Home
Categories
Submit
Love what you do and make money too.
ko-fi.com
Bicolon
Contains two parallel clauses connected by a conjunction.
Emotion
Uses "love" in the sense of deep enjoyment or passion.
Revenue
Direct mention of "make money".
Rhyme
"Do" and " oo" both end in the exact same vowel sound (perfect rhyme).
Visualizations are for seeing, not squinting.
basecamp.com
Insights
Emphasizes clear, useful visual data.
Pain point
Addresses the issue of unclear or cluttered visual data.
Wordplay
Uses contrast between 'seeing' and 'squinting' to reinforce clarity.
Drag and drop ambitious ideas.
glideapps.com
Creation
Invites users to bring their ambitious ideas to life.
Metaphor
Suggests turning ideas into reality is as simple as dragging and dropping.
Simplicity
Uses a metaphor to imply simplicity in idea execution.
Thinking big
Uses the word "ambitious", suggesting you're chasing big goals.
Bye friction, bye misalignment. Hello airfocus.
airfocus.com
Collaboration
Addresses team misalignment.
Pain point
Highlights friction and misalignment as problems.
Repetition
Repeats "bye" for emphasis.
Tricolon
Uses three-part phrasing.
Wordplay
The "bye...hello" construction is playful and catchy.
Never ask engineers for a marketing form again.
default.com
Better alternative
Suggests a simpler option than depending on engineers.
Creation
Implies that the product enables users to independently create forms.
Intensifier
Strongly underscores "never again" for emphasis.
Pain point
Taps into the hassle of relying on dev teams for simple tasks.
Simplicity
Suggests ease of use with intuitive form tools.
Time-saving
Removes dev dependency, cutting down on wait times and back-and-forth.
Turn your payment "to-dos" into "to-dones"
gohopscotch.com
Pain point
Implies the burden of incomplete payment tasks.
Transformation
Turns lists into achievements.
Wordplay
Riffs on "to-dos" by humorously turning it into "to-dones" to imply task completion.
Your card. Your info. Your business.
apple.com
Idiom
Plays on the idiom "it's your business".
Repetition
Repeats "Your" to emphasize user ownership and control.
Security
Focuses on privacy and security measures.
Tricolon
Reinforces meaning with a three-part structure for impact.
Your new spreadsheet is ready. Are you?
equals.com
Innovation
Suggests a modern take on the traditional spreadsheet.
Insights
Implies data capabilities through the use of spreadsheets.
Question
Uses a question to highlight innovation.
Urgency
Poses a challenge, implying a readiness to act.
A software upgrade for your body.
canadianlongevity.health
Metaphor
Compares improving one's health to upgrading software.
Self-improvement
Suggests health or performance enhancement.
Bankyfy your payment now.
banky.io
Anthimeria
Turns "Bank" and the brand "Banky" into a verb.
Innovation
Signals a sense of novelty and innovation.
Urgency
Conveys urgency by using "now" to prompt immediate action.
Wordplay
Creatively modifies the brand name.
Changing habits is hard work. Having the right tool is half the battle.
wayoflifeapp.com
Bicolon
Uses two proportionate statements sharing a parallel shape.
Metaphor
Compares overcoming part of a challenge to winning half of a battle.
Pain point
Mentions the struggle of forming or breaking habits.
Real-time insights for right-now decisions.
wrapbook.com
Alliteration
Repeats the "r" starting sound.
Bicolon
Balances two clauses with matching rhythm.
Identity
Suggests it's an analytics tool.
Insights
Emphasizes instant analytics for immediate decision-making.
Urgency
Highlights the need for instant insights.
Beautiful, personalized email campaigns as easy as 1, 2, 3.
omnisend.com
Identity
States it's an email marketing service.
Metaphor
Compares ease to counting with a simile ("as"), a subtype of metaphor.
Simplicity
"As easy as 1, 2, 3" clearly communicates that the process is uncomplicated.
Visual appeal
Directly calls the campaigns "beautiful".
Goodbye, abandoned carts. Hello, soaring sales.
bolt.com
Alliteration
Repeats the "s" sound in "soaring sales".
