Manage projects end-to-end.

linear.app

Completeness

Covers the entire project lifecycle.

Control every facet of the experience.

cal.com

Exactness

Emphasizes precision in managing every detail.

Flexibility

Highlights adaptability by allowing control over all aspects.

Seamless integration with your workflow and processes.

deel.com

Integrations

Highlights integration with existing tools.

Simplicity

The word "seamless" evokes a sense of ease and simplicity.

Deliver stellar products users crave.

mixpanel.com

Emotion

"Crave" directly expresses a strong emotional desire.

High quality

"Stellar" implies exceptional quality and excellence.

Work with anyone, from anywhere, on any device.

dropbox.com

Collaboration

Highlights collaboration across devices.

Flexibility

Implies it adapts seamlessly to different people, places, and platforms.

Reach

Emphasizes connecting regardless of location or platform.

Repetition

Repeats "any" to create rhythm and reinforce the universal accessibility.

Tricolon

Creates rhythm with three repeated concepts.

Measure success with precision.

mixpanel.com

Exactness

"Precision" explicitly conveys accuracy and correctness.

Insights

Measuring success is effectively analyzing data.

The proof is in the product.

mural.co

Idiom

This is a riff on "the proof is in the pudding".

Social proof

Serves as a headline introducing testimonials.

Customize everything with granular control.

flutterflow.io

Exactness

Emphasizes precision with "granular control".

Flexibility

Highlights adaptability with "customize everything".

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

What if you could work smarter & faster?

joinvalley.co

Fast results

Emphasizes speed with "faster."

Question

Explicitly framed as a question.

We already built the reports you need.

june.so

First-person

"We" uses first-person plural perspective.

Insights

Highlights pre-built reports for data analysis.

Create presentations like a pro.

figma.com

Creation

Explicitly mentions creating presentations.

High quality

Suggests top-tier, professional outcomes.

Metaphor

Compares skills with a simile ("like"), a subtype of metaphor.

Simplicity

Implies simplicity by making professional results achievable.

The to-do app that ensures tasks get done.

workdone.so

Identity

States it's a task management app.

Pain point

Hints at the pain of tasks remaining unfinished.

Built to scale all private funds.

angellist.com

Capability

Highlights the ability to scale effectively.

Flexibility

Implies adaptability to various private fund needs.

Target callout

Targets private funds.

Automate +80% of your customer interactions.

zendesk.com

Automation

Emphasizes reducing manual effort through AI.

Quantity

Highlights the specific figure "+80%" to show scale.

Linear is a purpose-built tool for planning and building products.

linear.app

Identity

States it's a tailored solution for product development.

Your portal to engineering excellence.

cortex.io

Destination

Describes it as the central hub for top-tier engineering outcomes.

High quality

Promises top-level (excellent) engineering results.

Metaphor

Plays on the idea of a portal that leads to a new realm of possibilities.

A rollover gives your money a better home.

betterment.com

Better alternative

Uses "better" to suggest an improved option.

Destination

"Home" metaphorically frames it as the ideal place.

Draft precise contracts quickly.

spellbook.legal

Exactness

"Precise" highlights accuracy and attention to detail.

Fast results

"Quickly" emphasizes speed in contract drafting.

Simplify design handoff.

figma.com

Collaboration

"Handoff" involves multiple parties, which is collaboration.

Simplicity

Positions simplification as the key benefit.

Where patients find promising new treatments.

withpower.com

Destination

Frames it as the ultimate place for discovering treatments.

World-class security features for unmatched protection.

framer.com

Better alternative

"Unmatched" protection asserts it's safer than any competing solution.

High quality

"World-class" and "unmatched" are superlatives indicating top-tier quality.

Security

Is used to convey the platform's focus on security.

We fit right into your ecosystem of choice.

miro.com

First-person

"We" is a first-person plural pronoun.

Integrations

Promises compatibility with customers' existing ecosystem (toolset/workflows)

Put AI to work.

zapier.com

Automation

Is used to highlight AI features.

Metaphor

Personifies AI as a human employee.

All the power you need, built-in.

framer.com

Capability

Explicitly promises built-in, advanced functionality.

Completeness

Highlights totality through the phrase "all the power".

Meditations for any mind, any mood, any goal.

headspace.com

Alliteration

Repeats the "m" starting sound.

