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95% of pages get no traffic from Google. Be in the 5%. Use Surfer.
surferseo.com
Better alternative
Implies it helps move from the struggling 95% to the successful 5%.
Competitive edge
Suggests outperforming most others, implying an edge.
Pain point
Highlights the challenge of ranking on Google.
Quantity
Uses percentage figures (95% and 5%) to convey scale.
Collaborate without barriers.
miro.com
Collaboration
Emphasizes tools for seamless teamwork.
Reach
"Without barriers" signals unrestricted communication and access.
Automate it away.
mosey.com
Automation
Emphasizes eliminating manual work through automation.
Intensifier
Uses "away" to reinforce complete removal.
What will you achieve today?
evernote.com
Question
Sets the tone of the landing page with an aspirational question.
Urgency
Provokes to set and pursue daily goals within a limited timeframe.
Turn campaigns into experiments & ad spend to pipeline
metadata.io
Transformation
Turns efforts into outcomes.
Why startups (big and small) adore Equals.
equals.com
Emotion
"Adore" means a strong, positive emotion.
Social proof
Introduces a website section featuring testimonials.
Target callout
Targets startups of any size.
100% accurate.
zenlytic.com
Exactness
"Accurate" emphasizes precision and correctness.
Quantity
"100%" explicitly states a measurable amount.
Run your entire business from one platform.
kajabi.com
Completeness
Promises a all-in-one solution for running a business.
Start with a template, then make it yours.
ortto.com
Flexibility
Encourages customization to fit individual needs.
Templates
Highlights the availability of ready-to-use templates.
Automate your business life.
kick.co
Automation
Highlights the ability to automate business processes.
Your relationships are unique, your CRM should be too.
stackerhq.com
Flexibility
Suggests the CRM adapts to unique needs.
Normative claim
Uses "should" to prescribe how a CRM ought to be.
Impress every prospect.
pitch.com
High quality
Implies excellence in design and delivery.
Remarkability
Positions the presentation as memorable and impactful.
Over 10 million people bank with Monzo. Join them.
monzo.com
Quantity
Directly references a very large numerical figure.
Social proof
Combines a call to action with built-in social proof.
On-call as it should be.
incident.io
Identity
States it's a solution for handling on-call duties.
Normative claim
Asserts how on-call management ought to be.
Who is PermitFlow for?
permitflow.com
Question
Uses a question to introduce use cases.
One efficient system for all your people.
onfolk.com
Completeness
Promises one unified solution for managing teams.
It's time to tap into your source of truth.
equals.com
Completeness
"Source of truth" refers to a central point consolidating all necessary data.
Insights
Suggets it's a trustworthy foundation for making informed decisions.
Urgency
Urges action at the present moment.
Six Figma Slides features we think you'll love.
figma.com
Emotion
uses an emotional pull by referencing "love".
Quantity
Explicitly references the number "Six".
Make customer service your competitive edge.
zendesk.com
Competitive edge
Explicitly says "competitive edge".
Understand what's working, and why.
ortto.com
Insights
Emphasizes gaining clarity on performance and effectiveness.
Over 10,000 templates, from pitch decks to portfolios.
notion.so
Quantity
Explicitly references "10,000 templates".
Templates
Highlights the extensive variety of templates available.
Money beyond borders.
opendue.com
Reach
"Beyond borders" suggests global accessibility.
Deliver rich conversational experiences.
zendesk.com
High quality
"Rich" suggests premium, engaging, and valuable interactions.
Sharpen your edge.
eve.legal
Competitive edge
"Edge" directly refers to gaining a competitive advantage.
Elevate your brand with memorable experiences.
experiencewelcome.com
Amplification
Suggests lifting your brand to a higher level of impact.
Remarkability
Promises to help create standout moments that elevate your brand.
Start your dream business with Firstbase.
firstbase.io
Emotion
"Dream" is tied to emotional fulfillment.
Thinking big
Uses "dream business" to evoke big aspirations.
Get tailor-made reports you can trust.
equals.com
Exactness
Promises precise and dependable reporting.
Flexibility
Highlights personalized insights tailored to users' needs.
Insights
Highlights reporting capabilities.
Peace of mind
Ensures users can rely on accurate reports.