Bicolon
Arranges two farewells/greetings of equal length for parallel impact.
Pain point
Addresses the pain of losing customers at checkout.
Problem-solution
Checkout losses hurt (problem), but this fixes abandonment (solution).
Revenue
Refers to boosting sales figures
Stacked benefits
Two benefits: no more abandoned carts + soaring sales.
Transformation
Turns lost opportunities into successful transactions.
Financial wellness for the 100%.
northstarmoney.com
Identity
Frames itself as a service addressing general financial management.
Idiom
Flips the phrase "top 1%" to suggest financial wellness for everyone.
Quantity
States "100%", implying complete coverage of the entire population.
Target callout
Emphasizes inclusivity, addressing everyone (the 100%).
Rethink performance management.
workleap.com
Better alternative
Implies the old performance management is flawed, offering a superior approach.
Innovation
Invites to consider an entirely new paradigm for performance management.
Chosen by millions, perfect for you.
wordpress.com
High quality
The word "perfect" is a direct claim of impeccable fit/quality.
Quantity
Explicitly mentions the figure "millions".
Social proof
"Millions" is used here to convey popularity.
Over 1,000,000 creators. All kinds, all kind.
ko-fi.com
Quantity
Literally states "over 1,000,000", directly referencing a large numerical figure.
Social proof
Introduces a list of customers using their product.
Target callout
Celebrates creators of all types and industries.
Tricolon
Uses a three-part structure to highlight creators' quantity and diversity.
Wordplay
Creates a double meaning with "kinds" (as in "varieties") and "kind" (as in "friendly").
Hire top talent much, much faster.
modernloop.com
Fast results
Emphasizes fast hiring.
Intensifier
"Much, much faster" is strong intensifier for speed.
Repetition
Repeats "much" for stronger impact.
Talent recommended talent.
withtwill.com
High quality
Implies that the recommended talent is of exceptional caliber.
Repetition
Repeats 'talent' to reinforce the idea of high-quality referrals.
Wordplay
Creates a clever twist by using "talent" as both the recommender and the recommended.
Let's build a website that makes you the easy choice.
capari.co
First-person
Uses "Let's" (short for "let us"), a first-person plural.
Remarkability
Empowers you to stand out as the top choice.
Most banks hope you never see this.
ramp.com
Better alternative
Suggests they offer a superior solution compared to traditional banks.
Capability
Implies they provide more powerful financial tools than banks.
Insanely fast card issuing.
lithic.com
Fast results
Uses a hyperbole to stress exceptional speed.
Identity
Declares itself as a solution for issuing transactional cards.
Intensifier
"Insanely" intensifies the claim of speed.
Enterprise benefits, without the enterprise bullsh*t.
fusionauth.io
Better alternative
Implies competitors come with typical enterprise drawbacks.
Colloquialism
The word "bullsh*t" is a clear slang expression.
Pain point
Addresses the frustration with typical enterprise solutions.
Repetition
Repeats the word "enterprise" to reinforce the message.
Love your email marketing platform again.
bentonow.com
Better alternative
"Again" implies dissatisfaction with other solutions.
Emotion
Explicitly mentions "love".
Identity
Clearly identifies it as an email marketing platform.
Business intelligence, but dead easy.
equals.com
Better alternative
Contrasts the usual complexity of BI with being "dead easy".
Colloquialism
The phrase "dead easy" is a casual, idiomatic intensifier.
Identity
Labels itself as business intelligence (BI) software.
Insights
Refers to making data-driven business intelligence accessible.
Intensifier
"Dead easy" strongly intensifies simplicity.
Pain point
Implies the usual complexity of BI tools.
Simplicity
Suggests there's virtually no effort involved.
Take customers from "need it" to "got it" in just a few seconds.
podia.com
Fast results
Uses "in just a few seconds" to emphasize quick results.
Repetition
Uses "<verb> it" twice to create a catchy flow.
Transformation
Turns desire into fulfillment.
The VPN that just works.
expressvpn.com
Better alternative
Implies it's a more reliable and hassle-free than other VPNs.
