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Your time, your rules, your life.
app.kyugo.app
Deservingness
Positions the user as being in control and deserving of autonomy.
Repetition
Repeats "Your" to emphasize personal ownership and empowerment.
Tricolon
Uses three phrases to create a rhythmic and memorable structure.
Align people and priorities.
lucidchart.com
Collaboration
Highlights tools for collaborative alignment.
Start building websites people remember.
osmo.supply
Creation
Encourages building websites.
High quality
Implies exceptional quality that make websites memorable.
Remarkability
Promises websites that stand out and are memorable.
Visual appeal
Suggests a strong design impact.
Data-driven decision making.
blendedtech.com
Alliteration
Repeats the initial 'D' sound.
Insights
Highlights the use of data to inform decisions.
Everything you need to take the risk out of every release.
launchdarkly.com
Completeness
Suggests a complete solution for risk-free software deployment.
Pain point
Hints at the anxiety of risky software deployments.
Peace of mind
Focuses on removing the stress of launching new features.
Get faster releases without sacrificing quality.
lyonquality.com
Fast results
Highlights speed with "faster releases".
Pain point
Hints at the frustration of balancing speed and quality.
Contactless payments? Sure. Spending limits? Check. Card freezing? Also check.
jeton.com
Completeness
Lists multiple essential features, covering key payment needs.
Question
Uses a series of rhetorical questions to engage the reader.
Tricolon
Structures the message in three parallel statements.
From raw to ready. Without the cost or complexity.
equals.com
Bicolon
Positions two parallel segments of similar weight.
Cost-saving
Suggests the product eliminates unnecessary expenses.
Pain point
Points to the pain of high expense or complexity in a process.
Simplicity
Implies simplicity by removing both cost and complexity.
Transformation
Turns raw data into actionable results.
The reporting engine for go-to-market teams.
attio.com
Identity
Labels itself as a reporting/analytics platform serving GTM teams.
Insights
Provides "reporting" tools tailored to generate data insights.
Metaphor
Suggests the tool operates like a mechanical engine powering movement.
Target callout
Designed specifically for go-to-market teams.
Millions of users trust us with their email marketing. You can too.
mailchimp.com
Quantity
Uses "millions of users", clearly emphasizing a huge number.
Social proof
Combines a call to action with social proof.
We give you mobile phone numbers and B2B emails of people you want to do business with.
cognism.com
First-person
"We" is a first-person plural pronoun.
Reach
You're literally getting more ways to reach people.
Stop settling for the status quo.
equals.com
Better alternative
Implies mainstream solutions aren't good enough, positioning itself as a clear upgrade.
Deservingness
Encourages individuals to seek what they deserve.
Innovation
Suggests a forward-thinking alternative to traditional methods.
Normative claim
Makes a prescriptive statement about what users should do.
Pain point
Frames the status quo as a limitation, mediocrity or stagnation.
Thinking big
Urges you to aim above the ordinary.
Looking for a Shopify feature? Chances are, we've already built it.
gotroadmap.com
Completeness
Suggests extensive feature coverage.
Question
Engages the reader with a direct question.
Marketeers build on Mailcoach.
mailcoach.app
Target callout
Specifies marketeers as the primary audience.
Never worry about quarterly taxes again.
lettuce.co
Better alternative
Implies other solutions cause stress or worry.
Emotion
Explicitly mentions "worry".
Pain point
Addresses the stress of handling quarterly taxes.
Peace of mind
Suggests eliminating tax-related worries.
Protect your winery's long-term success.
blendedtech.com
Pain point
Implies the risks wineries face without proper protection.
Peace of mind
Assures wineries that their future is secure.
Target callout
Directly targets winery businesses.
10X the value of your events and scale your content.
experiencewelcome.com
Amplification
"10X" is a classic "massive scaling/maximizing" phrase.
Stacked benefits
Two benefits: 10X the value + scale content.
Fully flexible. Super scalable.
equals.com
Alliteration
Repeats the "f" and "s" starting sounds.
Capability
Directly presents scalability as a significant strength.
Flexibility
Positions flexibility as a defining attribute.
Intensifier
"Fully" and "super" elevate the qualities.
Stacked benefits
Two benefits: flexible + scalable.
Report and resolve bugs 10x faster.
marker.io
Fast results
"10x faster". is a speed multiplier.
Quantity
Uses "10x" to quantify the speed improvement.
