High-performing forms that self-optimize.

klaviyo.com

Automation

Highlights AI-driven automation for optimizing form performance.

Capability

Emphasizes superior performance and efficiency.

Create a winning recruiting culture at enterprise scale.

modernloop.com

Capability

Suggests support for large-scale recruiting growth.

Creation

Focuses on creating a recruiting culture.

All your favorite apps working together.

kit.com

Integrations

Focuses on integrating multiple apps in one place.

Keep customer data safe.

mixpanel.com

Peace of mind

"Keeping data safe" offers relief from worry.

Security

Is used to introduce Mixpanel's data protection measures.

Happier adapts with life's ebbs and flows.

meditatehappier.com

Flexibility

Highlights the product's flexibility through a metaphor.

Metaphor

Compares life changes to ocean tides.

Pain point

Uses a metaphor to illustrate life's ups and downs.

Your creativity, unblocked with Figma AI.

figma.com

Automation

Presents their AI as a catalyst for creative breakthroughs.

Cause and effect

Links their AI (cause) to unleashed creativity (effect).

Metaphor

Compares removing mental barriers to unblocking a path.

Miro takes a multilayered security approach.

miro.com

Security

Introduces the platform's security strategy.

Seamlessly integrated with your EHR, CRM, and PMS.

hellopatient.com

Integrations

Emphasizes compatibility with EHR, CRM, and PMS systems.

Simplicity

Uses 'seamlessly' to suggest effortless integration.

Amplify your customer data with AI.

mparticle.com

Amplification

Uses "amplify" outright—boosting data's impact via AI.

Automation

Highlights their AI for improving analysis.

Insights

Focuses on deriving insights from customer data.

Your users are telling you something. Are you listening?

fullstory.com

Question

Ends with a direct question, prompting reflection.

Sharpen your edge.

eve.legal

Competitive edge

"Edge" directly refers to gaining a competitive advantage.

Design better sites with AI.

framer.com

Automation

Presents their AI as a driver for superior site design.

Cause and effect

Using their AI (cause) results in better site design (effect).

Creation

Explicitly mentions creating and designing websites.

Is your product limited by a legacy financial infrastructure?

formance.com

Pain point

Highlights the issue of outdated financial infrastructure.

Question

Uses a question to engage the reader.

All the functionality you need, without the price tag.

junip.co

Completeness

Promises a full set of features.

Cost-saving

Emphasizes affordability with "without the price tag."

Metaphor

Frames cost as a tangible, removable price tag.

Turn campaigns into experiments & ad spend to pipeline

metadata.io

Transformation

Turns efforts into outcomes.

Invest like an expert, even without the expertise.

fey.com

Amplification

Promises to elevate users' investing abilities to an expert level.

Metaphor

Compares capabilities with "like an expert" (simile), a subtype of metaphor.

Simplicity

Highlights easy by eliminating the need for expertise.

Where you pay less, and get so much more.

remofirst.com

Amplification

Highlights increased value with "so much more".

Bicolon

Uses two clauses with same weight.

Cost-saving

Emphasizes lower costs with "pay less".

Trusted by the best teams.

framer.com

Social proof

Introduces a showcase of customer-created content.

Solutions that scale with your business.

retool.com

Flexibility

Suggests it can adapt to changing size, needs, and complexity.

Your payments powerhouse.

useorigin.com

Alliteration

Repeats the "p" starting sound.

Capability

Explicitly describes the product as powerful.

Identity

Declares itself as a service for managing finances.

Metaphor

Compares the solution to a "powerhouse", a strong and energetic source.

Deliver stellar products users crave.

mixpanel.com

Emotion

"Crave" directly expresses a strong emotional desire.

High quality

"Stellar" implies exceptional quality and excellence.

Monetize at scale.

mixpanel.com

Amplification

Emphasizes maximizing revenue generation.

Revenue

Focuses on generating revenue.

Pick a stunning template and make it yours.

podia.com

High quality

Signals very high-quality design templates.

Templates

Explicitly mentions a template functionality.

Visual appeal

"Stunning template" is all about visual wow-factor.

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

Enterprise-grade security and support comes standard.

joinarc.com

Alliteration

Repeats the "s" starting sound.

Security

Introduces the built-in privacy and security measures.

Made for modern product teams.

linear.app

Target callout

Specifies modern product teams.

Create presentations like a pro.

figma.com

Creation

Explicitly mentions creating presentations.

High quality

Suggests top-tier, professional outcomes.

