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Design products inhumanly fast.
figr.design
Fast results
Emphasizes speed with the hyperbolic phrase.
Intensifier
"Inhumanly" heightens how extraordinarily fast the process is.
Freakishly accurate content delivered daily.
dimensional.me
Exactness
"Accurate" emphasizes precision and correctness.
Intensifier
"Freakishly" amplifies the level of accuracy.
Make it so easy to sign your documents that it cuts turnaround time in half.
signwell.com
Cause and effect
Connects easy signing (cause) to cutting turnaround time (effect).
Pain point
Hints at slow processes causing high turnaround times.
Quantity
Uses "in half" to quantify the reduction in turnaround time.
Simplicity
Emphasize simplicity as the primary goal.
Time-saving
Halving turnaround time is a classic time-saver.
Start podcasting.
buzzsprout.com
Creation
Is a call to create your own audio show.
Create content that looks good by default.
slab.com
Creation
Encourages users to create visually appealing content.
High quality
Promises high-quality, attractive output.
Simplicity
"By default" users achieve high-quality results effortlessly.
Visual appeal
Explicitly mentions "looks good".
Make a statement in the inbox.
beehiiv.com
Idiom
Uses the familiar phrase "make a statement" to highlight making an impression.
Remarkability
Inspires crafting emails that stand out and grab attention.
HR simply.
workleap.com
Anthimeria
Turns "HR" (a noun) into a verb-like form.
Identity
Clearly defines the product as an HR solution.
Simplicity
Uses "simply" to emphasize ease of use and minimal complexity.
Get the timing right every time.
apollo.io
Exactness
Promises consistent, pinpoint timing.
Insights
Suggests leveraging insights to take precise actions at the right moment.
Repetition
Repeats "time" in "timing" and "every time".
Wordplay
Highlights the repeated notion of "time" to underscore consistent accuracy.
Your one-stop video marketing shop.
wistia.com
Completeness
Promises an all-encompassing solution for video marketing.
Destination
Positions itself as the ultimate place for all video marketing needs.
Identity
Labels itself as a complete solution for video marketing needs.
Idiom
Adapts the common phrase "one-stop shop".
Rhyme
"Stop" and "shop" build a perfect rhyme: both end in "-op".
You deserve to be happy.
betterhelp.com
Deservingness
Emphasizes the individual's right to happiness.
Emotion
Directly mentions "happy", an emotional state.
Normative claim
Prescribes that individuals should seek happiness.
Self-improvement
Addresses emotional well-being and improving overall happiness.
Global payments for global operations.
routable.com
Identity
Identifies itself as a global payment solution.
Reach
"Global operations" means operating everywhere.
Repetition
Repeats "global" for rhythm and emphasis on scalability.
Target callout
Optimized for organizations operating on a global scale.
Grow (and grow and grow) your money.
monzo.com
Amplification
Signals pushing finances well beyond normal.
Metaphor
Portrays money as capable of organic growth, like a living thing.
Repetition
Uses repeated "grow" to highlight persistence.
Revenue
Clearly refers to increasing more money.
Thinking big
Nudges you toward limitless financial growth.
Change the way you money.
revolut.com
Anthimeria
Uses the noun "money" as a verb.
Innovation
Suggests to reinvent how we handle money.
Wordplay
Creates a playful linguistic twist with anthimeria.
Get your team on the same page, literally.
notion.so
Collaboration
Uses idiom to showcase collaboration features.
Idiom
Adapts the common expression "being on the same page".
Radically better observability stack.
betterstack.com
Better alternative
Explicitly states it's a "better" stack than what's currently on the market.
High quality
Claims a dramatically superior solution.
Identity
Calls itself a collection of tools for monitoring software products.
Innovation
Suggests a leap forward in observability technology.
Intensifier
"Radically" underscores a dramatic improvement
Suspiciously powerful team scheduling.
savvycal.com
Capability
Suggests an unusually high level of performance.
