All your favorite apps working together.

kit.com

Integrations

Focuses on integrating multiple apps in one place.

Built to scale all private funds.

angellist.com

Capability

Highlights the ability to scale effectively.

Flexibility

Implies adaptability to various private fund needs.

Target callout

Targets private funds.

Mix and match methods to create your perfect research study.

ballparkhq.com

Alliteration

Repeats the "m" starting sound.

Flexibility

Highlights customizable research workflows.

High quality

Specifically calls the research study "perfect".

Idiom

Uses the idiom "mix and match" to emphasize versatility and choice.

What will you achieve today?

evernote.com

Question

Sets the tone of the landing page with an aspirational question.

Urgency

Provokes to set and pursue daily goals within a limited timeframe.

Collaborate seamlessly.

flutterflow.io

Collaboration

Emphasizes smooth teamwork.

Is your handbook compliant?

mosey.com

Pain point

Hints at the potential risk of non-compliance.

Question

Prompts users to evaluate their current situation.

Simplifying even the most complex infrastructure.

antimetal.com

Pain point

"Complex infrastructure" is a pain-point being solved.

Simplicity

Highlights transforming complexity into simplicity.

Their businesses found a home with Podia. So can yours.

podia.com

Destination

Positions the platform as the ideal place for businesses to thrive.

Metaphor

Highlights a home as a symbol of foundation and belonging.

Social proof

Introduces a section showcasing successful businesses that use the product.

Give your sales team an unfair advantage.

joinvalley.co

Competitive edge

Explicitly mentions "unfair advantage".

Control every facet of the experience.

cal.com

Exactness

Emphasizes precision in managing every detail.

Flexibility

Highlights adaptability by allowing control over all aspects.

Capital management for ambitious businesses.

joinarc.com

Identity

Declares itself as a solution for overseeing business capital.

Target callout

Specifies ambitious businesses.

Thinking big

Directly addresses those who aim high and dream big.

Speed without compromise.

mercury.com

Fast results

Positions speed as a core benefit.

High quality

"Without compromise" indicates you won't lose quality

One efficient system for all your people.

onfolk.com

Completeness

Promises one unified solution for managing teams.

A beautiful website in the next 10 minutes.

podia.com

Fast results

Strong promise of rapid site creation.

High quality

Guarantees a high-quality (beautiful) outcome.

Visual appeal

"A beautiful website" is explicitly an aesthetic promise.

Do remarkable work together.

paymoapp.com

Collaboration

Features the product's collaborative capabilities.

Remarkability

Empowers teams to stand out with exceptional work.

Speed up decisions with real-time data.

mixpanel.com

Amplification

"Speed up" emphasizes maximizing speed and efficiency.

Fast results

"Speed up" and "real-time" together stress immediate outcomes.

Insights

"Real-time data" highlights analytics and live insights.

Scale with security.

attio.com

Amplification

Encourages users to amplify their progress.

Security

Reassures users their security needs are met.

Footsteps to follow.

payoneer.com

Social proof

Serves as a headline to introduce testimonials.

Collaborate without barriers.

miro.com

Collaboration

Emphasizes tools for seamless teamwork.

Reach

"Without barriers" signals unrestricted communication and access.

The work assistant your team deserves.

coda.io

Automation

Refers to AI automating tasks.

Deservingness

Implies entitlement with "your team deserves".

Metaphor

Personifies AI as a "work assistant".

Normative claim

Prescribes that teams should have a better work assistant.

Start saving same-day.

antimetal.com

Cost-saving

Directly mentions saving (money).

Fast results

Focuses on starting instantly.

Answer more complex questions, easily.

ortto.com

Insights

Focuses on extracting insights from complex data.

Simplicity

Highlights ease of use despite handling complexity.

Make your money move.

charterlabs.io

Alliteration

Repeats the "m" starting sound.

Metaphor

Personifies money as capable of movement, suggesting activating its potential.

Reach your prospects at the right time.

clay.com

Exactness

"Right time" emphasizes precision in timing.

Reach

"Reach your prospects" directly relates to audience outreach.

Achieve perfect harmony between tasks and notes.

ohyeah.so

Exactness

"Perfect harmony" suggests there's no flaw.

Integrations

Implies uniting tasks and notes via integrations.

