Home
Categories
Resources
Security never comes second.
dropbox.com
Security
Highlights their emphasis on prioritizing security above all else.
Get more done, better.
mural.co
Amplification
Is about ramping up productivity beyond the usual.
A singular place for all project documentation.
linear.app
Completeness
Promises all documentation needs are met in a "singular place".
Destination
Frames it as the main spot or destination for project docs.
Monitor like a pro.
mosey.com
Insights
Highlights tracking and analyzing data.
Metaphor
Compares the user to a professional with a simile ("like"), a subtype of metaphor.
Simplicity
Implies ease of use.
Supporting your end-to-end design workflows.
figma.com
Completeness
Implies full coverage of design requirements.
Your business deserves modern software.
glideapps.com
Deservingness
Suggests your business deserves the best software available.
Normative claim
Makes a prescriptive statement about what businesses should have.
Target callout
Specifies a business context.
Amplify your customer data with AI.
mparticle.com
Amplification
Uses "amplify" outright—boosting data's impact via AI.
Automation
Highlights their AI for improving analysis.
Insights
Focuses on deriving insights from customer data.
Wow investors with every slide
metadeck.co
Emotion
"Wow" is an exclamation of positive surprise.
High quality
Implies that the slides are impressive and professionally designed.
Remarkability
Suggests that the slides stand out and leave a lasting impression.
Get flexible email alerts for the peace-of-mind you need.
nilus.com
Cause and effect
"Email alerts" (cause) lead to "peace of mind" (effect).
Flexibility
Explicitly states "flexible".
Peace of mind
Explicitly states "peace-of-mind".
Non-invasive account access.
antimetal.com
Security
Is used to outline their privacy and security approach.
Uncover insights in minutes, like magic.
dovetail.com
Automation
Emphasizes AI features for fast insights.
Fast results
Frames it as near-instant.
Insights
Highlights automatic data analysis.
Metaphor
References "like magic" to compare it with something supernatural.
Protected from prying eyes.
beem.computer
Metaphor
Compares privacy to physical protection from intrusive gazes.
Security
Reassures users their information is handled securely.
Your security is our top priority.
glideapps.com
Rhyme
"Security" and "priority" both end in "-ity", creating a near rhyme (homoioteleuton).
Security
Is used to introduce the platform's security measures.
Turn retention into loyalty.
mixpanel.com
Loyalty
Explicitly mentions "loyalty" as the desired outcome.
Transformation
Turns basic retention to deeper loyalty.
Your data is in safe hands.
leya.law
Metaphor
Plays on being held safely in trusted hands.
Security
Is used to introduce the platform's security measures.
Your flexible path to retirement savings.
carry.com
Flexibility
Highlights adaptability with "flexible path".
Revenue
Suggests financial accumulation through savings.
Bring your product strategy to life.
aha.io
Creation
Emphasizes bringing something into existence.
Metaphor
Frames strategy as lifeless until given life.
Industry-first tech built to protect.
monzo.com
Innovation
"Industry-first tech" conveys a new, innovative solution.
Security
Introduces the strategies Monzo uses to ensure protection.
Speed up decisions with real-time data.
mixpanel.com
Amplification
"Speed up" emphasizes maximizing speed and efficiency.
Fast results
"Speed up" and "real-time" together stress immediate outcomes.
Insights
"Real-time data" highlights analytics and live insights.
Is your handbook compliant?
mosey.com
Pain point
Hints at the potential risk of non-compliance.
Question
Prompts users to evaluate their current situation.
Automate your workflow.
openphone.com
Automation
Promotes workflow automations.
Keep customer data safe.
mixpanel.com
Peace of mind
"Keeping data safe" offers relief from worry.
Security
Is used to introduce Mixpanel's data protection measures.
Create and enhance any experience imaginable.
contentful.com
Amplification
Uses "enhance" to suggest improving beyond the norm.
Creation
Emphasizes "create" as the core action.
What will you achieve today?
evernote.com
Question
Sets the tone of the landing page with an aspirational question.
Urgency
Provokes to set and pursue daily goals within a limited timeframe.
Understand what's working, and why.
ortto.com
Insights
Emphasizes gaining clarity on performance and effectiveness.