Identity
States it's a VPN.
Simplicity
Implies ease and reliability through the directness of "just works".
The enterprise browser.
island.io
Identity
Explicitly states it is a browser.
Target callout
Specifies enterprise customers as the audience.
Money doesn't sleep (but you can).
omnisend.com
Automation
Is used to emphasize selling through automated processes.
Cause and effect
Your money keeps working (cause), letting you sleep easy (effect).
Idiom
References the cliché "money never sleeps".
Metaphor
Personifies money as never sleeping.
Peace of mind
Suggests you can rest easy while your money works for you.
Revenue
Hints at automation systems generating revenue, even while you rest.
Reach your audience. Reach your goals.
kit.com
Bicolon
Repeats the same structure for symmetrical flow and impact.
Cause and effect
Links reaching your audience (cause) to achieving your goals (effect).
Reach
Straightforward usage of "reach".
Repetition
Repeats the sentence beginning to emphasize actions and results.
A link in bio. But rich and beautiful.
bento.me
Better alternative
Uses "but" to contrast against basic alternatives, emphasizing superiority.
Bicolon
Joins two succinct sentences that share a balanced proportion.
Capability
"Rich" suggests advanced features and functionality.
Identity
Places itself in the "link in bio" category (micro-landing pages)
Stacked benefits
Two benefits: rich + beautiful.
Visual appeal
Explicitly highlights aesthetic qualities with "beautiful".
Email for modern software companies.
loops.so
Identity
Defines itself as a specialized email solution.
Innovation
"Modern" carries connotations of cutting-edge and innovative approaches.
Target callout
Targets software companies.
Refreshingly simple project management.
basecamp.com
Better alternative
Positions it as a unexpectedly simple alternative to complex tools.
Identity
Says it's a software for managing projects.
Intensifier
"Refreshingly" amplifies the simplicity of the tool.
Metaphor
Compares the ease to something refreshing and revitalizing, like a cool drink.
Simplicity
Explicitly describes the project management tool as simple.
The IT admin's admin.
workos.com
Repetition
Repeats the word 'admin' to reinforce the concept.
Wordplay
Creates a layered meaning by suggesting the product is the admin for IT admins.
Make every day payday.
lyft.com
Repetition
Repeats "day" to create a rhythmic echo.
Revenue
Explicitly focuses on consistent revenue generation.
Rhyme
The repeated "-day" ending creates a near rhyme (homoioteleuton)
Let's take the AARRR!! out of ARR reporting.
equals.com
First-person
Uses "Let's" (short for "let us"), a first-person plural.
Insights
Highlights reporting features.
Pain point
Highlights the frustration ("AARRR!!") associated with Annual Recurring Revenue (ARR) reporting.
Simplicity
Implies removing the complexity of traditional reporting methods.
Wordplay
Puns on the "ARR" in "ARR reporting" sounding like a pirate's "AARRR!!".
Make sense common.
steep.app
Idiom
Plays on the common phrases "making sense" and "common sense".
Insights
Focuses on making insights widely accessible.
Wordplay
Flips the phrase "common sense" to create a playful twist.
From screen share to screen show.
getboom.app
Alliteration
Repeats the "s" starting sound.
Transformation
Turns basic into engaging.
Wordplay
Plays on the similarity of the two words while shifting the meaning.
Keep track of it all, without getting off track.
gqueues.com
Bicolon
Consists of two parallel clauses that mirror each other in structure.
Metaphor
Frames task management as staying on course.
Pain point
Highlights the challenge of managing numerous tasks without losing focus.
Problem-solution
Multiple tasks create chaos (problem) and this system keeps everything organized (solution).
Repetition
Repeats "track" with a wordplay to reinforce the contrast.
Wordplay
Plays with "track" in two ways—"keep track" (maintain a record) and "get off track" (lose focus).
Ride. Bike. Scoot. Go bananas.
lyft.com
Colloquialism
"Go bananas" is a playful slang phrase meaning "have fun".
Flexibility
Emphasizes the freedom to choose from various modes of transport.
Idiom
Uses the familiar expression "go bananas" to signal carefree excitement.