Six Figma Slides features we think you'll love.

figma.com

Emotion

uses an emotional pull by referencing "love".

Quantity

Explicitly references the number "Six".

All the power tools at your fingertips.

mode.com

Capability

Explicitely says "power tools", implying advanced features.

Completeness

Implies no essential tools are missing.

Metaphor

Frames the tools as easily accessible, like tangible power tools.

Familiar, flexible, affordable.

equals.com

Cost-saving

Suggests cost-saving through affordability

Flexibility

Positions flexibility as a core product feature.

Simplicity

Implies ease of use through familiarity.

Stacked benefits

Three separate benefits.

Tricolon

Presents the qualities in a triadic structure.

Pick a stunning template and make it yours.

podia.com

High quality

Signals very high-quality design templates.

Templates

Explicitly mentions a template functionality.

Visual appeal

"Stunning template" is all about visual wow-factor.

Kickstart ideas with hundreds of free templates.

figma.com

Metaphor

Compares starting ideas to kickstarting an engine.

Templates

Emphasizes that a vast number of free templates are available.

We make it easy, you make it yours.

quilt.com

Bicolon

Uses two parallel clauses for contrast and rhythm.

First-person

Uses "we" for first-person plural.

Flexibility

Implies customization with "make it yours".

Simplicity

Emphasizes ease with "we make it easy".

All-in-one. Ready to go.

kajabi.com

Bicolon

Aligns two short statements, each with a crisp, punchy feel.

Completeness

Explicitly says everything is included.

Stacked benefits

Two benefits: everything in one + immediate readiness.

Understand why you win (or lose) deals.

claap.io

Insights

Focuses on using sales data to uncover success factors.

Automate your business life.

kick.co

Automation

Highlights the ability to automate business processes.

Turn your growth ideas into reality today.

clay.com

Creation

Focuses on bringing ideas into existence.

Thinking big

Speaking of "growth ideas" pushes you to actualize big plans

Transformation

Turns "ideas" into "reality".

Urgency

"Today" creates a sense of immediacy.

Start your dream business with Firstbase.

firstbase.io

Emotion

"Dream" is tied to emotional fulfillment.

Thinking big

Uses "dream business" to evoke big aspirations.

PandaDoc is synonymous with simplicity.

pandadoc.com

Simplicity

Positions the brand as the definitive example of simplicity.

Protect your ideas with advanced security.

figma.com

Security

Is used to describe their security measures.

Miro takes a multilayered security approach.

miro.com

Security

Introduces the platform's security strategy.

Keep time and costs under control.

hellotime.io

Cost-saving

Emphasizes controlling and reducing costs.

Time-saving

Highlights efficiency in managing time.

The perfect fit, always.

hears.com

Exactness

Suggests precision in achieving the right fit.

Flexibility

Implies adaptability to different users or needs.

Intensifier

Uses "always" to emphasize reliability and consistency.

Deel is your all-in-one Global People Platform.

deel.com

Completeness

Positions as a single solution for all global HR needs.

Identity

States it functions as a comprehensive global HR/people platform.

Reach

Implies connecting employers and employees worldwide.

Get started with a stunning template.

figma.com

High quality

Implies a very high-quality, visually striking design.

Templates

Explicitly mentions a template functionality.

Visual appeal

Points to visual excellence with the term "stunning".

Customize everything with granular control.

flutterflow.io

Exactness

Emphasizes precision with "granular control".

Flexibility

Highlights adaptability with "customize everything".

Bring in more data, drive more growth with our integrations.

mailchimp.com

Amplification

Amplifies results by harnessing more data.

Cause and effect

Connects more data (cause) to more growth (effect).

Integrations

Emphasizes integrations for importing data and growth.

Simplifying security and compliance at every stage.

vanta.com

Completeness

Highlights full support across all phases.

Simplicity

Directly communicates that the service reduces complexity.

Greater peace of mind.

mixpanel.com

Peace of mind

Literally says "peace of mind" in the headline.

Security

Is used to introduce privacy and security features.

Join happy customers.

pirsch.io

Social proof

Serves as a headline to introduce a list of testimonials.

Ready for businesses of all sizes.

wise.com

Capability

Suggests it scales from small to large organizations.

Flexibility

Highlights support for organizations big and small.

Design systems that scale.

figma.com

Creation

Indirectly invites users to create design systems.