Ready to take Statamic for a spin?
statamic.com
Idiom
Uses "take for a spin" as a familiar phrase for trying something new.
Question
Engages the reader by prompting them to consider using the product.
Your creativity, unblocked with Figma AI.
figma.com
Automation
Presents their AI as a catalyst for creative breakthroughs.
Cause and effect
Links their AI (cause) to unleashed creativity (effect).
Metaphor
Compares removing mental barriers to unblocking a path.
All-in-one. Ready to go.
kajabi.com
Bicolon
Aligns two short statements, each with a crisp, punchy feel.
Completeness
Explicitly says everything is included.
Stacked benefits
Two benefits: everything in one + immediate readiness.
Create sleek slides faster than ever.
pitch.com
Creation
Highlights the ability to design slides.
Fast results
Emphasizes the speed of slide creation with a hyperbole.
Visual appeal
Uses "sleek" to suggest high-quality, polished design.
See it to believe it.
superfiliate.com
Idiom
"See it to believe it" is a classic idiom.
Social proof
Serves as a headline to showcase customer success stories.
Do remarkable work together.
paymoapp.com
Collaboration
Features the product's collaborative capabilities.
Remarkability
Empowers teams to stand out with exceptional work.
Everything your team needs to stay in sync.
stackerhq.com
Collaboration
Emphasizes team alignment with "stay in sync."
Completeness
Promises an all-encompassing solution.
Top-notch professionals are big fans of Hellotime.
hellotime.io
Expertise
Emphasizes endorsement from seasoned pros.
Social proof
Introduces a section highlighting testimonials.
Monetize at scale.
mixpanel.com
Amplification
Emphasizes maximizing revenue generation.
Revenue
Focuses on generating revenue.
No need to start from scratch.
kajabi.com
Templates
Highlight that users can use existing templates.
Time-saving
Starting with existing assets or templates saves time.
Supercharge your workflow with integrations, APIs, and automations
toggl.com
Amplification
"Supercharge" emphasizes how it boosts workflow efficiency.
Integrations
Highlights integrations to enhance workflows.
Get started with a stunning template.
figma.com
High quality
Implies a very high-quality, visually striking design.
Templates
Explicitly mentions a template functionality.
Visual appeal
Points to visual excellence with the term "stunning".
Draft precise contracts quickly.
spellbook.legal
Exactness
"Precise" highlights accuracy and attention to detail.
Fast results
"Quickly" emphasizes speed in contract drafting.
A beautiful website in the next 10 minutes.
podia.com
Fast results
Strong promise of rapid site creation.
High quality
Guarantees a high-quality (beautiful) outcome.
Visual appeal
"A beautiful website" is explicitly an aesthetic promise.
Footsteps to follow.
payoneer.com
Social proof
Serves as a headline to introduce testimonials.
Setup like a walk in the park.
mosey.com
Metaphor
Compares setup to "a walk in the park" to emphasize ease.
Simplicity
Suggests an effortless and user-friendly setup process.
Save time with AI.
openphone.com
Automation
Presents their AI with a benefit.
Time-saving
Straightforward "save time" statement.
Simplify design handoff.
figma.com
Collaboration
"Handoff" involves multiple parties, which is collaboration.
Simplicity
Positions simplification as the key benefit.
Deliver consistent quality, no matter the ticket load
intryc.com
Exactness
Emphasizes "consistent" as a marker of reliability.
High quality
Explicitly states "quality" as a key value.
Quantity
Refers to "ticket load" to indicate handling volume.
Customize everything with granular control.
flutterflow.io
Exactness
Emphasizes precision with "granular control".
Flexibility
Highlights adaptability with "customize everything".
Your business deserves modern software.
glideapps.com
Deservingness
Suggests your business deserves the best software available.
Normative claim
Makes a prescriptive statement about what businesses should have.
Target callout
Specifies a business context.
Power decisions with data.
screenloop.com
Insights
Highlights decision-making enabled by data.
What makes WHOOP different makes it better.
whoop.com
Better alternative
Straightforwardly says it's "better" than others.
Bicolon
Uses two parallel clauses that mirror each other.
Innovation
Suggests innovation through uniqueness and differentiation.
