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The right article at the right time.
helpscout.com
Exactness
Emphasizes delivering precise information when it's needed.
Repetition
Repeats "right" to reinforce accuracy and timeliness.
Invest like an expert, even without the expertise.
fey.com
Amplification
Promises to elevate users' investing abilities to an expert level.
Metaphor
Compares capabilities with "like an expert" (simile), a subtype of metaphor.
Simplicity
Highlights easy by eliminating the need for expertise.
Design and build production-ready graphics.
rive.app
Creation
Emphasizes creating graphics from scratch.
High quality
"Production-ready" implies professional-grade quality.
Turn retention into loyalty.
mixpanel.com
Loyalty
Explicitly mentions "loyalty" as the desired outcome.
Transformation
Turns basic retention to deeper loyalty.
What if you could work smarter & faster?
joinvalley.co
Fast results
Emphasizes speed with "faster."
Question
Explicitly framed as a question.
Automate any enrichment workflows you can imagine.
clay.com
Automation
Explicitly states "Automate" to highlight automation.
Flexibility
"Any" and "you can imagine" suggest adaptability.
Ridiculously easy.
zenlytic.com
Intensifier
"Ridiculously" amplifies the degree of ease.
Simplicity
Emphasizes ease of use with "easy".
Your data is safe with us.
equals.com
Peace of mind
Emphasizing safety evokes peace of mind.
Security
Highlights their promise to prioritize the safety.
Built to keep your organization secure.
calendly.com
Security
Reassures users their security concerns are addressed.
Built for recruiting heroes. Just like you.
modernloop.com
Metaphor
Frames recruiting as a heroic mission.
Target callout
Addresses people in recruiting.
Create and enhance any experience imaginable.
contentful.com
Amplification
Uses "enhance" to suggest improving beyond the norm.
Creation
Emphasizes "create" as the core action.
Line of sight into your spending.
useorigin.com
Insights
Highlights data use for clear visibility into finances.
Metaphor
Compares gaining insight to having an unobstructed view of something.
Integrate your way to growth.
campaignmonitor.com
Flexibility
The phrase "your way" conveys flexibility.
Integrations
Uses "Integrate" to describe connecting existing tools.
Seamless integration with your workflow and processes.
deel.com
Integrations
Highlights integration with existing tools.
Simplicity
The word "seamless" evokes a sense of ease and simplicity.
What will you design today?
beehiiv.com
Flexibility
Implies it can support a wide variety of design projects.
Question
Challenges readers to consider their next action.
Data in, insights out. AI does the work.
dovetail.com
Automation
Highlights automation features powered by AI.
Insights
Focuses on AI-generated insights.
Simplicity
The phrase "AI does the work" reassures users of simplicity.
Transformation
Turns data into insights.
Strategically outrank your competition.
surferseo.com
Competitive edge
Emphasizes gaining an advantage over competitors.
Second brain for your meetings.
circleback.ai
Automation
Highlights smart tools to assist in managing meetings.
Metaphor
Suggests additional memory and thinking capacity.
A whole new way to understand your customer is here.
dovetail.com
Innovation
Introduces a transformative approach to customer data.
Insights
Promotes features to derive customer insights.
Instant clips of the best moments.
experiencewelcome.com
Fast results
"Instant" means immediate output.
Deliver consistent quality, no matter the ticket load
intryc.com
Exactness
Emphasizes "consistent" as a marker of reliability.
High quality
Explicitly states "quality" as a key value.
Quantity
Refers to "ticket load" to indicate handling volume.
Intelligence infused into every interaction.
zendesk.com
Automation
Highlights AI-driven automations.
Metaphor
Compares AI to an ingredient being "infused".
Fastest flow builder on the market.
userflow.com
Better alternative
Claims to be the fastest option available.
Fast results
Highlights speed as the key advantage.
Experience a powerful, united workflow.
miro.com
Integrations
Promises a cohesive workflow through integrations.
Customize everything.
flutterflow.io
Flexibility
Highlights full adaptability.
Products designed to help you excel at hiring — no matter your company stage.
ashbyhq.com
Completeness
Suggests all hiring tools are included regardless of company phase.
Flexibility
Highlights adaptability across company stages.
Identity
Positions itself as a set of tools covering recruitment needs.