Flexibility

"That scale" implies adaptability to growth.

Content that converts.

customer.io

Alliteration

Repeats the "c" starting sound.

Revenue

Implies turning visitors/leads into paying customers.

Collaborate in real time.

visualelectric.com

Collaboration

Promotes features for live collaboration.

Fast results

"Real time" means instant collaboration.

All the functionality you need, without the price tag.

junip.co

Completeness

Promises a full set of features.

Cost-saving

Emphasizes affordability with "without the price tag."

Metaphor

Frames cost as a tangible, removable price tag.

PandaDoc + the tools you love.

pandadoc.com

Integrations

Highlights compatibility with other tools.

The security level your websites deserve.

kinsta.com

Deservingness

Implies you deserve their top-level security measures.

Normative claim

States what websites should have—high-level security.

Security

Introduces assurances of security measures.

Heavy-duty data without the heavy lifting.

helpscout.com

Insights

Highlights data reporting capabilities.

Pain point

Addresses the challenge of working with complex data.

Repetition

Repeats "heavy" to contrast effort and ease.

Lightning fast everything.

vimcal.com

Fast results

Uses a hyperbole to exaggerate speed.

Intensifier

"Lightning fast" is a strong intensifier for speed.

Retirement income doesn't have to be a guessing game.

betterment.com

Better alternative

Suggests a superior approach to managing retirement income.

Pain point

Addresses the uncertainty of retirement income.

Peace of mind

Implies confidence and reliability in retirement planning.

Simplicity

Suggests it can be straightforward instead of uncertain.

Industry-first tech built to protect.

monzo.com

Innovation

"Industry-first tech" conveys a new, innovative solution.

Security

Introduces the strategies Monzo uses to ensure protection.

Everything you need under one, beautiful roof.

incident.io

Completeness

Promises a complete solution unified in a single platform.

Metaphor

Plays on the concept of shelter and unity under one cohesive structure.

Visual appeal

Implies an attractive, aesthetically pleasing solution.

Impress every prospect.

pitch.com

High quality

Implies excellence in design and delivery.

Remarkability

Positions the presentation as memorable and impactful.

Your payments powerhouse.

useorigin.com

Alliteration

Repeats the "p" starting sound.

Capability

Explicitly describes the product as powerful.

Identity

Declares itself as a service for managing finances.

Metaphor

Compares the solution to a "powerhouse", a strong and energetic source.

Simplify your work: Connect Tidio to your tech stack.

tidio.com

Integrations

Promotes linking the platform with existing tools.

Simplicity

Declares communicates that the process will be made easier.

From A to B faster.

customer.io

Fast results

Highlights speed by directly emphasizing "faster".

Idiom

Incoporates the common phrase "from A to B".

Bring your tech stack together.

calendly.com

Integrations

References unifying ("bringing together") an existing set of tools.

Like a choreographer for your marketing data.

funnel.io

Metaphor

Compares organizing data to choreographing a performance.

Do more with our integrations.

wistia.com

Integrations

Promotes using integrations to expand functionality.

Absurdly fast.

zenlytic.com

Fast results

"Fast" directly emphasizes quick performance.

Intensifier

"Absurdly" amplifies the speed claim.

Deliver rich conversational experiences.

zendesk.com

High quality

"Rich" suggests premium, engaging, and valuable interactions.

Ready to take your skills to the next level?

moises.ai

Amplification

Suggests maximizing skill improvement.

Metaphor

Uses "next level" as a metaphor for progress.

Question

Directly engages the user with a question.

Why our customers think we're the best.

omnisend.com

Better alternative

Positions it as a top-tier solution compared to alternatives.

High quality

Suggests superior standards and excellence.

Social proof

Introduces a website section of customer testimonials.

Line of sight into your spending.

useorigin.com

Insights

Highlights data use for clear visibility into finances.

Metaphor

Compares gaining insight to having an unobstructed view of something.

Work's changing fast. Are your people ready?

cornerstoneondemand.com

Pain point

Hints at the challenge of keeping up with workplace changes.

Question

Directly engages the reader with a question.

Make your work leap forward with AI.

miro.com

Amplification

"Leap forward" = jump to a higher level of impact.

Automation

Focuses on the platform's AI features.

Fast results

"Leap forward" suggests a jump in speed/performance.

