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Experience a powerful, united workflow.
miro.com
Integrations
Promises a cohesive workflow through integrations.
Complex automation made incredibly simple.
activecampaign.com
Automation
Highlights automated processes.
Capability
Emphasizes the tool's ability to handle complex tasks.
Intensifier
Uses "incredibly" to strongly emphasize ease of use.
Simplicity
Focuses on making automation easy to implement.
Reports give you confidence to hold people accountable.
basecamp.com
Cause and effect
Shows how reports (cause) lead to confidence and accountability (effect).
Insights
Highlights the role of reports in providing actionable insights.
The to-do app that ensures tasks get done.
workdone.so
Identity
States it's a task management app.
Pain point
Hints at the pain of tasks remaining unfinished.
No need to start from scratch.
kajabi.com
Templates
Highlight that users can use existing templates.
Time-saving
Starting with existing assets or templates saves time.
Build and retain loyalty for better ROI.
acquire.io
Creation
"Build" implies actively creating customer relationships.
Loyalty
Mentions "loyalty" outright.
Non-invasive account access.
antimetal.com
Security
Is used to outline their privacy and security approach.
Dive deep on your earnings.
betterment.com
Insights
Refers to analyzing financial data in a dashboard.
Metaphor
Compares diving deep to in-depth exploration.
Revenue
Directly relates to financial gains.
Serving those who need to stay ahead.
airspace-intelligence.com
Competitive edge
Literally says "stay ahead", indicating a lead.
Handles your data with discretion. Trusted by enterprise.
notion.so
Security
Introduces Notion's commitment to security and privacy.
Happier adapts with life's ebbs and flows.
meditatehappier.com
Flexibility
Highlights the product's flexibility through a metaphor.
Metaphor
Compares life changes to ocean tides.
Pain point
Uses a metaphor to illustrate life's ups and downs.
High-performing forms that self-optimize.
klaviyo.com
Automation
Highlights AI-driven automation for optimizing form performance.
Capability
Emphasizes superior performance and efficiency.
Invest like an expert, even without the expertise.
fey.com
Amplification
Promises to elevate users' investing abilities to an expert level.
Metaphor
Compares capabilities with "like an expert" (simile), a subtype of metaphor.
Simplicity
Highlights easy by eliminating the need for expertise.
Your business deserves modern software.
glideapps.com
Deservingness
Suggests your business deserves the best software available.
Normative claim
Makes a prescriptive statement about what businesses should have.
Target callout
Specifies a business context.
Where you pay less, and get so much more.
remofirst.com
Amplification
Highlights increased value with "so much more".
Bicolon
Uses two clauses with same weight.
Cost-saving
Emphasizes lower costs with "pay less".
You are 1 minute away from your first report.
sociality.io
Quantity
Explicitly mentions "1 minute" as a measurable time frame.
Urgency
Creates pressure to act immediately with "1 minute away."
Uncover insights in minutes, like magic.
dovetail.com
Automation
Emphasizes AI features for fast insights.
Fast results
Frames it as near-instant.
Insights
Highlights automatic data analysis.
Metaphor
References "like magic" to compare it with something supernatural.
Chaos-free teamwork.
vimeo.com
Collaboration
Promotes features to simplify teamwork.
Metaphor
Compares disorganized work to chaos.
Pain point
Hints at the frustration of disorganized and chaotic collaboration.
Make it part of your workflow.
videoask.com
Integrations
Positions the product as integrating seamlessly.
Ready to be invested?
betterment.com
Question
Asks a direct question to engage the reader.
Wordplay
Plays on "invested" meaning both financially and emotionally committed.
Chasing down payment trails shouldn't be a full-time job.
routable.com
Metaphor
Frames payment tracking as chasing a trail, akin to tracking footprints.
Normative claim
States how payment tracking should not be.
Pain point
Addresses the pain of tracing scattered transactions.
We'll help your doc get discovered.
coda.io
First-person
"We'll" uses first-person plural.
Reach
"Get discovered" is about visibility and finding the right audience.
Bookkeeping done in no time.
get-zazu.com
Fast results
Emphasizes speed with "done in no time".
Metrics that matter.
customer.io
Alliteration
Repeats the "m" starting sound.
