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Perfect for membership sites, SaaS products, courses, and communities.
outseta.com
High quality
Calls itself "perfect", implying top-notch fit.
Target callout
Specifies multiple contexts/use cases.
Start your dream business with Firstbase.
firstbase.io
Emotion
"Dream" is tied to emotional fulfillment.
Thinking big
Uses "dream business" to evoke big aspirations.
All your global employment needs in one place.
oysterhr.com
Completeness
Promises covering all global HR operations.
Destination
Positions itself as the one-stop destination for global employment.
Reach
Directly implies hiring or operating anywhere in the world.
Secure automation you can rely on.
zapier.com
Peace of mind
Explicitly reassures users with "you can rely on".
Security
Positions Zapier as prioritizing safety in automation.
Collaborate in real time.
visualelectric.com
Collaboration
Promotes features for live collaboration.
Fast results
"Real time" means instant collaboration.
Get travel spending that scales with you.
spendesk.com
Flexibility
Suggets it adapts seamlessly as your needs or business grow.
Built for people who value privacy.
appflowy.io
Security
Is used to introduce their privacy-focused measures.
Target callout
Appeals to individuals with a strong focus on privacy.
Dive deep on your earnings.
betterment.com
Insights
Refers to analyzing financial data in a dashboard.
Metaphor
Compares diving deep to in-depth exploration.
Revenue
Directly relates to financial gains.
Give your users the API docs they deserve.
speakeasy.com
Deservingness
Suggests your users are entitled to their top-notch documentation tool.
2.2 million+ businesses feel the magic of Zapier.
zapier.com
Quantity
References an exact, very large user base.
Social proof
Introduces a section with testimonials and success metrics.
See who's hiring with Greenhouse.
greenhouse.com
Social proof
Introduces companies using their product.
Customer data infrastructure built to scale with your business.
mparticle.com
Capability
Explicitly mentions the platform's scalability.
Flexibility
Highlights adaptability to evolving business needs.
Insights
Promotes their solution designed for data analysis.
Unmatched alignment and efficiency at 1/10th the cost.
coda.io
Better alternative
"Unmatched" suggests it surpasses competitors.
Collaboration
"Alignment" suggests teamwork and coordination.
Cost-saving
"1/10th the cost" directly highlights financial savings.
Solutions that scale with your business.
retool.com
Flexibility
Suggests it can adapt to changing size, needs, and complexity.
Ready to take your skills to the next level?
moises.ai
Amplification
Suggests maximizing skill improvement.
Metaphor
Uses "next level" as a metaphor for progress.
Question
Directly engages the user with a question.
Heavy-duty data without the heavy lifting.
helpscout.com
Insights
Highlights data reporting capabilities.
Pain point
Addresses the challenge of working with complex data.
Repetition
Repeats "heavy" to contrast effort and ease.
Get more done, better.
mural.co
Amplification
Is about ramping up productivity beyond the usual.
Where you pay less, and get so much more.
remofirst.com
Amplification
Highlights increased value with "so much more".
Bicolon
Uses two clauses with same weight.
Cost-saving
Emphasizes lower costs with "pay less".
The web builder for stunning sites.
framer.com
Creation
Focuses on creating websites.
High quality
Signals impressively high-quality web design.
Identity
Declares itself as a website builder.
Remarkability
Highlights creating websites that make you stand out.
Visual appeal
Emphasizes the visual beauty of the sites created.
Turn your podcast into a community.
convo.app
Transformation
Turns listeners into participants.
PandaDoc + the tools you love.
pandadoc.com
Integrations
Highlights compatibility with other tools.
Meditations for any mind, any mood, any goal.
headspace.com
Alliteration
Repeats the "m" starting sound.
Repetition
Repeats "any" to emphasize inclusivity and versatility.
High-performing forms that self-optimize.
klaviyo.com
Automation
Highlights AI-driven automation for optimizing form performance.
Capability
Emphasizes superior performance and efficiency.
Start saving same-day.
antimetal.com
Cost-saving
Directly mentions saving (money).
Fast results
Focuses on starting instantly.
Perform better with data-driven insights.
apollo.io
Cause and effect
Data (cause) makes you perform better (effect).