Emotion
"Suspiciously" implies mistrust or wariness.
Identity
Says it's a scheduling product for teams.
Intensifier
"Suspiciously" emphasizes extreme capability.
The surprisingly simple family organizer.
cozi.com
Identity
Identifies itself as a specialized organizer tool for families.
Intensifier
"Surprisingly" magnifies how notably simple it is
Simplicity
Declares simplicity as the standout quality.
The last bookkeeper you'll need to hire.
ceedar.ai
Better alternative
Implies it outperforms all solutions.
Identity
Clearly states it's a bookkeeping solution.
Metaphor
Personifies the AI bookkeeping solution as a human bookkeeper.
Stretching the limits of internally-built user management? That's risky.
frontegg.com
Cause and effect
Suggests that stretching limits (cause) leads to risk (effect).
Metaphor
Uses 'stretching the limits' as a metaphor for pushing boundaries.
Pain point
Highlights the risk associated with internal user management.
Question
Frames the statement as a question to engage the reader.
Multichannel campaigns that sell, sell, sell.
omnisend.com
Amplification
The repetition emphasizes ramping up sales—an amplified impact.
Identity
Positions itself as a tool to deploy campaigns on multiple platforms.
Reach
"Multichannel" means reaching audiences across various platforms.
Repetition
Uses "sell" three times to emphasize impact.
Revenue
Makes the act of selling explicit.
Where B2B brands scale influencer marketing.
passionfroot.me
Amplification
"Scale" = turning up the volume on an existing marketing channel.
Destination
Portrays itself as the main location for B2B influencer marketing.
Reach
Uses "scale" in the context of marketing reach.
Target callout
Targets B2B brands leveraging influencer strategies.
All your financial workflows. Zero complexity.
mercury.com
Bicolon
Uses two short phrases, each with the same concise feel.
Completeness
Promises it covers every financial workflow needed.
Pain point
References the complexity that typically come with financial management.
Simplicity
Highlights ease with the promise of zero complexity.
Stacked benefits
Two benefits: all workflows + no complexity.
Vitamins, minerals and whole-food ingredients.
simplecomplex.com
High quality
"Whole-food ingredients" signals high-quality, natural components.
Identity
Declares itself as a supplement derived from whole-food components.
Tricolon
Builds flow by listing three key ingredients.
More ATS, less BS.
screenloop.com
Bicolon
Mirrors two short noun phrases in a succinct parallel format.
Colloquialism
"BS" (short for "bullsh*t") is slang shorthand.
Pain point
Mentions the pain caused by bloated or subpar applicant tracking systems.
Problem-solution
Bloated software frustrates (problem), but a simpler ATS cuts the nonsense (solution).
The precision of CAD. The freedom of design.
shapr3d.com
Bicolon
Uses two statements in matching form.
Exactness
Directly uses the word "precision", underscoring exactness.
Flexibility
Implies design flexibility.
Stacked benefits
Two benefits: accuracy + creative flexibility.
Happy to prove, relocation can be painless.
relocatenow.io
Pain point
Hints at the stress people associate with relocating.
Peace of mind
Moving is famously stressful; "painless" suggests removing that stress.
Tired of getting blocked while scraping the web?
scrapingbee.com
Pain point
Mentions the frustration of being blocked during web scraping.
Question
Poses a question to highlight a common frustration.
Compliance matters. So does saving. We do both.
remofirst.com
Cost-saving
Mentions "saving" as a key benefit.
First-person
Uses "we" as first-person plural.
Stacked benefits
Lists two key benefits: compliance and saving.
Go from zero to $1.
gumroad.com
Revenue
Focuses on earning the first dollar from nothing.
Transformation
Turns start into progress.
Go beyond business as usual.
revolut.com
Amplification
Focuses on expanding the scope of what business can achieve.
Idiom
Adapts a familiar "business as usual" phrase to encourage progress.
