Capital management for ambitious businesses.

joinarc.com

Identity

Declares itself as a solution for overseeing business capital.

Target callout

Specifies ambitious businesses.

Thinking big

Directly addresses those who aim high and dream big.

Elevate content with intelligent features.

mintlify.com

Amplification

Uses "elevate" to boost content quality and impact.

Automation

Highlights AI features that enhance content creation.

Six Figma Slides features we think you'll love.

figma.com

Emotion

uses an emotional pull by referencing "love".

Quantity

Explicitly references the number "Six".

Analytics everyone enjoys using.

mixpanel.com

Collaboration

Highlights shared analytics usage.

Emotion

"Enjoys" conveys a positive emotional response.

Insights

"Analytics" directly refers to data-driven insights.

Every draft, argument and review matters.

leya.law

Tricolon

Creates rhythm by giving similar weight to each critical component.

Your relationships are unique, your CRM should be too.

stackerhq.com

Flexibility

Suggests the CRM adapts to unique needs.

Normative claim

Uses "should" to prescribe how a CRM ought to be.

Trusted by some of the top entrepreneurs, athletes, artists, and creators in the world.

magicmind.com

Social proof

Introduces a section of testimonials.

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

Start with a template. Build anything.

notion.so

Creation

"Build anything" is a direct invitation to create.

Templates

Explicitly mentions a template functionality.

Understand your sales funnel at a glance.

folk.app

Insights

Highlights their reporting features.

Web application monitoring for today's developer.

highlight.io

Target callout

Speaks directly to developers.

See what all the hype is about.

contra.com

Social proof

Introduces a section of testimonials.

Where competitors' data becomes your advantage.

sociality.io

Competitive edge

Frames competitor insights as a strategic edge.

Destination

Positions the platform as the go-to place.

Turn your growth ideas into reality today.

clay.com

Creation

Focuses on bringing ideas into existence.

Thinking big

Speaking of "growth ideas" pushes you to actualize big plans

Transformation

Turns "ideas" into "reality".

Urgency

"Today" creates a sense of immediacy.

Retirement income doesn't have to be a guessing game.

betterment.com

Better alternative

Suggests a superior approach to managing retirement income.

Pain point

Addresses the uncertainty of retirement income.

Peace of mind

Implies confidence and reliability in retirement planning.

Simplicity

Suggests it can be straightforward instead of uncertain.

Get the full picture on performance.

grin.co

Insights

Promotes comprehensive analytics capabilites.

Metaphor

Compares complete understanding to seeing a fully developed picture.

Kickstart ideas with hundreds of free templates.

figma.com

Metaphor

Compares starting ideas to kickstarting an engine.

Templates

Emphasizes that a vast number of free templates are available.

Obsess over feeling your best.

whoop.com

Emotion

"Obsess" describes an intense emotional/mental fixation.

Self-improvement

Encouraging a focus on personal wellness, growth.

For anyone with a story to tell.

runwayml.com

Simplicity

Indicates accessibility with "anyone."

Target callout

Broadly addresses all storytellers.

Bookkeeping done in no time.

get-zazu.com

Fast results

Emphasizes speed with "done in no time".

Your data is safe with us.

equals.com

Peace of mind

Emphasizing safety evokes peace of mind.

Security

Highlights their promise to prioritize the safety.

Get a head start with free templates.

pitch.com

Competitive edge

Uses "get a head start", implying an edge.

Metaphor

Compares using templates to getting an advantage in a race.

Templates

Explicitly references a template functionality.

Time-saving

Highlihts saving time by skipping creation from scratch.

95% of pages get no traffic from Google. Be in the 5%. Use Surfer.

surferseo.com

Better alternative

Implies it helps move from the struggling 95% to the successful 5%.

Competitive edge

Suggests outperforming most others, implying an edge.

Pain point

Highlights the challenge of ranking on Google.

Quantity

Uses percentage figures (95% and 5%) to convey scale.

Ready to be invested?

betterment.com

Question

Asks a direct question to engage the reader.

Wordplay

Plays on "invested" meaning both financially and emotionally committed.

Let AI power up your investment game.

useorigin.com

Automation

Focuses on their AI-powered assistant.