Metaphor

Compares skills with a simile ("like"), a subtype of metaphor.

Simplicity

Implies simplicity by making professional results achievable.

Manage projects end-to-end.

linear.app

Completeness

Covers the entire project lifecycle.

Speed up decisions with real-time data.

mixpanel.com

Amplification

"Speed up" emphasizes maximizing speed and efficiency.

Fast results

"Speed up" and "real-time" together stress immediate outcomes.

Insights

"Real-time data" highlights analytics and live insights.

Your data is safe with us.

equals.com

Peace of mind

Emphasizing safety evokes peace of mind.

Security

Highlights their promise to prioritize the safety.

Customize Notion with dozens of integrations.

notion.so

Flexibility

The word "customize" signals flexibility.

Integrations

Mentions adding integrations to enhance Notion.

Connect your entire ecommerce tech stack.

gorgias.com

Integrations

Stresses integrating tools for a unified ecommerce workflow.

Build software together

replit.com

Collaboration

Features the product's collaborative development environment.

Creation

"Build software" is about creation.

Your peace of mind? Always top of mind

usecache.com

Bicolon

Uses two parallel phrases for rhythmic emphasis.

Peace of mind

Explicitly mentions "peace of mind".

Question

Uses a rhetorical question to engage the reader.

Repetition

Repeats "of mind" to reinforce the idea of care.

Relentless protection. Restful ease.

family.co

Peace of mind

Promises you can relax because of robust protection.

Security

Is used to emphasize constant protection.

Stacked benefits

Two benefits: protection + peace/ease.

Let AI power up your investment game.

useorigin.com

Automation

Focuses on their AI-powered assistant.

Metaphor

Frames investment growth as powering up in a game.

Multiplayer plus one.

height.app

Automation

Uses "multiplayer" for team collaboration and "plus one" for the AI agent.

Collaboration

Highlights AI-augmented teamwork.

Wordplay

Plays on the idea of "multiplayer" (collaborative) plus a "plus one" (like an AI agent).

What if you could work smarter & faster?

joinvalley.co

Fast results

Emphasizes speed with "faster."

Question

Explicitly framed as a question.

Deliver consistent quality, no matter the ticket load

intryc.com

Exactness

Emphasizes "consistent" as a marker of reliability.

High quality

Explicitly states "quality" as a key value.

Quantity

Refers to "ticket load" to indicate handling volume.

Simplify design handoff.

figma.com

Collaboration

"Handoff" involves multiple parties, which is collaboration.

Simplicity

Positions simplification as the key benefit.

Start with a template, then make it yours.

ortto.com

Flexibility

Encourages customization to fit individual needs.

Templates

Highlights the availability of ready-to-use templates.

The web builder for stunning sites.

framer.com

Creation

Focuses on creating websites.

High quality

Signals impressively high-quality web design.

Identity

Declares itself as a website builder.

Remarkability

Highlights creating websites that make you stand out.

Visual appeal

Emphasizes the visual beauty of the sites created.

Looking to optimise your budget? Juno can help you save thousands.

withjuno.com

Cost-saving

Highlights financial savings.

Quantity

Uses "thousands" to indicate a large amount.

Question

Uses a question to engage the reader.

Simplifying security and compliance at every stage.

vanta.com

Completeness

Highlights full support across all phases.

Simplicity

Directly communicates that the service reduces complexity.

The right article at the right time.

helpscout.com

Exactness

Emphasizes delivering precise information when it's needed.

Repetition

Repeats "right" to reinforce accuracy and timeliness.

Access proven templates and examples.

whimsical.com

Expertise

Implies expertise with "proven" examples.

Templates

Explicitly mentions "templates" as a core feature.

Over 10 million people bank with Monzo. Join them.

monzo.com

Quantity

Directly references a very large numerical figure.

Social proof

Combines a call to action with built-in social proof.

We connect researchers and participants.

userinterviews.com

First-person

Uses "We" as first-person plural.

Reach

Connecting groups broadens the user's reach of who they can work with.

Supercharge your workflow with integrations, APIs, and automations

toggl.com

Amplification

"Supercharge" emphasizes how it boosts workflow efficiency.

Integrations

Highlights integrations to enhance workflows.

Understand what's working, and why.

ortto.com

Insights

Emphasizes gaining clarity on performance and effectiveness.

Perfect for teams and solo users.

superlist.com

Collaboration

Highlights the product's collaboration features.