Don't let a $50k churn catch you by surprise.
june.so
Idiom
Uses "catch you by surprise", a common idiom for unexpected events.
Normative claim
Implies you should prevent churn.
Pain point
Highlights the financial risk of customer churn.
Quantity
Mentions "$50k," emphasizing a large monetary value.
A second set of eyes for any agreement.
spellbook.legal
Automation
Highlights AI-powered contract review.
Flexibility
"Any agreement" suggests broad applicability.
Metaphor
Compares AI review to a second set of eyes for contracts.
Supported by vets. Loved by dog people.
thefarmersdog.com
Bicolon
Uses two sentences with matching length and rhythm.
Expertise
Highlights professional (veterinary) endorsement.
Social proof
Is used as the main headline with built-in social proof.
Your ticket to stress-free flying.
flighty.com
Identity
Suggests it's a flight management product.
Metaphor
Compares the solution to a ticket.
Pain point
Addresses the stress and challanges of air travel.
Peace of mind
Uses "stress-free" outright, promising worry-free travel.
Truly simple, truly global payroll.
deel.com
Identity
Defines itself as global payroll software, clearly stating the product's function.
Intensifier
"Truly" underlines its claimed qualities.
Repetition
Repeats "truly" to stress simplicity and global scope.
Simplicity
Explicitly emphasizes simplicity with "truly simple".
Stacked benefits
Two benefits: simple + global.
Speed and quality. Pick two.
cartesia.ai
Bicolon
Puts two short clauses side by side for impact.
Fast results
Centers "speed" as a key advantage.
High quality
Explicitly calls out "quality".
Stacked benefits
Presents two benefits and invites the selection of both.
Can an email be too beautiful to delete?
podia.com
High quality
Calling it "too beautiful to delete" implies an exceptionally high-quality design.
Question
Uses a question to emphasize the remarkability of the email.
Remarkability
Empowers you to create emails that stand out.
Visual appeal
Frames the product as having standout design and visual appeal.
Make work, work.
workleap.com
Repetition
Repeats the exact same word "work" in two senses.
Wordplay
Creates a double meaning by using "work" in two different contexts.
Like the sales assistant your team never had.
folk.app
Automation
Highlights an AI-powered CRM.
Capability
Suggests advanced functionality by acting as an assistant.
Metaphor
Compares the tool to a "sales assistant".
Get paid here, there, and everywhere.
payoneer.com
Flexibility
Highlights payment flexibility worldwide.
Reach
Highlights universal access.
Revenue
Indicates receiving money.
Rhyme
The shared "-ere" sound creates a near rhyme (homoioteleuton).
Tricolon
Uses three-part phrasing.
The way people shop has changed. Has your marketing?
grin.co
Bicolon
Creates two statements of comparable length and structure.
Question
Encourages progress by questioning the reader's current approach.
We turn design, copy, brand, into shares, clicks & cash.
designscientist.com
Colloquialism
Uses casual, conversational phrasing ("shares, clicks & cash").
First-person
"We" is a first-person plural pronoun.
Revenue
Mentions "cash", explicitly linking it to generating money.
Transformation
Turns content into conversions.
Tricolon
Highlights progression with two rhythmic three-part structures.
Digital workers, human results.
11x.ai
Automation
"Digital workers" metaphorically describes automated systems.
Bicolon
Couples two parallel phrases with a shared adjective-noun pattern.
Exactness
Assures human-level thoroughness and accuracy.
High quality
Promises human-level (excellent) quality.
Identity
Declares itself as an AI agent platform.
Metaphor
Personifies software as digital workers.
Don't choose between building fast and building right.
maze.co
Fast results
Explicitly highlights the ability to build fast.
High quality
Promises high-quality development ("building right").
Normative claim
States how things should be.
Pain point
Underscores the pain of having to compromise on speed vs. quality.
Stacked benefits
Implies you get both speed and quality.
Don't hire a CFO, subscribe to one.
scaleup.finance
Cost-saving
Suggests avoiding the high expense of hiring a CFO.
Metaphor
Frames the product as a CFO-as-a-service.