Metaphor

Frames investment growth as powering up in a game.

Enterprise-grade security and support comes standard.

joinarc.com

Alliteration

Repeats the "s" starting sound.

Security

Introduces the built-in privacy and security measures.

Bring in more data, drive more growth with our integrations.

mailchimp.com

Amplification

Amplifies results by harnessing more data.

Cause and effect

Connects more data (cause) to more growth (effect).

Integrations

Emphasizes integrations for importing data and growth.

Build your business on collaboration.

lucid.co

Collaboration

Highlights collaboration as a foundational feature.

Creation

Emphasizes creating and developing a business.

Looking to switch? Simple.

carry.com

Question

Uses a question to engage the reader.

Simplicity

Emphasizes ease with "Simple".

Make your work leap forward with AI.

miro.com

Amplification

"Leap forward" = jump to a higher level of impact.

Automation

Focuses on the platform's AI features.

Fast results

"Leap forward" suggests a jump in speed/performance.

Give your users the API docs they deserve.

speakeasy.com

Deservingness

Suggests your users are entitled to their top-notch documentation tool.

Dive deep on your earnings.

betterment.com

Insights

Refers to analyzing financial data in a dashboard.

Metaphor

Compares diving deep to in-depth exploration.

Revenue

Directly relates to financial gains.

Design and build production-ready graphics.

rive.app

Creation

Emphasizes creating graphics from scratch.

High quality

"Production-ready" implies professional-grade quality.

Heavy-duty data without the heavy lifting.

helpscout.com

Insights

Highlights data reporting capabilities.

Pain point

Addresses the challenge of working with complex data.

Repetition

Repeats "heavy" to contrast effort and ease.

Integrated with apps you love.

superlist.com

Integrations

Mentions compatibility with popular apps.

Earn serious cash with Twill.

withtwill.com

Revenue

Directly relates to making money.

80% of your writing done in 10% of the time.

coda.io

Automation

Refers to AI automating the writing process.

Quantity

Uses percentages to highlight numerical values.

Time-saving

Emphasizes reduced time ("10% of the time").

Products designed to help you excel at hiring — no matter your company stage.

ashbyhq.com

Completeness

Suggests all hiring tools are included regardless of company phase.

Flexibility

Highlights adaptability across company stages.

Identity

Positions itself as a set of tools covering recruitment needs.

Turn your podcast into a community.

convo.app

Transformation

Turns listeners into participants.

All the functionality you need, without the price tag.

junip.co

Completeness

Promises a full set of features.

Cost-saving

Emphasizes affordability with "without the price tag."

Metaphor

Frames cost as a tangible, removable price tag.

Control every facet of the experience.

cal.com

Exactness

Emphasizes precision in managing every detail.

Flexibility

Highlights adaptability by allowing control over all aspects.

We connect researchers and participants.

userinterviews.com

First-person

Uses "We" as first-person plural.

Reach

Connecting groups broadens the user's reach of who they can work with.

Build confidently with enterprise-grade security and scalability.

glideapps.com

Capability

Frames scalability as a core feature.

Creation

Emphasizes the process of creating software.

High quality

"Enterprise-grade" means robust, high-standard infrastructure.

Peace of mind

Reassures users with safe, scalable software development.

Security

Is used to emphasize the platform's secure foundation.

Stacked benefits

Two benefits: top-level security + scalability.

From A to B faster.

customer.io

Fast results

Highlights speed by directly emphasizing "faster".

Idiom

Incoporates the common phrase "from A to B".

Built for teams who think big and move fast.

framer.com

Capability

Indicates readiness for growth.

Target callout

Addresses teams that want to move quickly.

One platform. All The features.

kajabi.com

Bicolon

Uses two short statements with matching shape for impact.

Completeness

Positions as an all-encompassing platform.

Identity

Claims: "We unify everything in one place".

Accelerate work and get more done with Miro AI.

miro.com

Automation

Highlights AI for increasing productivity.

Fast results

"Accelerate" indicates faster pace.

Scale without the struggle.

routable.com

Amplification

"Scale" indicates amplifying usage or capacity.

Pain point

Calls out the challenges that accompany business growth.

Peace of mind

Reassures users they can grow without difficulties.