Insights
Highlights reporting features for email marketing.
Made for the modern business owner.
kick.co
Innovation
Uses "modern" to create a strong, forward-thinking appeal.
Target callout
Directly addresses business owners as the intended audience.
Good people know good people.
withtwill.com
Repetition
Repeats "good people" to emphasize trusted recommendations.
Wordplay
Cleverly uses "good people" both as the subject and object.
Save time with AI.
openphone.com
Automation
Presents their AI with a benefit.
Time-saving
Straightforward "save time" statement.
Maintaining code should be easier than writing it.
dosu.dev
Normative claim
Uses "should be" to prescribe an ideal standard for code maintenance.
Pain point
Emphasizes the common frustrations developers face in maintaining code.
Simplicity
Advocates for simplicity to make maintenance effortless.
Everything you need to do your best work.
notion.so
Completeness
Suggests a complete solution for all work-related needs.
One platform. All The features.
kajabi.com
Bicolon
Uses two short statements with matching shape for impact.
Completeness
Positions as an all-encompassing platform.
Identity
Claims: "We unify everything in one place".
Manage projects end-to-end.
linear.app
Completeness
Covers the entire project lifecycle.
Deliver polished slides every time.
pitch.com
Exactness
Suggests consistent, high-quality results.
Visual appeal
Uses "polished" to emphasize a professional look.
Set the scene. Manually or AI-ly.
riverside.fm
Automation
Presents AI features with a wordplay.
Rhyme
The shared "-ly" suffix creates a near rhyme (homoioteleuton).
Wordplay
Humorously invents "AI-ly" to mimic "manually".
Workflows that create focus and consistency.
linear.app
Automation
Presents automation workflows.
Exactness
Highlighting "consistency" directly references one dimension of exactness.
Integrations
Suggests integration for smooth, consistent workflows.
Designed for multi-channel consumer brands.
mparticle.com
Reach
"Multi-channel" typically means broad coverage.
Target callout
Targets consumer brands with multi-channel strategies.
Built for teams who think big and move fast.
framer.com
Capability
Indicates readiness for growth.
Target callout
Addresses teams that want to move quickly.
AI superpowers at every step.
descript.com
Automation
Emphasizes AI automation features through a metaphor.
Capability
"Superpowers" suggests advanced, powerful features.
Completeness
Promises assistance throughout the entire workflow.
Metaphor
Suggests AI provides superhuman support.
A trusted partner for businesses in Europe.
mollie.com
Social proof
Introduces a list of companies using the product.
Target callout
Explicitly calling out "businesses in Europe".
Lend your stocks. Earn passive income.
usecache.com
Bicolon
Uses two parallel phrases for rhythmic emphasis.
Cause and effect
Shows how lending stocks (cause) results in earning passive income (effect).
Revenue
Explicitly refers to earning money through passive income.
Report, refine, repeat.
helpscout.com
Alliteration
Repeats the "R" starting sound.
Tricolon
Uses three rhythmic phrases to create impact.
Where'd the fees go?
betterment.com
Cost-saving
Highlights the elimination of ATM fees.
Question
Uses a rhetorical question to provoke curiosity.
Automate +80% of your customer interactions.
zendesk.com
Automation
Emphasizes reducing manual effort through AI.
Quantity
Highlights the specific figure "+80%" to show scale.
Linear is a purpose-built tool for planning and building products.
linear.app
Identity
States it's a tailored solution for product development.
Unlock your personal best.
biograph.com
Amplification
"Personal best" = pushing yourself to the highest level.
Self-improvement
Promises tools to help users perform at their highest level.
Thinking big
Hints at surpassing present limits to reach bigger achievements.
Complete control over your website and branding.
ghost.org
Flexibility
Emphasizes adaptability with "complete control".
Elevate your brand with memorable experiences.
experiencewelcome.com
Amplification
Suggests lifting your brand to a higher level of impact.
Remarkability
Promises to help create standout moments that elevate your brand.
Elevate content with intelligent features.
mintlify.com
Amplification
Uses "elevate" to boost content quality and impact.
Automation
Highlights AI features that enhance content creation.
Everything you need for smooth banking.
mercury.com
Completeness
Promises all tools required for seamless banking.