Repetition

Repeats "any" to emphasize inclusivity and versatility.

From A to B faster.

customer.io

Fast results

Highlights speed by directly emphasizing "faster".

Idiom

Incoporates the common phrase "from A to B".

Let AI and ML do the heavy lifting.

unbounce.com

Automation

Focuses on automating complex tasks.

Insights

Is used to highlight tools for automating user insights.

Metaphor

Compares difficult tasks to physically lifting heavy objects.

Why companies around the world prefer Deel for expanding their team globally.

deel.com

Social proof

Introduces a section of customer testimonials.

Target callout

Specifies companies around the world.

We set the standard for the industry.

betterhelporg.com

Better alternative

Claims to set the benchmark others should follow, positioning it as the top choice.

First-person

"We" is a first-person plural pronoun.

High quality

Implies others measure themselves by this high standard.

Security

Is used to describe their high privacy and security standards.

Your passport to premium perks.

revolut.com

High quality

The word "premium" plainly indicates high-standard

Identity

Positions itselfs as: "We are your gateway (passport) to great perks".

Metaphor

Frames access as using a passport for privileges.

Collaborate from start to finish in one tool.

figma.com

Collaboration

Positions collaboration as fully integrated.

Completeness

Promises an end-to-end solution.

Run your entire business from one platform.

kajabi.com

Completeness

Promises a all-in-one solution for running a business.

Supporting your end-to-end design workflows.

figma.com

Completeness

Implies full coverage of design requirements.

Private by design.

mindpalace.ai

Security

Introduces their focus on privacy as a core design principle.

Make it part of your workflow.

videoask.com

Integrations

Positions the product as integrating seamlessly.

Simplify the complex.

fey.com

Pain point

Explicitly highlights complexity requiring reduction.

Simplicity

Declares simplification as the main objective.

Everything you need under one, beautiful roof.

incident.io

Completeness

Promises a complete solution unified in a single platform.

Metaphor

Plays on the concept of shelter and unity under one cohesive structure.

Visual appeal

Implies an attractive, aesthetically pleasing solution.

Power decisions with data.

screenloop.com

Insights

Highlights decision-making enabled by data.

Looking to optimise your budget? Juno can help you save thousands.

withjuno.com

Cost-saving

Highlights financial savings.

Quantity

Uses "thousands" to indicate a large amount.

Question

Uses a question to engage the reader.

Backed by neuroscience.

endel.io

Expertise

Builds trust by highlighting a foundation in science.

Wow investors with every slide

metadeck.co

Emotion

"Wow" is an exclamation of positive surprise.

High quality

Implies that the slides are impressive and professionally designed.

Remarkability

Suggests that the slides stand out and leave a lasting impression.

Built for people who value privacy.

appflowy.io

Security

Is used to introduce their privacy-focused measures.

Target callout

Appeals to individuals with a strong focus on privacy.

Web application monitoring for today's developer.

highlight.io

Target callout

Speaks directly to developers.

Security never comes second.

dropbox.com

Security

Highlights their emphasis on prioritizing security above all else.

Line of sight into your spending.

useorigin.com

Insights

Highlights data use for clear visibility into finances.

Metaphor

Compares gaining insight to having an unobstructed view of something.

Unlock your personal best.

biograph.com

Amplification

"Personal best" = pushing yourself to the highest level.

Self-improvement

Promises tools to help users perform at their highest level.

Thinking big

Hints at surpassing present limits to reach bigger achievements.

From click to clarity.

fullstory.com

Insights

Emphasizes achieving clarity through data.

Transformation

Turns data into insights.

Unleash interview magic with AI.

screenloop.com

Automation

Highlights AI-powered interview tools.

Capability

"Magic" suggests advanced features and exceptional outcomes.

Metaphor

Treats magic as a force waiting to be set free.

Dive deep on your earnings.

betterment.com

Insights

Refers to analyzing financial data in a dashboard.

Metaphor

Compares diving deep to in-depth exploration.

Revenue

Directly relates to financial gains.

All the activities you need, in one place.

butter.us

Completeness

Promises comprehensive functionality in one platform.

Destination

Positions it as the central hub for all necessary activities.

Where competitors' data becomes your advantage.

sociality.io

Competitive edge

Frames competitor insights as a strategic edge.