Repetition
Uses "makes" twice to create rhythm.
Get a head start with free templates.
pitch.com
Competitive edge
Uses "get a head start", implying an edge.
Metaphor
Compares using templates to getting an advantage in a race.
Templates
Explicitly references a template functionality.
Time-saving
Highlihts saving time by skipping creation from scratch.
Build momentum with Cycles.
linear.app
Metaphor
Compares speed and growth to building physical momentum.
Put your reporting on autopilot.
equals.com
Automation
Highlights automation features.
Insights
Highlights automated reporting capabilities.
Simplify your work: Connect Tidio to your tech stack.
tidio.com
Integrations
Promotes linking the platform with existing tools.
Simplicity
Declares communicates that the process will be made easier.
For your eyes only.
height.app
Idiom
Is a classic idiom meaning confidential.
Security
Is used to introduce the privacy measures.
Meditations for any mind, any mood, any goal.
headspace.com
Alliteration
Repeats the "m" starting sound.
Repetition
Repeats "any" to emphasize inclusivity and versatility.
Miro takes a multilayered security approach.
miro.com
Security
Introduces the platform's security strategy.
Understand your sales funnel at a glance.
folk.app
Insights
Highlights their reporting features.
Is your product limited by a legacy financial infrastructure?
formance.com
Pain point
Highlights the issue of outdated financial infrastructure.
Question
Uses a question to engage the reader.
Your users are telling you something. Are you listening?
fullstory.com
Question
Ends with a direct question, prompting reflection.
Total creative control.
podcastle.ai
Flexibility
Emphasizes adaptability in creative editing.
Where competitors' data becomes your advantage.
sociality.io
Competitive edge
Frames competitor insights as a strategic edge.
Destination
Positions the platform as the go-to place.
Put AI to work.
zapier.com
Automation
Is used to highlight AI features.
Metaphor
Personifies AI as a human employee.
Made for modern product teams.
linear.app
Target callout
Specifies modern product teams.
You are 1 minute away from your first report.
sociality.io
Quantity
Explicitly mentions "1 minute" as a measurable time frame.
Urgency
Creates pressure to act immediately with "1 minute away."
Why our customers think we're the best.
omnisend.com
Better alternative
Positions it as a top-tier solution compared to alternatives.
High quality
Suggests superior standards and excellence.
Social proof
Introduces a website section of customer testimonials.
Automate business tasks, and save hundreds of hours.
retool.com
Automation
Highlights task automation with a clear benefit.
Cause and effect
Links automation (cause) to time savings (effect).
Time-saving
Includes a direct time-saving claim.
Sized to fit, powered to perform.
quilt.com
Bicolon
Uses two parallel clauses for contrast and rhythm.
Capability
Highlights performance with "powered to perform".
Absurdly fast.
zenlytic.com
Fast results
"Fast" directly emphasizes quick performance.
Intensifier
"Absurdly" amplifies the speed claim.
Supporting your end-to-end design workflows.
figma.com
Completeness
Implies full coverage of design requirements.
Let AI and ML do the heavy lifting.
unbounce.com
Automation
Focuses on automating complex tasks.
Insights
Is used to highlight tools for automating user insights.
Metaphor
Compares difficult tasks to physically lifting heavy objects.
Multiplayer plus one.
height.app
Automation
Uses "multiplayer" for team collaboration and "plus one" for the AI agent.
Collaboration
Highlights AI-augmented teamwork.
Wordplay
Plays on the idea of "multiplayer" (collaborative) plus a "plus one" (like an AI agent).
Get more done, better.
mural.co
Amplification
Is about ramping up productivity beyond the usual.
World-class security features for unmatched protection.
framer.com
Better alternative
"Unmatched" protection asserts it's safer than any competing solution.
High quality
"World-class" and "unmatched" are superlatives indicating top-tier quality.
Security
Is used to convey the platform's focus on security.
Web application monitoring for today's developer.
highlight.io
Target callout
Speaks directly to developers.
Design better sites with AI.
framer.com
Automation
Presents their AI as a driver for superior site design.
Cause and effect
Using their AI (cause) results in better site design (effect).
Creation
Explicitly mentions creating and designing websites.