Insights
Emphasizes improved performance through data analytics.
Automate your business life.
kick.co
Automation
Highlights the ability to automate business processes.
Make apps and sites with natural language prompts.
replit.com
Automation
Highlights AI chat features.
Creation
You're literally making apps/websites.
The all-in-one trust management platform.
vanta.com
Completeness
Highlights offering all necessary tools in one platform.
Identity
Presents the solution as a system handling trust and compliance.
Ready to take Statamic for a spin?
statamic.com
Idiom
Uses "take for a spin" as a familiar phrase for trying something new.
Question
Engages the reader by prompting them to consider using the product.
Keep your team aligned.
openphone.com
Collaboration
Highlights the product's collaboration features.
Non-invasive account access.
antimetal.com
Security
Is used to outline their privacy and security approach.
For your eyes only.
height.app
Idiom
Is a classic idiom meaning confidential.
Security
Is used to introduce the privacy measures.
Create a winning recruiting culture at enterprise scale.
modernloop.com
Capability
Suggests support for large-scale recruiting growth.
Creation
Focuses on creating a recruiting culture.
Cultivate engagement for lasting connections.
superevent.com
Amplification
Emphasizes growing engagement into meaningful relationships.
Cause and effect
Strong engagement (cause) leads to lasting connections (effect).
Loyalty
Suggests building long-term relationships with attendees.
Helping entrepreneurs to make more money.
incard.co
Revenue
Emphasizes increasing earnings.
Target callout
Explicitly addresses entrepreneurs.
Built for teams who think big and move fast.
framer.com
Capability
Indicates readiness for growth.
Target callout
Addresses teams that want to move quickly.
Loved by world-class devs.
cursor.com
Social proof
Highlights testimonials and endorsements from developers.
Target callout
Indirecly specifies developers as the target audience.
Reports give you confidence to hold people accountable.
basecamp.com
Cause and effect
Shows how reports (cause) lead to confidence and accountability (effect).
Insights
Highlights the role of reports in providing actionable insights.
Build and retain loyalty for better ROI.
acquire.io
Creation
"Build" implies actively creating customer relationships.
Loyalty
Mentions "loyalty" outright.
Deliver consistent quality, no matter the ticket load
intryc.com
Exactness
Emphasizes "consistent" as a marker of reliability.
High quality
Explicitly states "quality" as a key value.
Quantity
Refers to "ticket load" to indicate handling volume.
Protected from prying eyes.
beem.computer
Metaphor
Compares privacy to physical protection from intrusive gazes.
Security
Reassures users their information is handled securely.
Track every interaction from lead capture to lifetime value.
outseta.com
Completeness
Promises the full spectrum of CRM capabilities.
Insights
Highlights analytics features for customer interactions.
Everything you need under one, beautiful roof.
incident.io
Completeness
Promises a complete solution unified in a single platform.
Metaphor
Plays on the concept of shelter and unity under one cohesive structure.
Visual appeal
Implies an attractive, aesthetically pleasing solution.
Start fast with templates.
coda.io
Fast results
Highlights speed with "start fast".
Templates
Explicitly mentions templates as a feature.
Your practice for a better today. Everyday.
breathpod.com
Rhyme
"Today" and "everyday" share a repeated ending, creating a near rhyme (homoioteleuton).
Self-improvement
Positions it as a tool for taking control of one's life and well-being.
From click to clarity.
fullstory.com
Insights
Emphasizes achieving clarity through data.
Transformation
Turns data into insights.
Your relationships are unique, your CRM should be too.
stackerhq.com
Flexibility
Suggests the CRM adapts to unique needs.
Normative claim
Uses "should" to prescribe how a CRM ought to be.
Do you know where your time goes?
heydai.app
Pain point
Calls out the confusion of not tracking how time is spent.
Question
Prompts reflection on time usage.
Make customer service your competitive edge.
zendesk.com
Competitive edge
Explicitly says "competitive edge".
Craft jaw dropping announcements
nectarhr.com
Creation
Emphasizes the act of creating announcements.
Visual appeal
Suggests announcements that are visually striking.
One platform. All The features.
kajabi.com
Bicolon
Uses two short statements with matching shape for impact.
Completeness
Positions as an all-encompassing platform.