Destination

Positions the platform as the go-to place.

Craft jaw dropping announcements

nectarhr.com

Creation

Emphasizes the act of creating announcements.

Visual appeal

Suggests announcements that are visually striking.

See the bigger (better) picture.

betterment.com

Insights

Refers to financial dashboards.

Wordplay

Uses parenthesis for dual interpretation, contrast, and twist.

Create a winning recruiting culture at enterprise scale.

modernloop.com

Capability

Suggests support for large-scale recruiting growth.

Creation

Focuses on creating a recruiting culture.

AI superpowers at every step.

descript.com

Automation

Emphasizes AI automation features through a metaphor.

Capability

"Superpowers" suggests advanced, powerful features.

Completeness

Promises assistance throughout the entire workflow.

Metaphor

Suggests AI provides superhuman support.

Don't start from scratch. Steal our templates.

butter.us

Bicolon

Splits into two short phrases that mirror each other's size.

Pain point

Imples the hassle of building everything new each time.

Problem-solution

Starting from scratch is slow (problem); templates boost speed (solution).

Templates

Explicitly references templates.

Time-saving

Eliminates starting from scratch.

Unlock new revenue opportunities.

audiencetap.com

Revenue

Explicitly mentions generating new revenue.

Everything you need to run meetings, but better.

feta.io

Better alternative

Implies competitors offer an inferior solution.

Completeness

Promises a comprehensive set of features.

Obsess over feeling your best.

whoop.com

Emotion

"Obsess" describes an intense emotional/mental fixation.

Self-improvement

Encouraging a focus on personal wellness, growth.

Customer data infrastructure built to scale with your business.

mparticle.com

Capability

Explicitly mentions the platform's scalability.

Flexibility

Highlights adaptability to evolving business needs.

Insights

Promotes their solution designed for data analysis.

Handles your data with discretion. Trusted by enterprise.

notion.so

Security

Introduces Notion's commitment to security and privacy.

Everything your team needs to stay in sync.

stackerhq.com

Collaboration

Emphasizes team alignment with "stay in sync."

Completeness

Promises an all-encompassing solution.

Metrics that matter.

customer.io

Alliteration

Repeats the "m" starting sound.

Insights

Highlights reporting features for email marketing.

All your favorite apps working together.

kit.com

Integrations

Focuses on integrating multiple apps in one place.

Strategically outrank your competition.

surferseo.com

Competitive edge

Emphasizes gaining an advantage over competitors.

Do you know where your time goes?

heydai.app

Pain point

Calls out the confusion of not tracking how time is spent.

Question

Prompts reflection on time usage.

Ready to take your skills to the next level?

moises.ai

Amplification

Suggests maximizing skill improvement.

Metaphor

Uses "next level" as a metaphor for progress.

Question

Directly engages the user with a question.

A whole new way to understand your customer is here.

dovetail.com

Innovation

Introduces a transformative approach to customer data.

Insights

Promotes features to derive customer insights.

Maintaining code should be easier than writing it.

dosu.dev

Normative claim

Uses "should be" to prescribe an ideal standard for code maintenance.

Pain point

Emphasizes the common frustrations developers face in maintaining code.

Simplicity

Advocates for simplicity to make maintenance effortless.

Products designed to help you excel at hiring — no matter your company stage.

ashbyhq.com

Completeness

Suggests all hiring tools are included regardless of company phase.

Flexibility

Highlights adaptability across company stages.

Identity

Positions itself as a set of tools covering recruitment needs.

Simplifying even the most complex infrastructure.

antimetal.com

Pain point

"Complex infrastructure" is a pain-point being solved.

Simplicity

Highlights transforming complexity into simplicity.

Turn your podcast into a community.

convo.app

Transformation

Turns listeners into participants.

Instant voice cloning.

elevenlabs.io

Exactness

The word "cloning" implies a highly accurate duplication.

Fast results

"Instant" indicates near-zero wait time.

Identity

States it's a software for reproducing voices.

Make forms uniquely yours.

tally.so

Flexibility

Suggests flexibility in creating tailored forms.

Intensifier

The word "uniquely" emphasizes the degree of personalization.

Everything you need for smooth banking.

mercury.com

Completeness

Promises all tools required for seamless banking.