Thinking big
Challenges you to exceed the ordinary.
Make proposals that make impressions.
pandadoc.com
Creation
Directly calls users to craft proposals.
Remarkability
Empowers customers to stand out with proposals.
Repetition
Adds rhythm and flow through the repetition of "make".
Talk to your money.
parthean.com
Automation
Describes AI chat functionality with a metaphor.
Metaphor
Personifies money as something one can converse with.
Build a culture of knowledge-sharing today.
slab.com
Collaboration
"Knowledge-sharing" directly suggests collaboration.
Creation
Encourages creation of a knowledge-sharing culture.
Metaphor
Treats culture as something tangible that can be actively constructed.
Urgency
Urges the establishment of a collaborative environment without delay.
Your annual tax filings? Handled.
lettuce.co
Peace of mind
Suggests stress-free tax filing.
Problem-solution
Tax-filing stress (problem) is solved by them handling it (solution).
Question
Uses a question to introduce the solution.
Easy to customise. Hard to get wrong.
chroniclehq.com
Bicolon
Balances two statements with matching length and rhythm.
Flexibility
Emphasizes adjustable, user-friendly features.
Pain point
Hints at the frustration of overly complex customization processes.
Problem-solution
Customization can be complex (problem), but this keeps it simple (solution).
Simplicity
Explicitly mentions "easy" and reinforces it with "hard to get wrong".
Take your product from nice-to-have to must have.
conversionfactory.co
Amplification
Highlights the product's improvement in value.
Transformation
Turns an optional into an essential product.
Make cloud savings our job, so it doesn't have to be yours.
antimetal.com
Bicolon
Uses a similar grammatical structure in both clauses.
Cause and effect
Shows that outsourcing (cause) leads to more effiency (effect).
Cost-saving
"Cloud savings" directly shows the service reduces costs.
Pain point
Addresses the burden of manually optimizing cloud costs.
Peace of mind
Says "We'll handle the complexity", so you don't worry about overspending.
Problem-solution
Managing cloud costs is a hassle (problem), and this service removes it (solution).
Build a help center that wows.
helpscout.com
Creation
Encourages users to actively build a help center.
Emotion
"Wows" explicitly references delight or pleasant surprise.
Remarkability
Suggests that the help center will stand out and impress users.
Bad slides kill good ideas.
slides.agency
Cause and effect
Says that bad slides (cause) fail to gain traction (effect).
Metaphor
Personifies slides as capable of "killing" ideas.
Pain point
Points to the pain of losing an idea's impact.
Automate HR admin. Save hours and hours.
deel.com
Automation
Highlights automation features.
Bicolon
Pairs two concise, related clauses in a balanced structure.
Cause and effect
Says automating HR admin (cause) saves hours (effect).
Repetition
Reinforces time-saving with "hours and hours".
Time-saving
Explicit about saving many hours.
Group chat that's all fun and games.
discord.com
Emotion
"Fun" directly references a joyful emotional state.
Identity
Positions itself as a chat platform with playful elements.
Idiom
Leverages the idiom "all fun and games" to emphasize enjoyment.
Never send another attachment again.
docsend.com
Better alternative
Suggests it's a smarter alternative to other options.
Intensifier
"Never...again" reinforces finality and change.
Pain point
Implies the hassle of sharing file attachments via email.
Are your savings interest-ing?
revolut.com
Question
Turns a financial topic into a playful question.
Wordplay
Cleverly connects interest rates to reader engagement
Perfect docs, out-of-the box.
readme.com
High quality
Asserts that documents will be "perfect".
Idiom
Uses the idiom "out of the box" to imply readiness and ease of use.
Rhyme
"Docs" and "box" form a perfect rhyme.
Simplicity
Suggests the solution is effortless and ready to go.
You've thought of everything. We've thought of you.
simplecomplex.com
Bicolon
Sets two clauses with similar length and a mirrored verb-object pattern.