Where patients find promising new treatments.
withpower.com
Destination
Frames it as the ultimate place for discovering treatments.
Get more done, better.
mural.co
Amplification
Is about ramping up productivity beyond the usual.
Monetize your community with flexible payments.
theartofdocumentary.com
Flexibility
Highlights adaptable payment options.
Revenue
Explicitly mentions monetization.
Get started right now with our library of templates.
zapier.com
Templates
Highlights the availability of numerous templates.
Time-saving
Highlights saving time by using templates.
Urgency
Emphasizes immediate engagement.
Do you know where your time goes?
heydai.app
Pain point
Calls out the confusion of not tracking how time is spent.
Question
Prompts reflection on time usage.
Miro takes a multilayered security approach.
miro.com
Security
Introduces the platform's security strategy.
Loved by world-class devs.
cursor.com
Social proof
Highlights testimonials and endorsements from developers.
Target callout
Indirecly specifies developers as the target audience.
Supercharge your workflow with integrations, APIs, and automations
toggl.com
Amplification
"Supercharge" emphasizes how it boosts workflow efficiency.
Integrations
Highlights integrations to enhance workflows.
We already built the reports you need.
june.so
First-person
"We" uses first-person plural perspective.
Insights
Highlights pre-built reports for data analysis.
Helping entrepreneurs to make more money.
incard.co
Revenue
Emphasizes increasing earnings.
Target callout
Explicitly addresses entrepreneurs.
Reclaim your time with AI invoice processing.
routable.com
Automation
Uses a metaphor to emphasize AI invoice processing.
Metaphor
Compares regaining lost time to reclaiming a possession.
Time-saving
Talks directly about recovering hours of work.
For people who want more.
superpower.com
Target callout
Addresses individuals seeking better options in general.
One platform. All The features.
kajabi.com
Bicolon
Uses two short statements with matching shape for impact.
Completeness
Positions as an all-encompassing platform.
Identity
Claims: "We unify everything in one place".
Automate your business life.
kick.co
Automation
Highlights the ability to automate business processes.
Designed for the long-haul.
mixpanel.com
Capability
Suggests the platform is built to handle long-term scalability.
Flexibility
"Long-haul" implies adaptability as needs evolve over time.
Move anything with the push of a button.
lugg.com
Metaphor
Suggests moving is as easy as pressing a button to activate a machine.
Simplicity
Uses the button metaphor to highlight simplicity.
Understand what's working, and why.
ortto.com
Insights
Emphasizes gaining clarity on performance and effectiveness.
Deliver polished slides every time.
pitch.com
Exactness
Suggests consistent, high-quality results.
Visual appeal
Uses "polished" to emphasize a professional look.
All your favorite apps working together.
kit.com
Integrations
Focuses on integrating multiple apps in one place.
Make customer service your competitive edge.
zendesk.com
Competitive edge
Explicitly says "competitive edge".
Capital management for ambitious businesses.
joinarc.com
Identity
Declares itself as a solution for overseeing business capital.
Target callout
Specifies ambitious businesses.
Thinking big
Directly addresses those who aim high and dream big.
All the functionality you need, without the price tag.
junip.co
Completeness
Promises a full set of features.
Cost-saving
Emphasizes affordability with "without the price tag."
Metaphor
Frames cost as a tangible, removable price tag.
Everything you need to run your business, right out of the box.
podia.com
Completeness
Promises a single platform for all business operations.
Idiom
Uses the idiom "right out of the box" to suggest immediate usability.
Customize everything with granular control.
flutterflow.io
Exactness
Emphasizes precision with "granular control".
Flexibility
Highlights adaptability with "customize everything".
Are you still doing your meeting notes manually?
tactiq.io
Pain point
Hints at the hassle of taking notes by hand.
Question
Identifies a common frustration by questioning inefficiency.
Build software together
replit.com
Collaboration
Features the product's collaborative development environment.
Creation
"Build software" is about creation.
Multiply your outbound conversions.
champify.io
Amplification
Emphasizes significant growth in conversions.
Revenue
Implies an increase in sales or business success.
Draft precise contracts quickly.
spellbook.legal
Exactness
"Precise" highlights accuracy and attention to detail.
Fast results
"Quickly" emphasizes speed in contract drafting.
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