Normative claim
Suggests businesses should subscribe instead of hiring a CFO.
Pain point
Implies the challenge and cost of hiring a full-time CFO.
Give your finance team their lunch break back.
ramp.com
Metaphor
Uses "lunch break" as a metaphor for regained time.
Time-saving
Implies reducing time spent on finance tasks.
Delete your other money apps - you won't need them.
useorigin.com
Better alternative
Claims such improvement and coverage that other apps become unnecessary.
Completeness
Implies a complete solution that eliminates the need for other apps.
Pain point
Implies the inconvenience of managing multiple finance apps.
Customer relationship magic.
attio.com
Identity
Despite the wordplay, it clearly identifies the product as a CRM.
Metaphor
Describes the product as something seemingly supernatural.
Wordplay
Cleverly replaces "management" in CRM (Customer Relationship Management) with "magic".
Pop-ups? More like power-ups.
helpscout.com
Question
Prompts the reader to reconsider pop-ups.
Wordplay
Plays on the similarity between "pop-ups" and "power-ups".
A new species of webcam
opalcamera.com
Identity
Presents itself as a fundamentally unique type of webcam.
Innovation
Portrays the webcam as an evolutionary advancement.
Metaphor
Compares a novel webcam to a newly discovered species.
Unbelievably good notes.
circleback.ai
High quality
Directly asserts an extremely high level of quality.
Identity
States it's a notes product.
Intensifier
"Unbelievably" elevates the claim to near-incredible.
Less paperwork, more people work.
lattice.com
Automation
Highlights how their automation features reduce paperwork.
Bicolon
Pairs two phrases with a matching length and rhythm.
Cause and effect
Automation (cause) frees you to invest in human-centric tasks (effect).
Pain point
Calls out the burden of excessive paperwork.
Problem-solution
Admin time hinders productivity (problem); reducing it enables more human-centered work (solution).
Rhyme
"Paperwork" and "people work" both end in "work", creating a near rhyme (homoioteleuton).
Wordplay
Plays on the dual meaning of the word "work".
A new chapter for reading.
yunastories.com
Innovation
Suggests a breakthrough.
Metaphor
Uses "new chapter" to symbolize innovation.
Wordplay
Plays on "new chapter" as a metaphor fitting a reading companion app.
The right tutor for your child. Peace of mind for you.
tutorful.co.uk
Bicolon
Divides the sentence into two parallel statements.
Cause and effect
Finding the right tutor (cause) leads to parental peace of mind (effect).
Peace of mind
Directly states it provides parental "peace of mind".
Stacked benefits
Two benefits: child gets a good tutor + parent has peace of mind.
Like Notion and DocuSign had a baby.
notch.so
Metaphor
Compares to other products with a simile ("like"), a subtype of metaphor.
Land a sales job that doesn't suck.
bravado.co
Better alternative
Implicitly contrasts a subpar norm with a far better option.
Colloquialism
"Doesn't suck" is an informal expression.
High quality
Suggests access to high-quality sales roles.
Metaphor
Compares getting a job to landing somewhere safely.
Pain point
Calls out the reality of sales jobs that feel disappointing.
Your taxes made less taxing.
kajabi.com
Pain point
Addresses the stress and complexity of filing and managing taxes.
Peace of mind
Suggests relieving stress associated with tax season.
Simplicity
Implies simplicity by reducing the burden of taxes.
Wordplay
Plays on the double meaning of "taxing" (literally about taxes, and figuratively meaning "difficult").
Our job is to make your people better at theirs.
limadelta.com
First-person
"Our" is a first-person plural possessive pronoun.
Customer support headaches eliminated.
groovehq.com
Metaphor
Compares difficult support issues to headaches.
Pain point
Hints at the stress of dealing with support tickets or complaints.
Peace of mind
"Headaches eliminated" is a clear stress-relief promise.
Teamwork, meet deep work.
campsite.com
Bicolon
Uses two short, balanced clauses in a parallel structure.
Collaboration
Suggests that the product enables teams to collaborate seamlessly.
