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Better design. Less time.
picsart.com
Amplification
Better design means more value.
Better alternative
Suggests it delivers superior outcomes faster than competitors.
Bicolon
Uses two concise statements with matching rhythm.
Pain point
Hints at the time demands of high-quality design.
Stacked benefits
Two benefits: better design + time savings.
Time-saving
"Less time" is a direct statement of time-saving.
The simplest way to create forms.
tally.so
Creation
Explicitly focuses on creating forms.
Identity
Declares itself as a form-building tool.
Simplicity
Explicitly emphasizes simplicity using a superlative claim.
We're already connected to the tech you love.
yotpo.com
First-person
"We" is a first-person plural pronoun.
Integrations
Highlights connections with popular tools.
Money automated.
parthean.com
Automation
Positions automation as the core feature.
Recording, re-thought.
tella.tv
Alliteration
Repeats the "r" starting sound.
Innovation
Uses "re-thought" to redefine traditional recording techniques.
Just click, quote, and close with PandaDoc.
pandadoc.com
Fast results
Emphasizes a quick, simple process.
Revenue
The term "close" is standard sales language for finalizing a deal.
Simplicity
Highlights user-friendliness by focusing on quick, simple actions.
Tricolon
Creates balance by listing three quick actions.
10x the invoices. Half the time.
ramp.com
Automation
Refers to automating manual data entry.
Bicolon
Uses two parallel phrases for impact.
Quantity
Includes "10x" and "half" to express numerical scale.
Time-saving
Explicitly states "half the time", emphasizing efficiency.
Organize without the overwhelm.
teuxdeux.com
Pain point
Hints at the flood of details that lead to feeling overwhelmed.
Peace of mind
"Without the overwhelm" promises to remove stress and confusion.
Simplicity
Implies that it replaces complexity with a simpler process.
Super accurate rain forecast.
rainbow.ai
Exactness
Promises a high degree of accuracy.
High quality
Uses an explicit statement of outstanding precision and high quality.
Identity
States it's a weather prediction application.
Intensifier
"Super" amplifies the level of accuracy promised.
Same budget, bigger results.
thanksben.com
Amplification
"Bigger results" emphasizes maximized outcomes.
Bicolon
Uses a parallel structure for rhythm.
Cost-saving
Suggests achieving more without increasing costs.
Deliver unforgettable customer experiences.
zoho.com
High quality
Indicates surpassing ordinary quality standards.
Remarkability
Encourages you to stand out with memorable experiences.
Go from landing pages to leads in record time.
unbounce.com
Fast results
Uses a hyperbole to suggest extremely fast results.
Transformation
Turns landing pages into leads.
Work with docs that practically assemble themselves.
pandadoc.com
Automation
Describes AI-powered document creation with a metaphor.
Metaphor
Personifies documents as if they could self-assemble.
Intake to pay. Now 8.5x faster.
ramp.com
Amplification
Highlights a dramatic improvement in speed.
Completeness
Suggests a full process transformation.
Fast results
Explicitly emphasizes rapid processing.
Quantity
"8.5x" directly references a numerical increase in speed.
The power of Postgres with the ease of a spreadsheet.
retool.com
Capability
Hints at advanced capabilities by referencing the "power of Postgres".
Simplicity
Highlights ease through the familiar simplicity of spreadsheets.
Stacked benefits
Two benefits: power + simplicity.
Create the healthcare experience your employees deserve.
thatch.ai
Creation
Highlights the act of creating a healthcare experience.
Deservingness
Emphasizes entitlement with "deserve".
Normative claim
States how things should be.
Where work happens.
slack.com
Collaboration
Suggests a place for team collaboration.
Destination
Conveys that everything related to work converges in this one environment.
Your beautiful freelance toolkit. From sending proposals to getting paid.
useportal.net
Completeness
Uses "toolkit" and "from/to" structure to suggest an all-in-one solution.
Visual appeal
Calls the toolkit "beautiful", emphasizing design aesthetics.
We make PDF easy.
smallpdf.com
First-person
"We" is a first-person plural pronoun.
Identity
Emphasizes that the core purpose is to handle and simplify PDF tasks.
Simplicity
Centers simplicity as the main promise.
Financing the future.
kikin.io
Alliteration
Repeats the "f" starting sound.
Metaphor
Frames financing as building or shaping the future.
Go from data to intelligence.
funnel.io
Insights
Highlights marketing reporting tools.
Transformation
Turns raw data into insights.
The need for speed.
attio.com
Fast results
Literally mentions speed as the main focus.
Idiom
Uses the familiar phrase "need for speed".