With us, scheduling is easy.

cal.com

First-person

"Us" is a first-person plural.

Simplicity

Explicitly describes their scheduling solution as easy.

Let us be your data team with premium support.

zenlytic.com

First-person

"Let us" uses first-person plural.

High quality

"Premium" implies superior quality.

Obsess over feeling your best.

whoop.com

Emotion

"Obsess" describes an intense emotional/mental fixation.

Self-improvement

Encouraging a focus on personal wellness, growth.

On-call as it should be.

incident.io

Identity

States it's a solution for handling on-call duties.

Normative claim

Asserts how on-call management ought to be.

Create a winning recruiting culture at enterprise scale.

modernloop.com

Capability

Suggests support for large-scale recruiting growth.

Creation

Focuses on creating a recruiting culture.

Make customer service your competitive edge.

zendesk.com

Competitive edge

Explicitly says "competitive edge".

See work in a whole new way.

trello.com

Innovation

Iimplies a transformative approach to work.

2.2 million+ businesses feel the magic of Zapier.

zapier.com

Quantity

References an exact, very large user base.

Social proof

Introduces a section with testimonials and success metrics.

What if you could work smarter & faster?

joinvalley.co

Fast results

Emphasizes speed with "faster."

Question

Explicitly framed as a question.

Pricing? Glad you asked.

useportal.net

Question

Explicitly asks about pricing.

Secure automation you can rely on.

zapier.com

Peace of mind

Explicitly reassures users with "you can rely on".

Security

Positions Zapier as prioritizing safety in automation.

Automate business tasks, and save hundreds of hours.

retool.com

Automation

Highlights task automation with a clear benefit.

Cause and effect

Links automation (cause) to time savings (effect).

Time-saving

Includes a direct time-saving claim.

Turn life goals into money goals.

betterment.com

Repetition

Repeats the word "goals" to reinforce the transformation.

Revenue

Directly relates to financial success and earnings.

Thinking big

Encourages users to pursue ambitious visions.

Transformation

Turns aspirations into financial objectives.

Don't start from scratch. Steal our templates.

butter.us

Bicolon

Splits into two short phrases that mirror each other's size.

Pain point

Imples the hassle of building everything new each time.

Problem-solution

Starting from scratch is slow (problem); templates boost speed (solution).

Templates

Explicitly references templates.

Time-saving

Eliminates starting from scratch.

Perform better with data-driven insights.

apollo.io

Cause and effect

Data (cause) makes you perform better (effect).

Insights

Emphasizes improved performance through data analytics.

We already built the reports you need.

june.so

First-person

"We" uses first-person plural perspective.

Insights

Highlights pre-built reports for data analysis.

Seamlessly integrated with your EHR, CRM, and PMS.

hellopatient.com

Integrations

Emphasizes compatibility with EHR, CRM, and PMS systems.

Simplicity

Uses 'seamlessly' to suggest effortless integration.

Put AI to work.

zapier.com

Automation

Is used to highlight AI features.

Metaphor

Personifies AI as a human employee.

Get the full picture on performance.

grin.co

Insights

Promotes comprehensive analytics capabilites.

Metaphor

Compares complete understanding to seeing a fully developed picture.

Sharpen your edge.

eve.legal

Competitive edge

"Edge" directly refers to gaining a competitive advantage.

Collaborate from start to finish in one tool.

figma.com

Collaboration

Positions collaboration as fully integrated.

Completeness

Promises an end-to-end solution.

Bring joy to your workplace.

aboardhr.com

Collaboration

Highlights teamwork and workplace collaboration.

Emotion

Mentions "joy", a positive emotional state.

Looking to optimise your budget? Juno can help you save thousands.

withjuno.com

Cost-saving

Highlights financial savings.

Quantity

Uses "thousands" to indicate a large amount.

Question

Uses a question to engage the reader.

Why companies around the world prefer Deel for expanding their team globally.

deel.com

Social proof

Introduces a section of customer testimonials.

Target callout

Specifies companies around the world.

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

What makes WHOOP different makes it better.

whoop.com

Better alternative

Straightforwardly says it's "better" than others.

Bicolon

Uses two parallel clauses that mirror each other.

Innovation

Suggests innovation through uniqueness and differentiation.

Repetition

Uses "makes" twice to create rhythm.