Good people know good people.

withtwill.com

Repetition

Repeats "good people" to emphasize trusted recommendations.

Wordplay

Cleverly uses "good people" both as the subject and object.

Give your customers the support they deserve.

acquire.io

Deservingness

Explicitly mentions "deserve", indicating entitlement.

Normative claim

Asserts that customers should receive a certain level of support.

Make your money move.

charterlabs.io

Alliteration

Repeats the "m" starting sound.

Metaphor

Personifies money as capable of movement, suggesting activating its potential.

Miro takes a multilayered security approach.

miro.com

Security

Introduces the platform's security strategy.

Create sleek slides faster than ever.

pitch.com

Creation

Highlights the ability to design slides.

Fast results

Emphasizes the speed of slide creation with a hyperbole.

Visual appeal

Uses "sleek" to suggest high-quality, polished design.

Intelligence infused into every interaction.

zendesk.com

Automation

Highlights AI-driven automations.

Metaphor

Compares AI to an ingredient being "infused".

Total creative control.

podcastle.ai

Flexibility

Emphasizes adaptability in creative editing.

A better way to revenue.

gong.io

Better alternative

"Better way" suggests superiority over existing methods.

Revenue

Directly refers to generating revenue.

Works for every scheduling need.

supersaas.com

Flexibility

Emphasizes adaptability to various scheduling needs.

Chaos-free teamwork.

vimeo.com

Collaboration

Promotes features to simplify teamwork.

Metaphor

Compares disorganized work to chaos.

Pain point

Hints at the frustration of disorganized and chaotic collaboration.

Everything you need for smooth banking.

mercury.com

Completeness

Promises all tools required for seamless banking.

The perfect fit, always.

hears.com

Exactness

Suggests precision in achieving the right fit.

Flexibility

Implies adaptability to different users or needs.

Intensifier

Uses "always" to emphasize reliability and consistency.

Answer more complex questions, easily.

ortto.com

Insights

Focuses on extracting insights from complex data.

Simplicity

Highlights ease of use despite handling complexity.

Grow in omnichannel mode.

rainforestpay.com

Amplification

Suggests expanding growth through multiple channels.

Reach

"Omnichannel" is about reaching customers in multiple ways.

Designed to help you scale.

customer.io

Amplification

"Scale" = magnify your operations or impact.

Social proof

Introduces a section of customer success stories.

PandaDoc is synonymous with simplicity.

pandadoc.com

Simplicity

Positions the brand as the definitive example of simplicity.

From click to clarity.

fullstory.com

Insights

Emphasizes achieving clarity through data.

Transformation

Turns data into insights.

Simplifying security and compliance at every stage.

vanta.com

Completeness

Highlights full support across all phases.

Simplicity

Directly communicates that the service reduces complexity.

Power decisions with data.

screenloop.com

Insights

Highlights decision-making enabled by data.

Pick a stunning template and make it yours.

podia.com

High quality

Signals very high-quality design templates.

Templates

Explicitly mentions a template functionality.

Visual appeal

"Stunning template" is all about visual wow-factor.

Like a choreographer for your marketing data.

funnel.io

Metaphor

Compares organizing data to choreographing a performance.

Their businesses found a home with Podia. So can yours.

podia.com

Destination

Positions the platform as the ideal place for businesses to thrive.

Metaphor

Highlights a home as a symbol of foundation and belonging.

Social proof

Introduces a section showcasing successful businesses that use the product.

Simplify design handoff.

figma.com

Collaboration

"Handoff" involves multiple parties, which is collaboration.

Simplicity

Positions simplification as the key benefit.

Are you still doing your meeting notes manually?

tactiq.io

Pain point

Hints at the hassle of taking notes by hand.

Question

Identifies a common frustration by questioning inefficiency.

Join the millions who use Headspace every day.

headspace.com

Quantity

"Millions" is a direct numeric reference.

Social proof

Serves as a call to action leveraging social proof.

Eliminate manual invoice entry.

routable.com

Automation

Implies automation replaces manual invoice entry.

Pain point

Mentions the hassle of manually entering invoice data.

Time-saving

Removing a manual process frees up time.

Perfect for teams and solo users.

superlist.com

Collaboration

Highlights the product's collaboration features.