Repetition
Repeats "work" to create a rhythmic flow and connect two complementary concepts.
What if you could increase revenue without increasing headcount?
hellopatient.com
Pain point
Addresses the challenge of growing revenue without adding staff.
Question
Engages the reader by prompting them to consider a better alternative.
Revenue
Directly focuses on increasing financial gains.
Accurate financials. Total peace of mind.
bench.co
Bicolon
Splits into two short noun-phrase lines of similar weight.
Cause and effect
Says financial accuracy (cause) brings total reassurance (effect).
Exactness
Clearly promises error-free finance data.
Pain point
Implies the worry of inaccurate financial records.
Peace of mind
Focuses on eliminating stress and uncertainty.
Stacked benefits
Two benefits: accurate financials + peace of mind.
No more financial anxiety.
cashews.finance
Better alternative
Implies a stress-free alternative to traditional solutions.
Emotion
"Anxiety" references a fear-based emotional state.
Pain point
Calls out the common worry around finances.
Peace of mind
Directly states it removes worry about finances.
Dental billing on autopilot.
daydream.dental
Automation
Emphasizes automation capabilities through a metaphor.
Identity
Says it's a billing solution for dental practices.
Metaphor
Compares automated billing to a plane flying on autopilot.
Self-driving bookkeeping.
kick.co
Automation
Highlights that bookkeeping is handled automatically.
Identity
Clearly defines the product as a bookkeeping solution.
Metaphor
Uses the metaphor of "self-driving" to emphasizing autonomy.
Your time is valuable. Charge accordingly.
savvycal.com
Bicolon
Uses two short sentences for a symmetrical effect.
Deservingness
Affirms that you deserve to be paid for your time.
Normative claim
Makes a prescriptive statement about how users should act.
Revenue
Directly links valuing time to generating income.
Stay informed, stay in control.
cashews.finance
Bicolon
Mirrors the same phrase structure for a parallel effect.
Fast results
Implies timely/real-time information.
Insights
Emphasizes access to crucial information for better decision-making.
Peace of mind
Suggests that the right info, you'll worry less and feel in command.
Repetition
Reinforces the action with "Stay" appearing twice.
Stacked benefits
Links two related advantages.
A refreshingly modern approach to employee training.
basewell.com
Better alternative
Positions it as a more innovative alternative to old methods.
Identity
Indicates it's a tool for employee training.
Innovation
Introduces a novel approach that modernizes employee training.
Intensifier
"Refreshingly" amplifies the sense of innovation.
You'll wonder how you managed family life before Cozi.
cozi.com
Better alternative
Suggests you won't look back once you see how much better this approach is.
Emotion
Uses "wonder" to evoke amazement and reflection.
Pain point
Implies the struggle of coordinating busy family schedules.
Stop using slow, cluttered CRMs.
close.com
Better alternative
Urges ditching subpar CRMs for something superior.
Fast results
Promises a faster, more responsive CRM solution.
Normative claim
Tells users what they should do.
Pain point
Points out the frustration of dealing with sluggish, disorganized CRM tools.
Simplicity
Suggests it has an intuitive and user-friendly experience.
Impress your team (and investors) with CFO-grade insights.
equals.com
Exactness
Uses "CFO-grade" to emphasize precision and accuracy.
High quality
Implies premium, expert-level insights with "CFO-grade".
Insights
Highlights financial insights.
Remarkability
Suggests standing out by impressing people.
Take your workshops from good to unforgettable.
butter.us
Amplification
Urges you to push beyond merely "good".
High quality
Suggests an "unforgettable" level of excellence.
Remarkability
Promises to make your workshops stand out.
Transformation
Turns ordinariness into extraordinariness.
Things. People. Love
playbook.ebay.com
Emotion
"Love" is a direct reference to a positive, affectionate emotion.
Tricolon
Builds emphasis and rhythm by listing three elements.
Wordplay
Plays on the dual interpretation of the phrase (separate emphasis and combined meaning).
Let's make your legal work flow.
leya.law
First-person
Uses "Let's" (short for "let us"), a first-person plural.
Wordplay
Plays on the similarity between "work flow" and "workflow".