Identity
Claims: "We unify everything in one place".
Automate business tasks, and save hundreds of hours.
retool.com
Automation
Highlights task automation with a clear benefit.
Cause and effect
Links automation (cause) to time savings (effect).
Time-saving
Includes a direct time-saving claim.
Run your entire business from one platform.
kajabi.com
Completeness
Promises a all-in-one solution for running a business.
Built to scale all private funds.
angellist.com
Capability
Highlights the ability to scale effectively.
Flexibility
Implies adaptability to various private fund needs.
Target callout
Targets private funds.
Simplifying even the most complex infrastructure.
antimetal.com
Pain point
"Complex infrastructure" is a pain-point being solved.
Simplicity
Highlights transforming complexity into simplicity.
Give your sales team an unfair advantage.
joinvalley.co
Competitive edge
Explicitly mentions "unfair advantage".
We're here to support your solar ambitions.
solarpunkhq.com
First-person
Uses "We're" to indicate first-person plural.
Thinking big
Calling them "solar ambitions" taps into large-scale thinking.
Get started right now with our library of templates.
zapier.com
Templates
Highlights the availability of numerous templates.
Time-saving
Highlights saving time by using templates.
Urgency
Emphasizes immediate engagement.
Connect Calendly to the tools you already use.
calendly.com
Integrations
Highlights the ability to sync with other tools.
Simplify the complex.
fey.com
Pain point
Explicitly highlights complexity requiring reduction.
Simplicity
Declares simplification as the main objective.
Bookkeeping done in no time.
get-zazu.com
Fast results
Emphasizes speed with "done in no time".
From A to B faster.
customer.io
Fast results
Highlights speed by directly emphasizing "faster".
Idiom
Incoporates the common phrase "from A to B".
All your favorite apps working together.
kit.com
Integrations
Focuses on integrating multiple apps in one place.
Connect your favorite apps.
cal.com
Emotion
Mentions "favorite", which implies positive feelings toward the apps.
Integrations
Highlights the ability to link various apps and services.
An all-in-one health membership, for people who want more.
superpower.com
Completeness
Promises a complete solution with "all-in-one".
Target callout
Targets health-conscious individuals looking for comprehensive solutions.
Protect your ideas with advanced security.
figma.com
Security
Is used to describe their security measures.
Where patients find promising new treatments.
withpower.com
Destination
Frames it as the ultimate place for discovering treatments.
Give your customers the support they deserve.
acquire.io
Deservingness
Explicitly mentions "deserve", indicating entitlement.
Normative claim
Asserts that customers should receive a certain level of support.
Why Hears is the perfect choice.
hears.com
Better alternative
Positions the product as the superior option.
Strategically outrank your competition.
surferseo.com
Competitive edge
Emphasizes gaining an advantage over competitors.
Integrated with apps you love.
superlist.com
Integrations
Mentions compatibility with popular apps.
The perfect fit, always.
hears.com
Exactness
Suggests precision in achieving the right fit.
Flexibility
Implies adaptability to different users or needs.
Intensifier
Uses "always" to emphasize reliability and consistency.
Build confidently with enterprise-grade security and scalability.
glideapps.com
Capability
Frames scalability as a core feature.
Creation
Emphasizes the process of creating software.
High quality
"Enterprise-grade" means robust, high-standard infrastructure.
Peace of mind
Reassures users with safe, scalable software development.
Security
Is used to emphasize the platform's secure foundation.
Stacked benefits
Two benefits: top-level security + scalability.
Complex automation made incredibly simple.
activecampaign.com
Automation
Highlights automated processes.
Capability
Emphasizes the tool's ability to handle complex tasks.
Intensifier
Uses "incredibly" to strongly emphasize ease of use.
Simplicity
Focuses on making automation easy to implement.
Human warmth meets scientific precision.
brain.fm
Exactness
Directly references precision.
Expertise
Promises results on advanced scientific methods.
Stacked benefits
List two benefits: emotional connection + precision.
Make forms uniquely yours.
tally.so
Flexibility
Suggests flexibility in creating tailored forms.
Intensifier
The word "uniquely" emphasizes the degree of personalization.
Are you still doing your meeting notes manually?
tactiq.io
Pain point
Hints at the hassle of taking notes by hand.