All your favorite apps working together.
kit.com
Integrations
Focuses on integrating multiple apps in one place.
Instant clips of the best moments.
experiencewelcome.com
Fast results
"Instant" means immediate output.
The web builder for stunning sites.
framer.com
Creation
Focuses on creating websites.
High quality
Signals impressively high-quality web design.
Identity
Declares itself as a website builder.
Remarkability
Highlights creating websites that make you stand out.
Visual appeal
Emphasizes the visual beauty of the sites created.
Everything you need to run meetings, but better.
feta.io
Better alternative
Implies competitors offer an inferior solution.
Completeness
Promises a comprehensive set of features.
Wow investors with every slide
metadeck.co
Emotion
"Wow" is an exclamation of positive surprise.
High quality
Implies that the slides are impressive and professionally designed.
Remarkability
Suggests that the slides stand out and leave a lasting impression.
Build software together
replit.com
Collaboration
Features the product's collaborative development environment.
Creation
"Build software" is about creation.
Protect your ideas with advanced security.
figma.com
Security
Is used to describe their security measures.
Join the millions who use Headspace every day.
headspace.com
Quantity
"Millions" is a direct numeric reference.
Social proof
Serves as a call to action leveraging social proof.
Seamlessly integrated with your EHR, CRM, and PMS.
hellopatient.com
Integrations
Emphasizes compatibility with EHR, CRM, and PMS systems.
Simplicity
Uses 'seamlessly' to suggest effortless integration.
Perfectly synced, every time.
routable.com
Exactness
Promises flawless consistency.
High quality
Directly implies a commitment to the highest standard.
Integrations
Suggests integration through synchronization.
Connect your entire ecommerce tech stack.
gorgias.com
Integrations
Stresses integrating tools for a unified ecommerce workflow.
Start with a template. Build anything.
notion.so
Creation
"Build anything" is a direct invitation to create.
Templates
Explicitly mentions a template functionality.
Perform better with data-driven insights.
apollo.io
Cause and effect
Data (cause) makes you perform better (effect).
Insights
Emphasizes improved performance through data analytics.
Stop forecasting on gut feel.
sendtrumpet.com
Better alternative
Urges abandoning guesswork for a more accurate alternative.
Colloquialism
Uses "gut feel" as a casual way to describe intuition-based decisions.
Exactness
Rejects guesswork in favor of accurate forecasting.
Insights
Encourages the use of data-driven insights.
Metaphor
Refers to "gut feel" as a physical sensation guiding decisions.
Pain point
Addresses the unreliability (and stress) of guess-based forecasting.
A better way to revenue.
gong.io
Better alternative
"Better way" suggests superiority over existing methods.
Revenue
Directly refers to generating revenue.
See what all the hype is about.
contra.com
Social proof
Introduces a section of testimonials.
Make your money move.
charterlabs.io
Alliteration
Repeats the "m" starting sound.
Metaphor
Personifies money as capable of movement, suggesting activating its potential.
See who's hiring with Greenhouse.
greenhouse.com
Social proof
Introduces companies using their product.
80% of your writing done in 10% of the time.
coda.io
Automation
Refers to AI automating the writing process.
Quantity
Uses percentages to highlight numerical values.
Time-saving
Emphasizes reduced time ("10% of the time").
Unleash interview magic with AI.
screenloop.com
Automation
Highlights AI-powered interview tools.
Capability
"Magic" suggests advanced features and exceptional outcomes.
Metaphor
Treats magic as a force waiting to be set free.
Achieve perfect harmony between tasks and notes.
ohyeah.so
Exactness
"Perfect harmony" suggests there's no flaw.
Integrations
Implies uniting tasks and notes via integrations.
Everything you need to run your business, right out of the box.
podia.com
Completeness
Promises a single platform for all business operations.
Idiom
Uses the idiom "right out of the box" to suggest immediate usability.
Measure success with precision.
mixpanel.com
Exactness
"Precision" explicitly conveys accuracy and correctness.
Insights
Measuring success is effectively analyzing data.
Industry-first tech built to protect.
monzo.com
Innovation
"Industry-first tech" conveys a new, innovative solution.
Security
Introduces the strategies Monzo uses to ensure protection.
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