The flexible way to add memberships to Webflow.
memberstack.com
Flexibility
Explicitly states "flexible" to highlight adaptability.
Restaurant websites built for sales first, style second.
owner.com
Identity
States it's a website builder for websites
Revenue
Prioritizes sales as the primary goal.
Target callout
Addresses restaurant owners.
Billing without the pain.
payoneer.com
Identity
Suggests it's a billing software.
Pain point
Addresses the headache of cumbersome billing processes.
Peace of mind
Removing "pain" from a typically painful process reassures the user.
Blazingly fast, amazingly flexible.
attio.com
Fast results
Spotlights speed as a defining characteristic.
Flexibility
Positions flexibility as a standout feature.
Intensifier
"Blazingly" and "amazingly" intensify the qualities.
Stacked benefits
Two benefits: speed + flexibility.
Shipping great products is hard. Scaling infrastructure is easy.
railway.app
Amplification
Implicitly encourages you to scale your infrastructure.
Bicolon
Balances two statements with similar lengths and rhythm.
Pain point
Addresses the pain of launching quality products.
Problem-solution
Product development is tough (problem); this service simplifies scaling (solution).
Simplicity
Explicitly declares scaling as simple.
Go from idea to prod fast-without being an AI expert.
retool.com
Fast results
"Fast" is explicitly mentioned.
Simplicity
Declares simplicity by negating the requirement for expertise.
Transformation
Turns creativity into operational products.
Identity is not one-size-fits-all.
auth0.com
Better alternative
Positions it as a more flexible solution than rigid competitors.
Flexibility
Emphasizes the importance of adaptable identity management.
Idiom
Uses the familiar expression 'one-size-fits-all'.
Pain point
Highlights the limitations of standardized identity solutions.
Let AI sweat the details.
figma.com
Automation
Highlights AI's ability to handle work automatically.
Metaphor
Uses "sweat the details" to personify AI that does the hard work for you.
Pain point
Addresses the challenge of managing intricate details manually.
Find anything. Protect everything.
dash.dropbox.com
Bicolon
Aligns two sentences with parallel format.
Rhyme
"Anything" and "everything" share the "-thing" ending, which is a homoioteleuton (near rhyme).
Security
Highlights safeguarding assets.
Money-making marketing, powered by customer data.
owner.com
Alliteration
Repeats the "m" starting sound.
Identity
Says it's a marketing platform leveraging customer data.
Insights
Highlights "customer data" to optimize marketing strategies.
Revenue
Talks direcly about generating revenue.
Quotas can't flex but your reporting should.
equals.com
Flexibility
Suggests the tool adjusts to changing needs unlike fixed quotas.
Insights
Focuses on adaptable reporting capabilities.
Normative claim
Uses "should" to assert an ideal state.
Pain point
Addresses the rigidity of sales reporting that fails to adapt.
Create the most realistic speech with our AI audio platform.
elevenlabs.io
Better alternative
Positions it as superior to other AI speech solutions.
Creation
Encourages users to create realistic speech.
Exactness
"Most realistic speech" stresses high fidelity and accuracy.
High quality
Signals a best-in-class or highest-quality result.
The companion app for every book.
oku.club
Completeness
Promises compatibility with every book.
Identity
Clearly defines the product as a companion app for books.
Target callout
Directly speaks to book readers.
Make decisions like the world's leading companies.
maze.co
Insights
Promotes data-driven decision-making.
Metaphor
Compares decision-making with a simile ("like"), a subtype of metaphro.
Social proof
Introduces a showcase of prominent brand logos.
Summarize anything, forget nothing.
getrecall.ai
Bicolon
Forms two concise statements in a matching format.
Pain point
Addresses the challenge of information overload.
Problem-solution
Too much info causes forgetting (problem); auto-summaries retain details (solution).
Rhyme
"Anything" and "nothing" both end in "-thing", a homoioteleuton (near rhyme).
Stacked benefits
Benefit 1: Summarize anything. Benefit 2: Never forget.
Building products is hard. Figma makes it easier.
figma.com
Bicolon
Balances two sentences with parallel length and flow.
Pain point
Calls out the pain of product-design difficulty.
Problem-solution
Product design is complex (problem) and Figma simplifies the entire process (solution).
Simplicity
Highlights ease by directly addressing the challenge.