Flexibility

Implies it works well for groups of varying sizes, indicating scalable flexibility.

High quality

Explicitly describes itself as "perfect".

Target callout

Specifies both teams and individual users.

Reach your prospects at the right time.

clay.com

Exactness

"Right time" emphasizes precision in timing.

Reach

"Reach your prospects" directly relates to audience outreach.

Connect Calendly to the tools you already use.

calendly.com

Integrations

Highlights the ability to sync with other tools.

No need to start from scratch.

kajabi.com

Templates

Highlight that users can use existing templates.

Time-saving

Starting with existing assets or templates saves time.

Everything you need to run meetings, but better.

feta.io

Better alternative

Implies competitors offer an inferior solution.

Completeness

Promises a comprehensive set of features.

Second brain for your meetings.

circleback.ai

Automation

Highlights smart tools to assist in managing meetings.

Metaphor

Suggests additional memory and thinking capacity.

Looking to optimise your budget? Juno can help you save thousands.

withjuno.com

Cost-saving

Highlights financial savings.

Quantity

Uses "thousands" to indicate a large amount.

Question

Uses a question to engage the reader.

Why Hears is the perfect choice.

hears.com

Better alternative

Positions the product as the superior option.

Content that converts.

customer.io

Alliteration

Repeats the "c" starting sound.

Revenue

Implies turning visitors/leads into paying customers.

See who's hiring with Greenhouse.

greenhouse.com

Social proof

Introduces companies using their product.

Your users are telling you something. Are you listening?

fullstory.com

Question

Ends with a direct question, prompting reflection.

Deliver stellar products users crave.

mixpanel.com

Emotion

"Crave" directly expresses a strong emotional desire.

High quality

"Stellar" implies exceptional quality and excellence.

For people who want more.

superpower.com

Target callout

Addresses individuals seeking better options in general.

Meditations for any mind, any mood, any goal.

headspace.com

Alliteration

Repeats the "m" starting sound.

Repetition

Repeats "any" to emphasize inclusivity and versatility.

Experience a powerful, united workflow.

miro.com

Integrations

Promises a cohesive workflow through integrations.

An all-in-one health membership, for people who want more.

superpower.com

Completeness

Promises a complete solution with "all-in-one".

Target callout

Targets health-conscious individuals looking for comprehensive solutions.

Familiar, flexible, affordable.

equals.com

Cost-saving

Suggests cost-saving through affordability

Flexibility

Positions flexibility as a core product feature.

Simplicity

Implies ease of use through familiarity.

Stacked benefits

Three separate benefits.

Tricolon

Presents the qualities in a triadic structure.

Instant analytics for any stream of work.

linear.app

Fast results

"Instant" strongly implies immediate data/speed.

Flexibility

Emphasizes adaptability across various workflows.

Insights

Highlights flexible analytics features.

Metaphor

Compares continuous tasks to a flowing stream.

Loved by world-class devs.

cursor.com

Social proof

Highlights testimonials and endorsements from developers.

Target callout

Indirecly specifies developers as the target audience.

Start-to-finish support for 30 compliance frameworks.

vanta.com

Completeness

Highlights end-to-end support.

Identity

Positions itself as a compliance platform.

Strategically outrank your competition.

surferseo.com

Competitive edge

Emphasizes gaining an advantage over competitors.

Secure automation you can rely on.

zapier.com

Peace of mind

Explicitly reassures users with "you can rely on".

Security

Positions Zapier as prioritizing safety in automation.

We're here to support your solar ambitions.

solarpunkhq.com

First-person

Uses "We're" to indicate first-person plural.

Thinking big

Calling them "solar ambitions" taps into large-scale thinking.

Monetize your community with flexible payments.

theartofdocumentary.com

Flexibility

Highlights adaptable payment options.

Revenue

Explicitly mentions monetization.

Why companies around the world prefer Deel for expanding their team globally.

deel.com

Social proof

Introduces a section of customer testimonials.

Target callout

Specifies companies around the world.

Everything your team needs to stay in sync.

stackerhq.com

Collaboration

Emphasizes team alignment with "stay in sync."

Completeness

Promises an all-encompassing solution.