Create a winning recruiting culture at enterprise scale.
modernloop.com
Capability
Suggests support for large-scale recruiting growth.
Creation
Focuses on creating a recruiting culture.
Join happy customers.
pirsch.io
Social proof
Serves as a headline to introduce a list of testimonials.
Who is PermitFlow for?
permitflow.com
Question
Uses a question to introduce use cases.
Bring your tech stack together.
calendly.com
Integrations
References unifying ("bringing together") an existing set of tools.
We set the standard for the industry.
betterhelporg.com
Better alternative
Claims to set the benchmark others should follow, positioning it as the top choice.
First-person
"We" is a first-person plural pronoun.
High quality
Implies others measure themselves by this high standard.
Security
Is used to describe their high privacy and security standards.
Do remarkable work together.
paymoapp.com
Collaboration
Features the product's collaborative capabilities.
Remarkability
Empowers teams to stand out with exceptional work.
Collaborate across tools and teams.
linear.app
Collaboration
Emphasizes features for multi-tool collaboration.
Integrations
"Across tools" suggests hooking multiple services together.
Perform better with data-driven insights.
apollo.io
Cause and effect
Data (cause) makes you perform better (effect).
Insights
Emphasizes improved performance through data analytics.
Backed by neuroscience.
endel.io
Expertise
Builds trust by highlighting a foundation in science.
The security level your websites deserve.
kinsta.com
Deservingness
Implies you deserve their top-level security measures.
Normative claim
States what websites should have—high-level security.
Security
Introduces assurances of security measures.
We'll help your doc get discovered.
coda.io
First-person
"We'll" uses first-person plural.
Reach
"Get discovered" is about visibility and finding the right audience.
Backed by enterprise-grade security and scale.
clay.com
Capability
Highlights scalability as a core feature.
High quality
"Enterprise-grade" suggests a high standard.
Security
Introduces their commitment to advanced security.
Footsteps to follow.
payoneer.com
Social proof
Serves as a headline to introduce testimonials.
Designed for multi-channel consumer brands.
mparticle.com
Reach
"Multi-channel" typically means broad coverage.
Target callout
Targets consumer brands with multi-channel strategies.
Manage projects end-to-end.
linear.app
Completeness
Covers the entire project lifecycle.
Seamless workflows with all the apps you love.
mural.co
Integrations
Promotes smooth integration with various apps.
All your favorite apps working together.
kit.com
Integrations
Focuses on integrating multiple apps in one place.
Measure success with precision.
mixpanel.com
Exactness
"Precision" explicitly conveys accuracy and correctness.
Insights
Measuring success is effectively analyzing data.
Elevate your brand with memorable experiences.
experiencewelcome.com
Amplification
Suggests lifting your brand to a higher level of impact.
Remarkability
Promises to help create standout moments that elevate your brand.
Over 10 million people bank with Monzo. Join them.
monzo.com
Quantity
Directly references a very large numerical figure.
Social proof
Combines a call to action with built-in social proof.
A new medium for presenting ideas. Powered by AI.
gamma.app
Automation
Positions their AI as central feature.
Identity
Declares itself as a presentation tool.
Innovation
Signals a fresh take on presentation software.
Save time with AI.
openphone.com
Automation
Presents their AI with a benefit.
Time-saving
Straightforward "save time" statement.
Achieve perfect harmony between tasks and notes.
ohyeah.so
Exactness
"Perfect harmony" suggests there's no flaw.
Integrations
Implies uniting tasks and notes via integrations.
Work's changing fast. Are your people ready?
cornerstoneondemand.com
Pain point
Hints at the challenge of keeping up with workplace changes.
Question
Directly engages the reader with a question.
Where'd the fees go?
betterment.com
Cost-saving
Highlights the elimination of ATM fees.
Question
Uses a rhetorical question to provoke curiosity.
Linear is a purpose-built tool for planning and building products.
linear.app
Identity
States it's a tailored solution for product development.
Turn life goals into money goals.
betterment.com
Repetition
Repeats the word "goals" to reinforce the transformation.
Revenue
Directly relates to financial success and earnings.
Thinking big
Encourages users to pursue ambitious visions.
Transformation
Turns aspirations into financial objectives.