Webinar software for the modern marketer.
experiencewelcome.com
Identity
Calls itself webinar software.
Target callout
Specifies the modern marketer.
Remove the guess work from sales.
glyphic.ai
Exactness
Promises replacing uncertainty with accurate, data-based insights.
Insights
Highlights the use of data-driven insights to close more deals.
Pain point
Calls out the uncertainty of guess-based selling.
Target callout
Speaks to professionals involved in sales functions.
Give your documents extra earning power.
pandadoc.com
Metaphor
Treats documents as if they can have "earning power", like an asset.
Revenue
Highlights the documents' potential to generate income.
The next gen of CRM.
attio.com
Identity
Declares it's a CRM tool.
Innovation
Implies a leap forward with the "next gen" phrasing.
The best way to build internal software.
retool.com
Better alternative
Announces it's "the best", framing other approaches as inferior.
High quality
Implies superior features, performance, and standards.
Identity
Declares itself as a platform for creating internal company tools.
From operational chaos to AI-powered precision.
process.st
Automation
Highlights AI-driven workflows.
Better alternative
Contrasts a chaotic status quo with a clearly upgraded, more accurate alternative.
Exactness
Explicitly mentions "precision".
Metaphor
Compares disorganized operations to chaos and improved function to precision.
Pain point
Calls out the frustration of chaotic operations.
Problem-solution
Disorganized operations hurt efficiency (problem) and AI enhances accuracy (solution).
Transformation
Turns disorganization into accuracy.
Meditation that meets you where you are.
meditatehappier.com
Identity
Suggests it's a meditation tool.
Metaphor
Frames meditation as adaptable, like meeting you in your current situation.
Steal customizable templates from the best facilitators.
butter.us
Expertise
Suggests access to expertise.
Flexibility
Uses "customizable" to indicate flexibility.
High quality
"From the best" implies high-quality templates.
Templates
Explicitly references customizable templates.
Create lifetime customers, one checkout at a time.
bolt.com
Creation
Focuses on creating long-term customer relationships.
Loyalty
"Lifetime" references creating long-term relationship with buyers.
Revenue
Mentions checkouts, signaling transactions and revenue.
The happier workspace.
notion.so
Identity
Implies it's a collaboration environment.
Write in Japanese, Javascript, and your corporate jargon.
notion.so
Alliteration
Repeats the "j" starting sound.
Flexibility
Demonstrates adaptability to different "languages" or contexts.
VAT payment solution with no fees.
payoneer.com
Cost-saving
"No fees" means zero cost.
Identity
Says it's a solution for handling Value Added Tax.
Pain point
Addresses the annoyance of VAT-related charges.
Catch out-of-policy spend humans can't.
ramp.com
Automation
Highlights AI-driven expense monitoring.
Exactness
Contrasts AI's precision against human limitations.
Your favorite crypto wallet.
family.co
Emotion
"Favorite" connotes a positive sentiment/emotion.
Identity
States it's a crypto wallet.
Image quality you've never seen on a webcam before.
opalcamera.com
Better alternative
Promises a level of quality better than any typical webcam solution.
High quality
Claims a webcam quality beyond all precedent.
Innovation
Suggests an unprecedented level of innovation.
Remarkability
Implies you'll stand out with exceptional image quality.
Designing beauty with meaning.
pong.design
Remarkability
Implies standing out through designs that blend beauty and purpose.
Visual appeal
Literally mentions "beauty", emphasizing aesthetics in design.
A complete picture of sales. Past, present, and future.
equals.com
Completeness
Promises a full view of sales data.
Identity
Positions itself as analytics for sales.
Insights
Highlights full-spectrum analytics across time.
Metaphor
Compares full understanding to seeing a complete picture.
Tricolon
Creates a balanced flow by breaking down sales into three time periods.
A better daily planner.
ellieplanner.com
Better alternative
Calls itself "better", explicitly elevating it above typical planners.
Identity
Straight up calls itself a daily planner.
UK Payroll, automated to save time.
onfolk.com
Automation
Emphasizes automation to save time.
Identity
Labels itself as payroll platform tailored to UK regulations.
Time-saving
Explicitly uses "save time".
Think bigger. Build faster.
figma.com
Amplification
Urges you to "think bigger" (beyond typical improvement) and push boundaries.
Bicolon
Uses two sentences that mirror each other's brevity.
Fast results
Positions speed as a key advantage.