Rhyme
"Need" and "speed" rhyme perfectly.
Urgency
Frames speed as an essential, pressing demand.
The simpler approach, for when traditional BI is just too much.
equals.com
Better alternative
Contrasts against "traditional BI" to position itself as the superior option.
Simplicity
Emphasizes ease with "simpler approach".
Plan and navigate from idea to launch.
linear.app
Completeness
Highlights the coverage of the full journey.
From raw to ready. Without the cost or complexity.
equals.com
Bicolon
Positions two parallel segments of similar weight.
Cost-saving
Suggests the product eliminates unnecessary expenses.
Pain point
Points to the pain of high expense or complexity in a process.
Simplicity
Implies simplicity by removing both cost and complexity.
Transformation
Turns raw data into actionable results.
Go from first draft to final product, faster.
figma.com
Automation
Highlights AI-powered automation features.
Fast results
Emphasizes a faster process from start to finish.
Transformation
Turns initial ideas into completed designs.
Data-driven decision making.
blendedtech.com
Alliteration
Repeats the initial 'D' sound.
Insights
Highlights the use of data to inform decisions.
Smooth user management means happy end users.
auth0.com
Cause and effect
Demonstrates that smooth management leads to happy users.
Emotion
Mentions "happy", a positive emotional state.
Simplicity
Highlights the ease of managing users.
Your account should do more. Now, it can.
get-zazu.com
Better alternative
Implies traditional accounts are lacking in functionality.
Capability
Highlights that the account now has expanded abilities.
Normative claim
Uses "should" to prescribe how an account ought to function.
Put writer's block behind you.
kajabi.com
Automation
Highlights AI features that assist with content creation.
Metaphor
Suggests writer's block can be left behind, like an obstacle.
Pain point
Addresses the struggle of coming up with ideas and content.
Music powered by science.
brain.fm
Expertise
Builds trust by associating the product with scientific rigor.
Identity
Defines the product: "We deliver music that's scientifically based".
Innovation
Evokes a sense of cutting-edge sophistication.
The reporting engine for go-to-market teams.
attio.com
Identity
Labels itself as a reporting/analytics platform serving GTM teams.
Insights
Provides "reporting" tools tailored to generate data insights.
Metaphor
Suggests the tool operates like a mechanical engine powering movement.
Target callout
Designed specifically for go-to-market teams.
Your success story begins with a resume.
kickresume.com
Cause and effect
Says a resume (cause) begins your success story (effect).
Remove the guess work from sales.
glyphic.ai
Exactness
Promises replacing uncertainty with accurate, data-based insights.
Insights
Highlights the use of data-driven insights to close more deals.
Pain point
Calls out the uncertainty of guess-based selling.
Target callout
Speaks to professionals involved in sales functions.
Bring more deals across the finish line.
apollo.io
Amplification
Explicitly states an increase in completed deals.
Metaphor
Compares completing deals to finishing a race.
Revenue
"Deals" typically implies sales and new revenue.
Build like a team of hundreds.
appwrite.io
Amplification
Amplifies a smaller team's capabilities to match a huge team.
Creation
Encourages users to create with the efficiency of a large team.
Metaphor
Implies solo work can match a team's, using a simile ("like"), a subtype of metaphor.
Thinking big
Empowers you to operate on a huge scale.
The CRM behind thousands of companies.
attio.com
Capability
Implies it can handle high volume or complexity.
Identity
Says directly it's a customer relationship management system.
Quantity
References "thousands", clearly a substantial number of companies.
Social proof
Introduces social proof by emphasizing the wide adoption.
Our goal is to save you more on taxes.
betterment.com
Cost-saving
Explicitly states the goal of reducing tax expenses.
First-person
"Our" is a first-person plural.
Pay once, not monthly.
appsumo.com
Bicolon
Uses two parallel clauses for emphasis.
Cost-saving
Implies reduced long-term expenses.
Pain point
Calls out the annoyance of recurring subscription fees.
Problem-solution
Opposes a recurring payment (problem) to a single one (solution).
Quantity
Addresses the number of payments required.
Create lifetime customers, one checkout at a time.
bolt.com
Creation
Focuses on creating long-term customer relationships.
Loyalty
"Lifetime" references creating long-term relationship with buyers.
Revenue
Mentions checkouts, signaling transactions and revenue.
Ready. Set. Send.
kit.com
Fast results
Mimics "Ready. Set. Go." that suggests momentum and speed.
Idiom
Adapts the idiom "Ready. Set. Go." for a email context.
Tricolon
Presents three short, impactful phrases in a triadic structure.
Blazingly fast, amazingly flexible.
attio.com
Fast results
Spotlights speed as a defining characteristic.