Kickstart ideas with hundreds of free templates.

figma.com

Metaphor

Compares starting ideas to kickstarting an engine.

Templates

Emphasizes that a vast number of free templates are available.

A singular place for all project documentation.

linear.app

Completeness

Promises all documentation needs are met in a "singular place".

Destination

Frames it as the main spot or destination for project docs.

Get started right now with our library of templates.

zapier.com

Templates

Highlights the availability of numerous templates.

Time-saving

Highlights saving time by using templates.

Urgency

Emphasizes immediate engagement.

Simplifying security and compliance at every stage.

vanta.com

Completeness

Highlights full support across all phases.

Simplicity

Directly communicates that the service reduces complexity.

Perform better with data-driven insights.

apollo.io

Cause and effect

Data (cause) makes you perform better (effect).

Insights

Emphasizes improved performance through data analytics.

See work in a whole new way.

trello.com

Innovation

Iimplies a transformative approach to work.

Is your handbook compliant?

mosey.com

Pain point

Hints at the potential risk of non-compliance.

Question

Prompts users to evaluate their current situation.

Collaboration as if you were side-by-side.

teemyco.com

Collaboration

Promotes features for seamless virtual teamwork.

Metaphor

Uses a simile ("as if"), a subtype of metaphor, to compare collaboration to being physically together.

Bring in more data, drive more growth with our integrations.

mailchimp.com

Amplification

Amplifies results by harnessing more data.

Cause and effect

Connects more data (cause) to more growth (effect).

Integrations

Emphasizes integrations for importing data and growth.

You are 1 minute away from your first report.

sociality.io

Quantity

Explicitly mentions "1 minute" as a measurable time frame.

Urgency

Creates pressure to act immediately with "1 minute away."

Get flexible email alerts for the peace-of-mind you need.

nilus.com

Cause and effect

"Email alerts" (cause) lead to "peace of mind" (effect).

Flexibility

Explicitly states "flexible".

Peace of mind

Explicitly states "peace-of-mind".

Chaos-free teamwork.

vimeo.com

Collaboration

Promotes features to simplify teamwork.

Metaphor

Compares disorganized work to chaos.

Pain point

Hints at the frustration of disorganized and chaotic collaboration.

Productivity plus science.

endel.io

Expertise

Highlights a foundation in scientific research.

Your data is safe with us.

equals.com

Peace of mind

Emphasizing safety evokes peace of mind.

Security

Highlights their promise to prioritize the safety.

Perfect for teams and solo users.

superlist.com

Collaboration

Highlights the product's collaboration features.

Flexibility

Implies it works well for groups of varying sizes, indicating scalable flexibility.

High quality

Explicitly describes itself as "perfect".

Target callout

Specifies both teams and individual users.

Made for the modern business owner.

kick.co

Innovation

Uses "modern" to create a strong, forward-thinking appeal.

Target callout

Directly addresses business owners as the intended audience.

Your practice for a better today. Everyday.

breathpod.com

Rhyme

"Today" and "everyday" share a repeated ending, creating a near rhyme (homoioteleuton).

Self-improvement

Positions it as a tool for taking control of one's life and well-being.

Docs you actually want to read.

statamic.com

High quality

Implies the documentation is engaging and well-crafted.

Identity

Clearly establishes the focus on documentation.

Intensifier

Uses "actually" to emphasize a surprising level of quality and appeal.

We power game changers, like you.

sydecar.io

First-person

Uses first-person plural with "We power".

Social proof

Introduces a wall of testimonials to reinforce credibility.

Thinking big

Calling readers "game changers" encourages transformative thinking.

Uncover insights in minutes, like magic.

dovetail.com

Automation

Emphasizes AI features for fast insights.

Fast results

Frames it as near-instant.

Insights

Highlights automatic data analysis.

Metaphor

References "like magic" to compare it with something supernatural.

Designed to work with your favorite tools.

notion.so

Integrations

Highlights compatibility with popular tools.

Build stronger customer relationships and drive repeat business.

squareup.com

Creation

Emphasizes actively building relationships.

Loyalty

"Repeat business" indicates loyal purchasing.

Revenue

Repeat business implies ongoing revenue generation.

Protect your ideas with advanced security.

figma.com

Security

Is used to describe their security measures.

Non-invasive account access.

antimetal.com

Security

Is used to outline their privacy and security approach.