No more switching between apps.
pandadoc.com
Completeness
Implies a single platform for all requirements.
Pain point
Mentions the frustration of context switching.
Metrics that matter.
customer.io
Alliteration
Repeats the "m" starting sound.
Insights
Highlights reporting features for email marketing.
Your portal to engineering excellence.
cortex.io
Destination
Describes it as the central hub for top-tier engineering outcomes.
High quality
Promises top-level (excellent) engineering results.
Metaphor
Plays on the idea of a portal that leads to a new realm of possibilities.
Multiply your outbound conversions.
champify.io
Amplification
Emphasizes significant growth in conversions.
Revenue
Implies an increase in sales or business success.
Starting with Retool is simple, fast, and free.
retool.com
Fast results
Frames speed as a core feature.
Simplicity
Explicitly names simplicity as a key feature.
Stacked benefits
States three benefits.
Tricolon
Creates rhythm by listing three key qualities.
A whole new way to understand your customer is here.
dovetail.com
Innovation
Introduces a transformative approach to customer data.
Insights
Promotes features to derive customer insights.
World-class security features for unmatched protection.
framer.com
Better alternative
"Unmatched" protection asserts it's safer than any competing solution.
High quality
"World-class" and "unmatched" are superlatives indicating top-tier quality.
Security
Is used to convey the platform's focus on security.
Do more with our integrations.
wistia.com
Integrations
Promotes using integrations to expand functionality.
Big ideas are built together.
framer.com
Collaboration
Highlights collaboration capabilities.
Creation
Emphasizes the act of building.
Thinking big
Explicitly references "big ideas".
Setup like a walk in the park.
mosey.com
Metaphor
Compares setup to "a walk in the park" to emphasize ease.
Simplicity
Suggests an effortless and user-friendly setup process.
The proof is in the product.
mural.co
Idiom
This is a riff on "the proof is in the pudding".
Social proof
Serves as a headline introducing testimonials.
Productivity plus science.
endel.io
Expertise
Highlights a foundation in scientific research.
High-performing forms that self-optimize.
klaviyo.com
Automation
Highlights AI-driven automation for optimizing form performance.
Capability
Emphasizes superior performance and efficiency.
See work in a whole new way.
trello.com
Innovation
Iimplies a transformative approach to work.
Lend your stocks. Earn passive income.
usecache.com
Bicolon
Uses two parallel phrases for rhythmic emphasis.
Cause and effect
Shows how lending stocks (cause) results in earning passive income (effect).
Revenue
Explicitly refers to earning money through passive income.
Ready to take your skills to the next level?
moises.ai
Amplification
Suggests maximizing skill improvement.
Metaphor
Uses "next level" as a metaphor for progress.
Question
Directly engages the user with a question.
Start fast with templates.
coda.io
Fast results
Highlights speed with "start fast".
Templates
Explicitly mentions templates as a feature.
Are your customers asking for Single Sign-On (SSO)?
frontegg.com
Question
Frames the headline as a question to engage the reader.
Fastest flow builder on the market.
userflow.com
Better alternative
Claims to be the fastest option available.
Fast results
Highlights speed as the key advantage.
Do you know where your time goes?
heydai.app
Pain point
Calls out the confusion of not tracking how time is spent.
Question
Prompts reflection on time usage.
Ready for businesses of all sizes.
wise.com
Capability
Suggests it scales from small to large organizations.
Flexibility
Highlights support for organizations big and small.
A trusted partner for businesses in Europe.
mollie.com
Social proof
Introduces a list of companies using the product.
Target callout
Explicitly calling out "businesses in Europe".
Where the world does markets.
tradingview.com
Destination
Positions it as the go-to place for market activity.
Supercharge your workflow with integrations, APIs, and automations
toggl.com
Amplification
"Supercharge" emphasizes how it boosts workflow efficiency.
Integrations
Highlights integrations to enhance workflows.
Give your sales team an unfair advantage.
joinvalley.co
Competitive edge
Explicitly mentions "unfair advantage".
Today's most popular brands are rocking it with us.
campaignmonitor.com
Social proof
Highlights the trust and success of well-known brands.
Your peace of mind? Always top of mind
usecache.com
Bicolon
Uses two parallel phrases for rhythmic emphasis.