Flexibility

Implies it works well for groups of varying sizes, indicating scalable flexibility.

High quality

Explicitly describes itself as "perfect".

Target callout

Specifies both teams and individual users.

Web application monitoring for today's developer.

highlight.io

Target callout

Speaks directly to developers.

All the power you need, built-in.

framer.com

Capability

Explicitly promises built-in, advanced functionality.

Completeness

Highlights totality through the phrase "all the power".

Like a choreographer for your marketing data.

funnel.io

Metaphor

Compares organizing data to choreographing a performance.

The perfect fit, always.

hears.com

Exactness

Suggests precision in achieving the right fit.

Flexibility

Implies adaptability to different users or needs.

Intensifier

Uses "always" to emphasize reliability and consistency.

Everything your team needs to stay in sync.

stackerhq.com

Collaboration

Emphasizes team alignment with "stay in sync."

Completeness

Promises an all-encompassing solution.

Linear is a purpose-built tool for planning and building products.

linear.app

Identity

States it's a tailored solution for product development.

Build momentum with Cycles.

linear.app

Metaphor

Compares speed and growth to building physical momentum.

Seamless integrations & smart automations.

experiencewelcome.com

Alliteration

Repeats the "s" starting sound.

Automation

Promotes intelligent automation.

Integrations

Directly calls out "seamless integrations" as a feature.

Rhyme

"Integrations" and "automations" both end in "-ations", creating a near rhyme (homoioteleuton).

Run your entire business from one platform.

kajabi.com

Completeness

Promises a all-in-one solution for running a business.

Designed for multi-channel consumer brands.

mparticle.com

Reach

"Multi-channel" typically means broad coverage.

Target callout

Targets consumer brands with multi-channel strategies.

Customers ask, AI answers.

helpscout.com

Automation

Highlights automated, AI-powered responses.

Bicolon

Uses two parallel phrases for a balanced structure.

Everything you need to run meetings, but better.

feta.io

Better alternative

Implies competitors offer an inferior solution.

Completeness

Promises a comprehensive set of features.

Get the full picture on performance.

grin.co

Insights

Promotes comprehensive analytics capabilites.

Metaphor

Compares complete understanding to seeing a fully developed picture.

Stop forecasting on gut feel.

sendtrumpet.com

Better alternative

Urges abandoning guesswork for a more accurate alternative.

Colloquialism

Uses "gut feel" as a casual way to describe intuition-based decisions.

Exactness

Rejects guesswork in favor of accurate forecasting.

Insights

Encourages the use of data-driven insights.

Metaphor

Refers to "gut feel" as a physical sensation guiding decisions.

Pain point

Addresses the unreliability (and stress) of guess-based forecasting.

Get answers in minutes, not weeks.

mixpanel.com

Fast results

Contrasts "minutes" with "weeks" to highlight speed.

Quantity

Uses precise time units to quantify the speed boost.

Make your work leap forward with AI.

miro.com

Amplification

"Leap forward" = jump to a higher level of impact.

Automation

Focuses on the platform's AI features.

Fast results

"Leap forward" suggests a jump in speed/performance.

One platform. All The features.

kajabi.com

Bicolon

Uses two short statements with matching shape for impact.

Completeness

Positions as an all-encompassing platform.

Identity

Claims: "We unify everything in one place".

It's time to tap into your source of truth.

equals.com

Completeness

"Source of truth" refers to a central point consolidating all necessary data.

Insights

Suggets it's a trustworthy foundation for making informed decisions.

Urgency

Urges action at the present moment.

All-in-one. Ready to go.

kajabi.com

Bicolon

Aligns two short statements, each with a crisp, punchy feel.

Completeness

Explicitly says everything is included.

Stacked benefits

Two benefits: everything in one + immediate readiness.

Works for every scheduling need.

supersaas.com

Flexibility

Emphasizes adaptability to various scheduling needs.

Collaborate seamlessly.

flutterflow.io

Collaboration

Emphasizes smooth teamwork.

Meditations for any mind, any mood, any goal.

headspace.com

Alliteration

Repeats the "m" starting sound.

Repetition

Repeats "any" to emphasize inclusivity and versatility.

Turn paperwork into your patient advantage.

tennr.com

Competitive edge

Uses "advantage", signifying a clear edge.

Transformation

Signals converting one thing into another.

Your business deserves modern software.

glideapps.com

Deservingness

Suggests your business deserves the best software available.

Normative claim

Makes a prescriptive statement about what businesses should have.