First-person
"We" is a first-person plural pronoun.
Things are just different when you have equity.
secfi.com
Cause and effect
Having equity (cause) changes everything (effect).
Hear what matters, protect what's priceless.
hears.com
Bicolon
Uses two parallel clauses for a rhythmic structure.
Repetition
Repeats the "what" structure to reinforce key ideas.
Get every deduction you deserve.
lettuce.co
Cost-saving
Highlights maximizing deductions to save money.
Deservingness
Explicitly states "deserve", implying entitlement to deductions.
Normative claim
Indicates what users should be entitled to.
Get to work, with a lot less work.
dropbox.com
Better alternative
Implies it's an easier way to handle work tasks.
Bicolon
Uses two grammatically similar and rhythmically balanced clauses.
Intensifier
"A lot less" amplifies how significantly work is reduced.
Pain point
Hints at the burden of unnecessary effort or busywork.
Repetition
Repeats "work" in parallel phrases to emphasize contrast.
Time-saving
Suggests more time for meaningful work.
Wordplay
Makes a playful twist by reusing "work" with two meanings.
Wow new hires with the best in employee experience.
deel.com
Cause and effect
Suggests their employee experience platform (cause) attracts new hires (effect).
Emotion
"Wow" is an exclamation of pleasant surprise.
High quality
Calls itself "the best", claiming highest quality.
Remarkability
Emphasizes creating a standout impression.
Made from real food to support real life.
simplecomplex.com
High quality
"Real food" suggests genuine, high-quality ingredients.
Repetition
Repeats the adjective "real" to create emphasis.
Work as one. Or one thousand.
apple.com
Bicolon
Splits two short options, each with a near-identical cadence.
Flexibility
Implies adaptability to fit different team sizes and work styles.
Quantity
Explicitly contrasts varying scales of team size.
Repetition
Repeats "one" to emphasize both individuality and scalability.
Wordplay
Uses the dual meaning of "one" (individuality and unity).
Automate workflows that kill your speed-to-lead.
default.com
Automation
Empowers to automate slow processes.
Cause and effect
Automating (cause) removes the bottlenecks harming your speed-to-lead (effect).
Fast results
Focuses on accelerating lead response ("speed-to-lead").
Metaphor
Uses "kill" to vividly illustrate workflows slowing down lead response.
Pain point
Calls out the bottleneck of slow lead follow-up.
Dropping good leads? Our scheduler doesn't.
default.com
Better alternative
Calls out a common failing of other schedulers, asserting this one solves that problem.
Exactness
Implies reliability and consistency (it never "drops" leads).
Pain point
Points to the pain of losing potential customers due to scheduling issues.
Question
Highlights a problem with a rhetorical question.
Super fast food.
simulate.com
Fast results
"Fast" directly references speed.
High quality
"Super...food" implies something of high quality.
Identity
Suggests a new or improved fast-food product.
Intensifier
"Super" adds intensity by amplifying the qualities.
Wordplay
Creates a double meaning that suggests both high speed and enhanced quality.
The knowledge base even Richard in Finance wants to use.
slite.com
Identity
Positions itselfs as a universal knowledge repository.
Simplicity
Implies it's so user-friendly that even less tech-savvy departments want it.
Target callout
Playfully includes finance professionals as a target persona.
The computer, de-invented.
daylightcomputer.com
Identity
Presents itself as a reimagined computer.
Innovation
Signals a radical reinvention of the computer.
Metaphor
Plays on reversing innovation, implying a more fundamental state.
Simplicity
Implies simplification by refocusing the experience on what truly matters.
Wordplay
Plays on the phrase "re-invented", but flipping it to "de-invented".
Popups, supercharged.
optimonk.com
Amplification
"Supercharged" means injecting extra power into an existing concept.
Capability
Suggests power and advanced features.
Identity
States it's a popup builder for websites.