Question
Identifies a common frustration by questioning inefficiency.
Automate it away.
mosey.com
Automation
Emphasizes eliminating manual work through automation.
Intensifier
Uses "away" to reinforce complete removal.
A new medium for presenting ideas. Powered by AI.
gamma.app
Automation
Positions their AI as central feature.
Identity
Declares itself as a presentation tool.
Innovation
Signals a fresh take on presentation software.
Your creativity, unblocked with Figma AI.
figma.com
Automation
Presents their AI as a catalyst for creative breakthroughs.
Cause and effect
Links their AI (cause) to unleashed creativity (effect).
Metaphor
Compares removing mental barriers to unblocking a path.
Designed for multi-channel consumer brands.
mparticle.com
Reach
"Multi-channel" typically means broad coverage.
Target callout
Targets consumer brands with multi-channel strategies.
The proof is in the product.
mural.co
Idiom
This is a riff on "the proof is in the pudding".
Social proof
Serves as a headline introducing testimonials.
Content that converts.
customer.io
Alliteration
Repeats the "c" starting sound.
Revenue
Implies turning visitors/leads into paying customers.
No need to start from scratch.
kajabi.com
Templates
Highlight that users can use existing templates.
Time-saving
Starting with existing assets or templates saves time.
World-class security features for unmatched protection.
framer.com
Better alternative
"Unmatched" protection asserts it's safer than any competing solution.
High quality
"World-class" and "unmatched" are superlatives indicating top-tier quality.
Security
Is used to convey the platform's focus on security.
See it to believe it.
superfiliate.com
Idiom
"See it to believe it" is a classic idiom.
Social proof
Serves as a headline to showcase customer success stories.
Get the full picture on performance.
grin.co
Insights
Promotes comprehensive analytics capabilites.
Metaphor
Compares complete understanding to seeing a fully developed picture.
Enterprise-grade security and support comes standard.
joinarc.com
Alliteration
Repeats the "s" starting sound.
Security
Introduces the built-in privacy and security measures.
Built for recruiting heroes. Just like you.
modernloop.com
Metaphor
Frames recruiting as a heroic mission.
Target callout
Addresses people in recruiting.
Multiplayer plus one.
height.app
Automation
Uses "multiplayer" for team collaboration and "plus one" for the AI agent.
Collaboration
Highlights AI-augmented teamwork.
Wordplay
Plays on the idea of "multiplayer" (collaborative) plus a "plus one" (like an AI agent).
Easily share info from Slack, Figma, and Jira.
notion.so
Collaboration
Sharing info across tools indicates collaborative features.
Integrations
Mentions plugging into well-known apps.
What if you could work smarter & faster?
joinvalley.co
Fast results
Emphasizes speed with "faster."
Question
Explicitly framed as a question.
Everything you need to do your best work.
notion.so
Completeness
Suggests a complete solution for all work-related needs.
Bring your product strategy to life.
aha.io
Creation
Emphasizes bringing something into existence.
Metaphor
Frames strategy as lifeless until given life.
Good people know good people.
withtwill.com
Repetition
Repeats "good people" to emphasize trusted recommendations.
Wordplay
Cleverly uses "good people" both as the subject and object.
95% of pages get no traffic from Google. Be in the 5%. Use Surfer.
surferseo.com
Better alternative
Implies it helps move from the struggling 95% to the successful 5%.
Competitive edge
Suggests outperforming most others, implying an edge.
Pain point
Highlights the challenge of ranking on Google.
Quantity
Uses percentage figures (95% and 5%) to convey scale.
Bring joy to your workplace.
aboardhr.com
Collaboration
Highlights teamwork and workplace collaboration.
Emotion
Mentions "joy", a positive emotional state.
Turn paperwork into your patient advantage.
tennr.com
Competitive edge
Uses "advantage", signifying a clear edge.
Transformation
Signals converting one thing into another.
Serving those who need to stay ahead.
airspace-intelligence.com
Competitive edge
Literally says "stay ahead", indicating a lead.
Multiply your outbound conversions.
champify.io
Amplification
Emphasizes significant growth in conversions.
Revenue
Implies an increase in sales or business success.
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