Rhyme
"Bigger" and "faster" both end in "-er", creating a near rhyme (homoioteleuton).
Thinking big
It's a direct invitation to go big—quickly.
Voice memos that move ideas forward.
async.com
Identity
Identifies as a voice memo product.
Metaphor
Treats abstract progress as if it involves physical movement.
Get a running start with templates.
figma.com
Idiom
Uses a common metaphor to imply an initial boost.
Metaphor
Compares an initial advantage to beginning a race at speed.
Templates
Explicitly mentions templates.
Music powered by science.
brain.fm
Expertise
Builds trust by associating the product with scientific rigor.
Identity
Defines the product: "We deliver music that's scientifically based".
Innovation
Evokes a sense of cutting-edge sophistication.
Stop paying too much for prescriptions.
goodrx.com
Cost-saving
Highlights reducing prescription costs.
Normative claim
Uses "stop" to make a prescriptive statement.
Pain point
Addresses frustration with high prescription costs.
The power of engagement, the simplicity of slides.
butter.us
Bicolon
Builds two parallel noun phrases for a two-part structure.
Capability
Explicitly references the power of engagement.
Simplicity
Positions creating slides as a symbol of simplicity.
Build faster to go further.
attio.com
Amplification
Promotes achieving more by increasing speed.
Cause and effect
Says speed (cause) leads to progress (effect).
Fast results
Positions speed as enabling long-term growth.
Thinking big
It calls you to aim beyond standard achievements.
Get the full story about every lead.
folk.app
Insights
Highlights comprehensive lead information.
Metaphor
Uses "full story" to compare data insights to a narrative.
Better design. Less time.
picsart.com
Amplification
Better design means more value.
Better alternative
Suggests it delivers superior outcomes faster than competitors.
Bicolon
Uses two concise statements with matching rhythm.
Pain point
Hints at the time demands of high-quality design.
Stacked benefits
Two benefits: better design + time savings.
Time-saving
"Less time" is a direct statement of time-saving.
Just click, quote, and close with PandaDoc.
pandadoc.com
Fast results
Emphasizes a quick, simple process.
Revenue
The term "close" is standard sales language for finalizing a deal.
Simplicity
Highlights user-friendliness by focusing on quick, simple actions.
Tricolon
Creates balance by listing three quick actions.
Eliminate busywork from your business with Glide AI.
glideapps.com
Automation
Highlights their AI as a solution for automating tedious tasks.
Pain point
Addresses the drag of repetitive tasks that sap time and energy.
Time-saving
Removes repetitive tasks to free up hours.
Third-party delivery, no third-party commissions.
owner.com
Cost-saving
"No commissions" directly cuts expenses to external partners.
Pain point
Mentions the pain of paying extra fees to outside delivery services.
Problem-solution
Outsourced delivery adds fees (problem); this cuts commissions (solution).
Repetition
Repeats "third-party" to create a parallel structure.
Absurdly simple to setup.
folk.app
Intensifier
Uses "Absurdly" to exaggerate how simple it is.
Simplicity
Highlights ease of setup.
Turn campaigns into experiments & ad spend to pipeline
metadata.io
Transformation
Turns efforts into outcomes.
Understand what's working, and why.
ortto.com
Insights
Emphasizes gaining clarity on performance and effectiveness.
A beautiful website in the next 10 minutes.
podia.com
Fast results
Strong promise of rapid site creation.
High quality
Guarantees a high-quality (beautiful) outcome.
Visual appeal
"A beautiful website" is explicitly an aesthetic promise.
Their businesses found a home with Podia. So can yours.
podia.com
Destination
Positions the platform as the ideal place for businesses to thrive.
Metaphor
Highlights a home as a symbol of foundation and belonging.
Social proof
Introduces a section showcasing successful businesses that use the product.
Speed without compromise.
mercury.com
Fast results
Positions speed as a core benefit.
High quality
"Without compromise" indicates you won't lose quality
Automate your workflow.
openphone.com
Automation
Promotes workflow automations.
All the power tools at your fingertips.
mode.com
Capability
Explicitely says "power tools", implying advanced features.
Completeness
Implies no essential tools are missing.
Metaphor
Frames the tools as easily accessible, like tangible power tools.
One efficient system for all your people.
onfolk.com
Completeness
Promises one unified solution for managing teams.
