Home of the internet's finest website headlines.

WebsiteHeadlines.com is the largest collection of standout website headlines, featuring hundreds of real examples with screenshots. Focused on SaaS, B2B, and DTC brands from diverse industries, each headline is tagged to let you filter by meaning or structure for design and copy inspiration.

Generally, a headline of 6-12 words is ideal. This range strikes a balance between being concise and attention-grabbing. However, well-crafted outliers—whether shorter or longer—can spark curiosity and drive engagement. For SEO and social sharing, aim to keep your headlines under 60 characters (preferably 55) to avoid being cut off in search results or on social media. The American Press Institute also suggests limiting headlines to 8 words to enhance readability on mobile devices.

A bad headline often lacks clarity, fails to intrigue, or both. It may be overly vague or stuffed with keywords to the point of unreadability. Lengthy, rambling text can also confuse readers, and weak language—such as passive, label-based phrases—does little to convey a clear benefit.

Interestingly, a negative angle can increase click-through rates by about 2.3%, but negativity alone won’t redeem a headline that isn’t concise or relevant. The key is to communicate a specific, unique promise while staying under 55 characters if possible. In other words, say exactly what readers stand to gain, and say it quickly.