Flexibility
Positions flexibility as a standout feature.
Intensifier
"Blazingly" and "amazingly" intensify the qualities.
Stacked benefits
Two benefits: speed + flexibility.
The power of engagement, the simplicity of slides.
butter.us
Bicolon
Builds two parallel noun phrases for a two-part structure.
Capability
Explicitly references the power of engagement.
Simplicity
Positions creating slides as a symbol of simplicity.
1 million users, plus you.
jeton.com
Quantity
Directly highlights a large number.
Social proof
Uses the existing user count to build credibility.
Wordplay
Plays on 'plus' as both math and a personal invite.
Protect your winery's long-term success.
blendedtech.com
Pain point
Implies the risks wineries face without proper protection.
Peace of mind
Assures wineries that their future is secure.
Target callout
Directly targets winery businesses.
You create, Air automates.
air.inc
Automation
Highlights Air's automation capabilities.
Bicolon
Uses two parallel clauses for contrast and rhythm.
Creation
Emphasizes the user's role in creating content.
Timeless luxury, playfully told.
fredhome.com.au
Bicolon
Uses two contrasting phrases for stylistic effect.
High quality
Explicitly mentions "luxury".
Craft the best docs in the world.
craft.do
Amplification
Encourages to create documents at the highest possible standard.
Better alternative
Claims a top-tier outcome surpassing normal document tools.
High quality
Uses a direct statement of highest possible quality.
Wordplay
References the brand name "Craft" while also using "craft" as a verb.
Finance is finally effortless.
fey.com
Alliteration
Repeats the "f" starting sound.
Better alternative
Suggests it's far easier than other finance solutions.
Intensifier
"Finally" intensifies the sense of relief and simplicity.
Pain point
Implies stress or hassle that finance typically involves.
Simplicity
Frames finance as finally intuitive and stress-free.
Text thousands. Grow effortlessly. Connect instantly.
clerk.chat
Quantity
"Thousands" explicitly emphasizes a large scale.
Reach
Highlights the ability to connect with a broad audience.
Tricolon
Uses a three-part phrase for rhythmic impact.
Contactless payments? Sure. Spending limits? Check. Card freezing? Also check.
jeton.com
Completeness
Lists multiple essential features, covering key payment needs.
Question
Uses a series of rhetorical questions to engage the reader.
Tricolon
Structures the message in three parallel statements.
Turn any touchpoint into a transaction.
bolt.com
Alliteration
Repeats the "t" starting sound.
Reach
"Any touchpoint" signals connecting with people wherever they engage.
Revenue
Uses "transaction", directly referencing a sale or purchase.
Transformation
Turns interactions into revenue.
Live longer every day.
canadianlongevity.health
Self-improvement
Emphasizes longevity and improvements in personal health.
Your favorite crypto wallet.
family.co
Emotion
"Favorite" connotes a positive sentiment/emotion.
Identity
States it's a crypto wallet.
Music marketing, revolutionized.
cobrand.com
Identity
Clearly states it is about music marketing.
Innovation
Uses "revolutionized" to imply a groundbreaking approach.
Frontier intelligence.
cursor.com
Automation
Presents AI features as advanced intelligence.
Capability
"Frontier" suggests cutting-edge power and progress.
Innovation
Positions the intelligence as leading-edge.
Notes reimagined.
goodnotes.com
Identity
Suggests it's a note-taking application.
Innovation
Introduces a new approach to digital notes.
Drive results with unforgettable email marketing.
campaignmonitor.com
Cause and effect
Shows that impactful email marketing (cause) drives outcomes (effect).
High quality
Directly claims a standout, top-quality result.
Remarkability
Suggests campaigns stand out and stay memorable.
Make good governance your competitive advantage with Agora.
agora.xyz
Cause and effect
Implementing "good governance" (cause), yields a competitive advantage (effect).
Competitive edge
Directly calls it a "competitive advantage".
Remarkability
Frames governance as a strategic differentiator.
It's okay to be a know-it-all.
helpscout.com
Colloquialism
"Know-it-all" is an informal phrase.
Idiom
Flips the familiar "know-it-all" phrase, often negative, into a positive attribute.
Insights
Suggests access to comprehensive knowledge and insights.
The all-in-one platform with all-in pricing.
helpscout.com
Completeness
Emphasizes an all-inclusive platform.
Repetition
Repeats "all-in" to reinforce the concept of full inclusion.
Wordplay
Uses "all-in" in two different contexts to create a clever twist.
Same team. Same page.
attio.com
Bicolon
Creates symmetry with matching, parallel fragments.
