantage.

Perfect for membership sites, SaaS products, courses, and communities.

outseta.com

High quality

Calls itself "perfect", implying top-notch fit.

Target callout

Specifies multiple contexts/use cases.

Automate +80% of your customer interactions.

zendesk.com

Automation

Emphasizes reducing manual effort through AI.

Quantity

Highlights the specific figure "+80%" to show scale.

Trusted by businesses, loved by people.

zoom.com

Bicolon

Joins two statements with matching structure.

Social proof

Serves as a headline that introduces reviews and awards.

Build confidently with enterprise-grade security and scalability.

glideapps.com

Capability

Frames scalability as a core feature.

Creation

Emphasizes the process of creating software.

High quality

"Enterprise-grade" means robust, high-standard infrastructure.

Peace of mind

Reassures users with safe, scalable software development.

Security

Is used to emphasize the platform's secure foundation.

Stacked benefits

Two benefits: top-level security + scalability.

Track every interaction from lead capture to lifetime value.

outseta.com

Completeness

Promises the full spectrum of CRM capabilities.

Insights

Highlights analytics features for customer interactions.

Keep customer data safe.

mixpanel.com

Peace of mind

"Keeping data safe" offers relief from worry.

Security

Is used to introduce Mixpanel's data protection measures.

Your security is our top priority.

glideapps.com

Rhyme

"Security" and "priority" both end in "-ity", creating a near rhyme (homoioteleuton).

Security

Is used to introduce the platform's security measures.

Why startups (big and small) adore Equals.

equals.com

Emotion

"Adore" means a strong, positive emotion.

Social proof

Introduces a website section featuring testimonials.

Target callout

Targets startups of any size.

Loved by world-class devs.

cursor.com

Social proof

Highlights testimonials and endorsements from developers.

Target callout

Indirecly specifies developers as the target audience.

It's time to tap into your source of truth.

equals.com

Completeness

"Source of truth" refers to a central point consolidating all necessary data.

Insights

Suggets it's a trustworthy foundation for making informed decisions.

Urgency

Urges action at the present moment.

Your payments powerhouse.

useorigin.com

Alliteration

Repeats the "p" starting sound.

Capability

Explicitly describes the product as powerful.

Identity

Declares itself as a service for managing finances.

Metaphor

Compares the solution to a "powerhouse", a strong and energetic source.

Line of sight into your spending.

useorigin.com

Insights

Highlights data use for clear visibility into finances.

Metaphor

Compares gaining insight to having an unobstructed view of something.

Understand what's working, and why.

ortto.com

Insights

Emphasizes gaining clarity on performance and effectiveness.