Want help? Meet your Catch expert.
catch.co
Expertise
Explicitly mentions "expert".
Question
Uses a question to engage the reader directly.
Automate any enrichment workflows you can imagine.
clay.com
Automation
Explicitly states "Automate" to highlight automation.
Flexibility
"Any" and "you can imagine" suggest adaptability.
Your relationships are unique, your CRM should be too.
stackerhq.com
Flexibility
Suggests the CRM adapts to unique needs.
Normative claim
Uses "should" to prescribe how a CRM ought to be.
Customise our solution to work for you.
mollie.com
Flexibility
Frames adaptability as a key feature of the solution.
Solutions that scale with your business.
retool.com
Flexibility
Suggests it can adapt to changing size, needs, and complexity.
Keep your team aligned.
openphone.com
Collaboration
Highlights the product's collaboration features.
Get travel spending that scales with you.
spendesk.com
Flexibility
Suggets it adapts seamlessly as your needs or business grow.
The all-in-one trust management platform.
vanta.com
Completeness
Highlights offering all necessary tools in one platform.
Identity
Presents the solution as a system handling trust and compliance.
No more switching between apps.
pandadoc.com
Completeness
Implies a single platform for all requirements.
Pain point
Mentions the frustration of context switching.
Unleash interview magic with AI.
screenloop.com
Automation
Highlights AI-powered interview tools.
Capability
"Magic" suggests advanced features and exceptional outcomes.
Metaphor
Treats magic as a force waiting to be set free.
Customer data infrastructure built to scale with your business.
mparticle.com
Capability
Explicitly mentions the platform's scalability.
Flexibility
Highlights adaptability to evolving business needs.
Insights
Promotes their solution designed for data analysis.
Connect your entire ecommerce tech stack.
gorgias.com
Integrations
Stresses integrating tools for a unified ecommerce workflow.
Productivity plus science.
endel.io
Expertise
Highlights a foundation in scientific research.
All under lock and key.
wise.com
Idiom
Is a well-known idiom for keeping items securely protected.
Security
Emphasizes the platform's commitment to data safety.
Perfect for membership sites, SaaS products, courses, and communities.
outseta.com
High quality
Calls itself "perfect", implying top-notch fit.
Target callout
Specifies multiple contexts/use cases.
Relentless protection. Restful ease.
family.co
Peace of mind
Promises you can relax because of robust protection.
Security
Is used to emphasize constant protection.
Stacked benefits
Two benefits: protection + peace/ease.
A rollover gives your money a better home.
betterment.com
Better alternative
Uses "better" to suggest an improved option.
Destination
"Home" metaphorically frames it as the ideal place.
A new medium for presenting ideas. Powered by AI.
gamma.app
Automation
Positions their AI as central feature.
Identity
Declares itself as a presentation tool.
Innovation
Signals a fresh take on presentation software.
Start-to-finish support for 30 compliance frameworks.
vanta.com
Completeness
Highlights end-to-end support.
Identity
Positions itself as a compliance platform.
Where competitors' data becomes your advantage.
sociality.io
Competitive edge
Frames competitor insights as a strategic edge.
Destination
Positions the platform as the go-to place.
Built to fit snugly into your stack.
chameleon.io
Flexibility
Suggests adaptability to different tech stacks.
Integrations
Highlights integration capability.
Metaphor
Uses "snugly" to imply a perfect, effortless fit.
Create presentations like a pro.
figma.com
Creation
Explicitly mentions creating presentations.
High quality
Suggests top-tier, professional outcomes.
Metaphor
Compares skills with a simile ("like"), a subtype of metaphor.
Simplicity
Implies simplicity by making professional results achievable.
We're here to support your solar ambitions.
solarpunkhq.com
First-person
Uses "We're" to indicate first-person plural.
Thinking big
Calling them "solar ambitions" taps into large-scale thinking.
Seamless integration with your workflow and processes.
deel.com
Integrations
Highlights integration with existing tools.
Simplicity
The word "seamless" evokes a sense of ease and simplicity.
Intelligence infused into every interaction.
zendesk.com
Automation
Highlights AI-driven automations.
Metaphor
Compares AI to an ingredient being "infused".