Target callout

Specifies a business context.

Join happy customers.

pirsch.io

Social proof

Serves as a headline to introduce a list of testimonials.

Made for the modern business owner.

kick.co

Innovation

Uses "modern" to create a strong, forward-thinking appeal.

Target callout

Directly addresses business owners as the intended audience.

Lightning fast everything.

vimcal.com

Fast results

Uses a hyperbole to exaggerate speed.

Intensifier

"Lightning fast" is a strong intensifier for speed.

Analytics everyone enjoys using.

mixpanel.com

Collaboration

Highlights shared analytics usage.

Emotion

"Enjoys" conveys a positive emotional response.

Insights

"Analytics" directly refers to data-driven insights.

Quicker insights. Quicker action.

klaviyo.com

Bicolon

Repeats the same format to maintain steady rhythm.

Cause and effect

Connects faster insights (cause) to quicker actions (effect).

Fast results

Emphasizes the aspect of speed.

Insights

Highlights analytics features that deliver faster insights.

Repetition

Repeats "Quicker" to emphasize efficiency.

Your security is our top priority.

glideapps.com

Rhyme

"Security" and "priority" both end in "-ity", creating a near rhyme (homoioteleuton).

Security

Is used to introduce the platform's security measures.

The security level your websites deserve.

kinsta.com

Deservingness

Implies you deserve their top-level security measures.

Normative claim

States what websites should have—high-level security.

Security

Introduces assurances of security measures.

Bookkeeping done in no time.

get-zazu.com

Fast results

Emphasizes speed with "done in no time".

Helping entrepreneurs to make more money.

incard.co

Revenue

Emphasizes increasing earnings.

Target callout

Explicitly addresses entrepreneurs.

Eliminate manual invoice entry.

routable.com

Automation

Implies automation replaces manual invoice entry.

Pain point

Mentions the hassle of manually entering invoice data.

Time-saving

Removing a manual process frees up time.

A new medium for presenting ideas. Powered by AI.

gamma.app

Automation

Positions their AI as central feature.

Identity

Declares itself as a presentation tool.

Innovation

Signals a fresh take on presentation software.

Every draft, argument and review matters.

leya.law

Tricolon

Creates rhythm by giving similar weight to each critical component.

Bring in more data, drive more growth with our integrations.

mailchimp.com

Amplification

Amplifies results by harnessing more data.

Cause and effect

Connects more data (cause) to more growth (effect).

Integrations

Emphasizes integrations for importing data and growth.

Top-notch professionals are big fans of Hellotime.

hellotime.io

Expertise

Emphasizes endorsement from seasoned pros.

Social proof

Introduces a section highlighting testimonials.

You are 1 minute away from your first report.

sociality.io

Quantity

Explicitly mentions "1 minute" as a measurable time frame.

Urgency

Creates pressure to act immediately with "1 minute away."

Do you know where your time goes?

heydai.app

Pain point

Calls out the confusion of not tracking how time is spent.

Question

Prompts reflection on time usage.

Participant recruitment that's unbelievably fast.

userinterviews.com

Fast results

Emphasizes speed in participant recruitment.

Intensifier

Uses "unbelievably" to amplify the speed claim.

Fastest flow builder on the market.

userflow.com

Better alternative

Claims to be the fastest option available.

Fast results

Highlights speed as the key advantage.

Join the millions who use Headspace every day.

headspace.com

Quantity

"Millions" is a direct numeric reference.

Social proof

Serves as a call to action leveraging social proof.

Move anything with the push of a button.

lugg.com

Metaphor

Suggests moving is as easy as pressing a button to activate a machine.

Simplicity

Uses the button metaphor to highlight simplicity.

We already built the reports you need.

june.so

First-person

"We" uses first-person plural perspective.

Insights

Highlights pre-built reports for data analysis.

Make it part of your workflow.

videoask.com

Integrations

Positions the product as integrating seamlessly.

Protect your ideas with advanced security.

figma.com

Security

Is used to describe their security measures.

Reclaim your time with AI invoice processing.

routable.com

Automation

Uses a metaphor to emphasize AI invoice processing.

Metaphor

Compares regaining lost time to reclaiming a possession.

Time-saving

Talks directly about recovering hours of work.

Chaos-free teamwork.

vimeo.com

Collaboration

Promotes features to simplify teamwork.

Metaphor

Compares disorganized work to chaos.

Pain point

Hints at the frustration of disorganized and chaotic collaboration.