Peace of mind
Explicitly mentions "peace of mind".
Question
Uses a rhetorical question to engage the reader.
Repetition
Repeats "of mind" to reinforce the idea of care.
Where patients find promising new treatments.
withpower.com
Destination
Frames it as the ultimate place for discovering treatments.
Access proven templates and examples.
whimsical.com
Expertise
Implies expertise with "proven" examples.
Templates
Explicitly mentions "templates" as a core feature.
The commercial center for your whole team.
chartmogul.com
Collaboration
Emphasizes teamwork with "for your whole team."
Destination
Positions it as the central destination.
Revenue
Implies financial transactions and business growth.
Get started right now with our library of templates.
zapier.com
Templates
Highlights the availability of numerous templates.
Time-saving
Highlights saving time by using templates.
Urgency
Emphasizes immediate engagement.
All-in-one. Ready to go.
kajabi.com
Bicolon
Aligns two short statements, each with a crisp, punchy feel.
Completeness
Explicitly says everything is included.
Stacked benefits
Two benefits: everything in one + immediate readiness.
On-call as it should be.
incident.io
Identity
States it's a solution for handling on-call duties.
Normative claim
Asserts how on-call management ought to be.
Solutions that scale with your business.
retool.com
Flexibility
Suggests it can adapt to changing size, needs, and complexity.
Absurdly fast.
zenlytic.com
Fast results
"Fast" directly emphasizes quick performance.
Intensifier
"Absurdly" amplifies the speed claim.
One efficient system for all your people.
onfolk.com
Completeness
Promises one unified solution for managing teams.
Simplify your work: Connect Tidio to your tech stack.
tidio.com
Integrations
Promotes linking the platform with existing tools.
Simplicity
Declares communicates that the process will be made easier.
We already built the reports you need.
june.so
First-person
"We" uses first-person plural perspective.
Insights
Highlights pre-built reports for data analysis.
PandaDoc + the tools you love.
pandadoc.com
Integrations
Highlights compatibility with other tools.
5 hours of work in 5 minutes.
brightwave.io
Fast results
"5 minutes" emphasizes rapid completion.
Quantity
Uses specific numbers to highlight scale.
Repetition
Repeats "5" for emphasis.
Time-saving
Contrast between "5 hours" and "5 minutes" underscores efficiency.
Your creativity, unblocked with Figma AI.
figma.com
Automation
Presents their AI as a catalyst for creative breakthroughs.
Cause and effect
Links their AI (cause) to unleashed creativity (effect).
Metaphor
Compares removing mental barriers to unblocking a path.
From intake to litigation, and everything between.
eve.legal
Completeness
Suggets it covers the entire legal process.
Unlock your personal best.
biograph.com
Amplification
"Personal best" = pushing yourself to the highest level.
Self-improvement
Promises tools to help users perform at their highest level.
Thinking big
Hints at surpassing present limits to reach bigger achievements.
Stop forecasting on gut feel.
sendtrumpet.com
Better alternative
Urges abandoning guesswork for a more accurate alternative.
Colloquialism
Uses "gut feel" as a casual way to describe intuition-based decisions.
Exactness
Rejects guesswork in favor of accurate forecasting.
Insights
Encourages the use of data-driven insights.
Metaphor
Refers to "gut feel" as a physical sensation guiding decisions.
Pain point
Addresses the unreliability (and stress) of guess-based forecasting.
Mix and match methods to create your perfect research study.
ballparkhq.com
Alliteration
Repeats the "m" starting sound.
Flexibility
Highlights customizable research workflows.
High quality
Specifically calls the research study "perfect".
Idiom
Uses the idiom "mix and match" to emphasize versatility and choice.
Reports give you confidence to hold people accountable.
basecamp.com
Cause and effect
Shows how reports (cause) lead to confidence and accountability (effect).
Insights
Highlights the role of reports in providing actionable insights.
100% accurate.
zenlytic.com
Exactness
"Accurate" emphasizes precision and correctness.
Quantity
"100%" explicitly states a measurable amount.
The to-do app that ensures tasks get done.
workdone.so
Identity
States it's a task management app.
Pain point
Hints at the pain of tasks remaining unfinished.
1
...
7
8
9
10
11
12