Collaboration
Promotes collaboration features.
Metaphor
Frames team agreement as sharing the same page in a book.
Repetition
Repeats "Same" to emphasize alignment.
Fast insights, faster growth.
kajabi.com
Bicolon
Positions two comparative phrases in parallel.
Cause and effect
Links fast insights (cause) to faster growth (effect).
Fast results
Uses speed twice to underscore its importance.
Insights
Is used to highlight analytics features.
Repetition
Repeats "fast" to establish a strong parallel structure.
Get a 360-degree view of your cloud spend.
antimetal.com
Completeness
"360-degree view" implies complete coverage.
Insights
Promotes a complete analytic perspective on cloud costs.
Metaphor
Frames insight as seeing in all directions.
Looking for a better way to manage a trust?
betterment.com
Better alternative
Suggests there is a superior way to manage a trust.
Question
Directly asks the reader, prompting engagement.
Let evergreen sequences work for you.
kit.com
Automation
Highlights automation features that manage recurring tasks.
Exactness
Uses "evergreen" to imply unwavering, consistent results.
Metaphor
Compares evergreen sequences to trees that stay green all year.
A world of knowledge in your pocket.
blinkist.com
Metaphor
Compares vast knowledge to a tangible object that fits in your pocket.
Quantity
Uses a metaphor to represent a vast amount of knowledge.
Your tools should fit your business. Not vice versa.
glideapps.com
Bicolon
Consists of two clauses that parallel each other in structure.
Deservingness
Emphasizes the entitlement to suitable tools.
Flexibility
Implies that flexibility in choosing tools is important.
Normative claim
Uses "should" to assert how tools ought to work.
Pain point
Addresses the frustration of rigid, one-size-fits-all tools.
Problem-solution
Rigid software forces workarounds (problem) and flexible tools adapt to you (solution).
Easy access for easy bookings.
calendly.com
Repetition
Reinforces the theme of simplicity by repeating "easy".
Simplicity
Explicitly describes the straightforwardness of the solution.
We all dread email.
cora.computer
Emotion
Uses "dread" to convey a strong sense of reluctance.
First-person
Uses first-person plural with 'we'.
Pain point
Explicitly states frustration with email.
Prototype in a click.
figma.com
Automation
Highlights AI-powered automation for rapid prototyping.
Creation
Invites users to create prototypes easily.
Fast results
One-click prototype implies immediate results.
Simplicity
Uses "in a click" to represent simplicity.
Global digital payments.
checkout.com
Identity
Identifies itself as a digital payments platform.
Reach
"Global" implies borderless transactions and extending reach.
Putting your health first has never been easier.
canadianlongevity.health
Self-improvement
Empowers users to focus on their health.
Simplicity
Highlights simplicity as a key benefit.
Your personal assistant for getting things done.
hyperaide.com
Automation
Uses a metaphor to present the AI-powered productivity app.
Identity
Labels the product as a productivity companion.
Metaphor
Personifies the tool as a personal assistant.
Sleep tight, we got your site.
framer.com
Metaphor
Compares website security to restful, worry-free sleep.
Peace of mind
Suggests you can rest worry-free about website issues.
Rhyme
"Tight" and "site" both end in the "-ite" sound.
Security
Is used to highlight their security measures.
Summarize anything, forget nothing.
getrecall.ai
Bicolon
Forms two concise statements in a matching format.
Pain point
Addresses the challenge of information overload.
Problem-solution
Too much info causes forgetting (problem); auto-summaries retain details (solution).
Rhyme
"Anything" and "nothing" both end in "-thing", a homoioteleuton (near rhyme).
Stacked benefits
Benefit 1: Summarize anything. Benefit 2: Never forget.
Steal customizable templates from the best facilitators.
butter.us
Expertise
Suggests access to expertise.
Flexibility
Uses "customizable" to indicate flexibility.
High quality
"From the best" implies high-quality templates.
Templates
Explicitly references customizable templates.
Think bigger. Build faster.
figma.com
Amplification
Urges you to "think bigger" (beyond typical improvement) and push boundaries.
Bicolon
Uses two sentences that mirror each other's brevity.
Fast results
Positions speed as a key advantage.
Rhyme
"Bigger" and "faster" both end in "-er", creating a near rhyme (homoioteleuton).
Thinking big
It's a direct invitation to go big—quickly.
Authentication, anywhere & anyhow.
fusionauth.io
Alliteration
All words have the "a" starting sound
Flexibility
Emphasizes the adaptable nature of the solution.
Identity
Indicates it's an authentication management platform.
Repetition
Repeats the word "any" to reinforce the message of versatility.