Everything you need for smooth banking.
mercury.com
Completeness
Promises all tools required for seamless banking.
Happier adapts with life's ebbs and flows.
meditatehappier.com
Flexibility
Highlights the product's flexibility through a metaphor.
Metaphor
Compares life changes to ocean tides.
Pain point
Uses a metaphor to illustrate life's ups and downs.
A dose of inspiration, whenever you need it.
masterclass.com
Metaphor
Compares inspiration to a dose of medicine.
Bring in more data, drive more growth with our integrations.
mailchimp.com
Amplification
Amplifies results by harnessing more data.
Cause and effect
Connects more data (cause) to more growth (effect).
Integrations
Emphasizes integrations for importing data and growth.
Answer the most complex data questions.
mode.com
Insights
Highlights advanced analytics features.
Move anything with the push of a button.
lugg.com
Metaphor
Suggests moving is as easy as pressing a button to activate a machine.
Simplicity
Uses the button metaphor to highlight simplicity.
Footsteps to follow.
payoneer.com
Social proof
Serves as a headline to introduce testimonials.
Save time with AI.
openphone.com
Automation
Presents their AI with a benefit.
Time-saving
Straightforward "save time" statement.
Turn retention into loyalty.
mixpanel.com
Loyalty
Explicitly mentions "loyalty" as the desired outcome.
Transformation
Turns basic retention to deeper loyalty.
We fit right into your ecosystem of choice.
miro.com
First-person
"We" is a first-person plural pronoun.
Integrations
Promises compatibility with customers' existing ecosystem (toolset/workflows)
PandaDoc is synonymous with simplicity.
pandadoc.com
Simplicity
Positions the brand as the definitive example of simplicity.
Start with a template. Build anything.
notion.so
Creation
"Build anything" is a direct invitation to create.
Templates
Explicitly mentions a template functionality.
Build your business on collaboration.
lucid.co
Collaboration
Highlights collaboration as a foundational feature.
Creation
Emphasizes creating and developing a business.
Answer more complex questions, easily.
ortto.com
Insights
Focuses on extracting insights from complex data.
Simplicity
Highlights ease of use despite handling complexity.
Deliver polished slides every time.
pitch.com
Exactness
Suggests consistent, high-quality results.
Visual appeal
Uses "polished" to emphasize a professional look.
Trusted by some of the top entrepreneurs, athletes, artists, and creators in the world.
magicmind.com
Social proof
Introduces a section of testimonials.
Efficient event booking, from sourcing to payment.
planned.com
Completeness
Highlights the full spectrum of event booking.
Identity
Positions itself as a tool for event management.
Familiar, flexible, affordable.
equals.com
Cost-saving
Suggests cost-saving through affordability
Flexibility
Positions flexibility as a core product feature.
Simplicity
Implies ease of use through familiarity.
Stacked benefits
Three separate benefits.
Tricolon
Presents the qualities in a triadic structure.
Design systems that scale.
figma.com
Creation
Indirectly invites users to create design systems.
Flexibility
"That scale" implies adaptability to growth.
Everything you need to run meetings, but better.
feta.io
Better alternative
Implies competitors offer an inferior solution.
Completeness
Promises a comprehensive set of features.
Get tailor-made reports you can trust.
equals.com
Exactness
Promises precise and dependable reporting.
Flexibility
Highlights personalized insights tailored to users' needs.
Insights
Highlights reporting capabilities.
Peace of mind
Ensures users can rely on accurate reports.
Speed up decisions with real-time data.
mixpanel.com
Amplification
"Speed up" emphasizes maximizing speed and efficiency.
Fast results
"Speed up" and "real-time" together stress immediate outcomes.
Insights
"Real-time data" highlights analytics and live insights.
It's time to tap into your source of truth.
equals.com
Completeness
"Source of truth" refers to a central point consolidating all necessary data.
Insights
Suggets it's a trustworthy foundation for making informed decisions.
Urgency
Urges action at the present moment.
Make your work leap forward with AI.
miro.com
Amplification
"Leap forward" = jump to a higher level of impact.
Automation
Focuses on the platform's AI features.
Fast results
"Leap forward" suggests a jump in speed/performance.
Get started with a stunning template.
figma.com
High quality
Implies a very high-quality, visually striking design.
Templates
Explicitly mentions a template functionality.
Visual appeal
Points to visual excellence with the term "stunning".
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