Marketing that actually moves the needle.
yotpo.com
Idiom
Uses the common needle metaphor.
Intensifier
The word "actually" reinforces the headlines promise.
Metaphor
Compares making progress to physically moving a needle on a gauge.
Is your financial future riding on just one or two stocks?
usecache.com
Pain point
Highlights a risky situation of not being diversified.
Question
Asks a rhetorical question to raise concern.
Time is money. Save both.
ramp.com
Bicolon
Joins two concise sentences, each echoing the other's brevity.
Cost-saving
Directly says to save money.
Idiom
Plays on the familiar phrase "time is money".
Metaphor
Equates time with money, treating it as a currency that can be saved.
Pain point
Highlights the pain of wasting time.
Stacked benefits
Explicitly says you save time and money.
Time-saving
Directly states you'll save time.
Glide gives you the powers of a developer and designer.
glideapps.com
Amplification
Amplifies your current skillset with "powers" you didn't have before.
Capability
Emphasizes empowering users with advanced skills.
Metaphor
Presents software skills as transferable "powers".
Stacked benefits
Two benefits: dev power + design power.
Talk it to the next level.
riverside.fm
Idiom
Adapts the common phrase "take it to the next level".
Metaphor
Compares progress to ascending levels, like in a game.
Wordplay
Twists the familiar phrase "take it to the next level" into "talk it".
Fulfill your dropshipping dreams.
oberlo.com
Emotion
"Dreams" references aspiration and hope.
Thinking big
Nudges you to turn big dropshipping aspirations into reality.
Your money, working harder.
parabol.fi
Amplification
"Working harder" suggests maximizing financial performance.
Metaphor
Treats money as if it can "work harder," personifying it.
Revenue
Directly relates to financial growth and wealth-building.
We test your site, so your site doesn't test you.
ranger.net
First-person
Uses first-person plural with "We test".
Pain point
Implies website issues can be frustrating.
Wordplay
Plays on "test" meaning both QA and frustration.
Better metrics, better choices.
kajabi.com
Bicolon
Uses a repeated structure for impact.
Cause and effect
Links better metrics (cause) to making smarter choices (effect).
Insights
Highlights analytics and reporting features.
Repetition
Reinforces the message by repeating "better".
Stacked benefits
Two benefits: improved metrics + better decision-making.
Eat, sleep, trade, repeat.
robinhood.com
Idiom
Adapts the popular "eat, sleep, repeat" idiom to trading.
Rhyme
"Eat" and "repeat" share the "eat" ending, creating a near rhyme (homoioteleuton).
Wordplay
Creates a clever twist by mimicing the rhythmic structure of the idiom.
Make your online ordering as good as the big brands.
owner.com
High quality
Promises a top-tier experience on par with major names.
Metaphor
Compares delivery to big brands, using a simile ("as"), a subtype of metaphor.
Remarkability
Empowers you to stand out by matching the best in the business.
For creators who mean business.
kit.com
Idiom
Uses the common phrase "mean business" to signal determination.
Target callout
Directly appeals to creators who treat their craft professionally.
Animate anything. That's right, anything.
gsap.com
Creation
Encourages users to create animations.
Flexibility
Highlights the platform's versatility in animation.
Intensifier
"That's right, anything" serves as a conversational intensifier.
Repetition
Repeats "anything" to create emphasis.
Remember everything. Organize nothing.
mymind.com
Bicolon
Mirrors two short sentences with matching syntax to create rhythm.
Pain point
Implies the hassle of having to organize countless details.
Problem-solution
Info overload is tough (problem) and a memory system handles it for you (solution).
Rhyme
"Everything" and "nothing" both end with "-thing", creating a near rhyme (homoioteleuton).
Backed by mds and phds. Trusted by mvps.
whoop.com
Bicolon
Matches two passive-voice statements of equal length and rhythm.
Expertise
Emphasizes the support of medical doctors and researchers (PhDs).
Rhyme
The three nouns all end with the same ending sound.
Social proof
Serves as a headline for testimonials with built-in social proof.
1
2
3
4
5
...
12