Designed to work with your favorite tools.
notion.so
Integrations
Highlights compatibility with popular tools.
Supporting your end-to-end design workflows.
figma.com
Completeness
Implies full coverage of design requirements.
Start with a template. Build anything.
notion.so
Creation
"Build anything" is a direct invitation to create.
Templates
Explicitly mentions a template functionality.
Get answers in minutes, not weeks.
mixpanel.com
Fast results
Contrasts "minutes" with "weeks" to highlight speed.
Quantity
Uses precise time units to quantify the speed boost.
Customize everything.
flutterflow.io
Flexibility
Highlights full adaptability.
Scale without the struggle.
routable.com
Amplification
"Scale" indicates amplifying usage or capacity.
Pain point
Calls out the challenges that accompany business growth.
Peace of mind
Reassures users they can grow without difficulties.
Built for recruiting heroes. Just like you.
modernloop.com
Metaphor
Frames recruiting as a heroic mission.
Target callout
Addresses people in recruiting.
Your creativity, unblocked with Figma AI.
figma.com
Automation
Presents their AI as a catalyst for creative breakthroughs.
Cause and effect
Links their AI (cause) to unleashed creativity (effect).
Metaphor
Compares removing mental barriers to unblocking a path.
Your data is in safe hands.
leya.law
Metaphor
Plays on being held safely in trusted hands.
Security
Is used to introduce the platform's security measures.
Protected from prying eyes.
beem.computer
Metaphor
Compares privacy to physical protection from intrusive gazes.
Security
Reassures users their information is handled securely.
Designed for creators, not for businesses.
buymeacoffee.com
Target callout
Clearly differentiates its focus on creators over traditional businesses.
Access proven templates and examples.
whimsical.com
Expertise
Implies expertise with "proven" examples.
Templates
Explicitly mentions "templates" as a core feature.
Build your business on collaboration.
lucid.co
Collaboration
Highlights collaboration as a foundational feature.
Creation
Emphasizes creating and developing a business.
Collaborate across tools and teams.
linear.app
Collaboration
Emphasizes features for multi-tool collaboration.
Integrations
"Across tools" suggests hooking multiple services together.
Easily share info from Slack, Figma, and Jira.
notion.so
Collaboration
Sharing info across tools indicates collaborative features.
Integrations
Mentions plugging into well-known apps.
A singular place for all project documentation.
linear.app
Completeness
Promises all documentation needs are met in a "singular place".
Destination
Frames it as the main spot or destination for project docs.
The proof is in the product.
mural.co
Idiom
This is a riff on "the proof is in the pudding".
Social proof
Serves as a headline introducing testimonials.
Run your entire business from one platform.
kajabi.com
Completeness
Promises a all-in-one solution for running a business.
Draft precise contracts quickly.
spellbook.legal
Exactness
"Precise" highlights accuracy and attention to detail.
Fast results
"Quickly" emphasizes speed in contract drafting.
Participant recruitment that's unbelievably fast.
userinterviews.com
Fast results
Emphasizes speed in participant recruitment.
Intensifier
Uses "unbelievably" to amplify the speed claim.
Move anything with the push of a button.
lugg.com
Metaphor
Suggests moving is as easy as pressing a button to activate a machine.
Simplicity
Uses the button metaphor to highlight simplicity.
Where the world does markets.
tradingview.com
Destination
Positions it as the go-to place for market activity.
Give your users the API docs they deserve.
speakeasy.com
Deservingness
Suggests your users are entitled to their top-notch documentation tool.
We connect researchers and participants.
userinterviews.com
First-person
Uses "We" as first-person plural.
Reach
Connecting groups broadens the user's reach of who they can work with.
Top-notch professionals are big fans of Hellotime.
hellotime.io
Expertise
Emphasizes endorsement from seasoned pros.
Social proof
Introduces a section highlighting testimonials.
A discovery engine for creatives.
cosmos.so
Identity
Declares itself as a resource for finding inspiration.
Target callout
Provides a solution tailored to creatives.
Customize Notion with dozens of integrations.
notion.so
Flexibility
The word "customize" signals flexibility.
Integrations
Mentions adding integrations to enhance Notion.
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