Tricolon
Uses three-part phrasing for emphasis.
Backstage passes to your best content.
kajabi.com
Alliteration
Repeats the "b" starting sound.
Metaphor
Frames premium content as a VIP experience, like backstage access.
No camera? Grab an avatar instead.
heygen.com
Pain point
Addresses the issue of not having a camera.
Question
Uses a question to introduce the alternative.
Finances figured out for you.
fruitful.com
Pain point
Hints at the frustration of managing finances alone.
Peace of mind
Implies relieving users from the stress of managing finances.
Insurance designed for life in motion.
getspot.com
Identity
Says it's an insurance product.
Metaphor
"Life in motion" refers to a dynamic, active lifestyle.
Target callout
Focuses on individuals with active and dynamic lifestyles.
The all-in-one platform loved by coaches (and clients).
clarityflow.com
Completeness
Explicitly states "all-in-one".
Emotion
Includes "loved" to reference positive sentiment.
Build your brand, audience, and income.
fourthwall.com
Reach
Mentions "audience", an explicit reach concept.
Revenue
Denotes direct monetary gain.
Stacked benefits
Three benefits: brand + audience + income.
Tricolon
Builds rhythm by listing three important goals.
Reimagining financing for SaaS.
capchase.com
Innovation
Signals a transformative approach to SaaS financing.
Target callout
Specifies SaaS as the target context.
Build real relationships to close winning deals.
folk.app
Cause and effect
Links strong relationships (cause) to successful deals (effect).
Revenue
Points to making successful sales.
Quotas can't flex but your reporting should.
equals.com
Flexibility
Suggests the tool adjusts to changing needs unlike fixed quotas.
Insights
Focuses on adaptable reporting capabilities.
Normative claim
Uses "should" to assert an ideal state.
Pain point
Addresses the rigidity of sales reporting that fails to adapt.
Act now, live longer.
biograph.com
Bicolon
Combines two equally concise commands in symmetrical form.
Cause and effect
Says immediate action (cause) promotes longevity (effect).
Self-improvement
Addresses longevity, a core personal improvement goal.
Urgency
"Act now" creates a sense of urgency and importance.
Make sense of complex topics.
heptabase.com
Insights
Suggests it delivers clear insights.
Pain point
Addresses the frustration of deciphering complicated topics.
Winemaking, simplified and connected.
blendedtech.com
Identity
Clearly identifies the focus on winemaking.
Integrations
Highlights the connected nature of the solution.
Simplicity
Emphasizes ease of use with the term "simplified".
Your collaboration station.
attio.com
Collaboration
Emphasizes collaboration at its core.
Destination
Positions the product as the central spot to work together.
Identity
Positions the solution as a central place for teamwork.
Metaphor
Frames the tool as a gathering point for collaboration.
Rhyme
"Collaboration" and "station" both end in "-ation" (near rhyme).
Stand out in a sea of talking heads.
getboom.app
Competitive edge
Promotes standing out, implying a competitive edge.
Metaphor
Using "sea" suggests a vast, uniform group where standing out is difficult.
Remarkability
Encourages you to rise above the noise and stand apart.
Advanced forms, simple setup.
framer.com
Bicolon
Places two phrase fragments of matching brevity and structure.
Capability
Explicitly calls out "advanced forms".
Simplicity
Positions simplicity as key, even for advanced forms.
Stacked benefits
Two benefits: advanced features + ease of use.
The best money tracker app.
copilot.money
Better alternative
Flatly states it outperforms all other options.
High quality
Directly calls itself "the best" in money tracking.
Identity
Clearly states it's a money-tracking app.
The next gen of CRM.
attio.com
Identity
Declares it's a CRM tool.
Innovation
Implies a leap forward with the "next gen" phrasing.
The only support platform with unlimited users.
helpscout.com
Better alternative
Positions it as the superior option.
Identity
Clearly defines the product as a support platform.
Quantity
Explicitly mentions "unlimited".
Encrypted email you can trust.
atomicmail.io
Identity
Straightforwardly says it's a service for encrypted email.
Peace of mind
Promises security and privacy for peace of mind in communication.
Security
Focuses on the platform's privacy protections.
Content creation you will enjoy.
framer.com
Creation
Directly focuses on content creation.
Emotion
"Enjoy" names a distinctly positive emotion.
Simplicity
Implies the process is stress-free and user-friendly.
Designed by experts, delivered with care.
headspace.com
Bicolon
Mirrors two phrases that share a parallel form.
Expertise
Underscores that it was created by professionals.
High quality
Saying it's "designed by experts" conveys expert-level quality.
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