The flexible way to add memberships to Webflow.
memberstack.com
Flexibility
Explicitly states "flexible" to highlight adaptability.
Make real impact. Earn real income.
teachable.com
Bicolon
Uses two parallel clauses for balance and rhythm.
Repetition
Repeats "real" to emphasize authenticity and value.
Revenue
Explicitly mentions "earn income" to highlight financial gain.
Thinking big
"Make real impact" motivates a mindset of larger-than-life goals.
Go from idea to prod fast-without being an AI expert.
retool.com
Fast results
"Fast" is explicitly mentioned.
Simplicity
Declares simplicity by negating the requirement for expertise.
Transformation
Turns creativity into operational products.
How the best brands use Assembly.
rovoassembly.com
Social proof
Introduces a showcase of customers using their product.
Better health benefits for less money.
thatch.ai
Amplification
Highlights improvement with "better benefits."
Cost-saving
Emphasizes affordability with "less money."
Stacked benefits
Combines both better benefits and cost savings.
Where work happens.
slack.com
Collaboration
Suggests a place for team collaboration.
Destination
Conveys that everything related to work converges in this one environment.
Online scheduling for your kind of business.
supersaas.com
Flexibility
Implies flexibility across different industries.
Identity
Positions itself as a scheduling solution.
Find your forever customers.
shopify.com
Loyalty
"Forever customers" is a direct loyalty phrase.
Reach
Emphasizes finding (reaching/discovering) a loyal audience.
Your favorite crypto wallet.
family.co
Emotion
"Favorite" connotes a positive sentiment/emotion.
Identity
States it's a crypto wallet.
Webinar software for the modern marketer.
experiencewelcome.com
Identity
Calls itself webinar software.
Target callout
Specifies the modern marketer.
A studio for your mind.
capacities.io
Metaphor
Frames the mind as a space for creation, like a physical studio.
The power of Postgres with the ease of a spreadsheet.
retool.com
Capability
Hints at advanced capabilities by referencing the "power of Postgres".
Simplicity
Highlights ease through the familiar simplicity of spreadsheets.
Stacked benefits
Two benefits: power + simplicity.
Finance is finally effortless.
fey.com
Alliteration
Repeats the "f" starting sound.
Better alternative
Suggests it's far easier than other finance solutions.
Intensifier
"Finally" intensifies the sense of relief and simplicity.
Pain point
Implies stress or hassle that finance typically involves.
Simplicity
Frames finance as finally intuitive and stress-free.
The simpler approach, for when traditional BI is just too much.
equals.com
Better alternative
Contrasts against "traditional BI" to position itself as the superior option.
Simplicity
Emphasizes ease with "simpler approach".
Music marketing, revolutionized.
cobrand.com
Identity
Clearly states it is about music marketing.
Innovation
Uses "revolutionized" to imply a groundbreaking approach.
It's never been easier to create an app your attendees will love.
superevent.com
Creation
Highlights the ability to build an event app.
Emotion
"Love" is a direct emotional expression..
Simplicity
Uses the hyperbole "never been easier" to emphasize ease.
Headache-free payment reconciliation.
routable.com
Identity
States it's a payment reconciliation solution
Metaphor
Compares difficult processes to headaches.
Pain point
Hints at a tedious and error-prone process.
Peace of mind
Explicitly says "headache-free", eliminating a big worry.
Simplicity
"Headache-free" suggests an effortless process free of complications.
Global digital payments.
checkout.com
Identity
Identifies itself as a digital payments platform.
Reach
"Global" implies borderless transactions and extending reach.
Flexible by design. Intuitive by default.
riverside.fm
Bicolon
Uses two phrases that match in length and structure.
Flexibility
Positions flexibility as a core feature.
Simplicity
Highlights simplicity by stating its intuitiveness.
Stacked benefits
Two benefits: flexible + intuitive.
Build real relationships to close winning deals.
folk.app
Cause and effect
Links strong relationships (cause) to successful deals (effect).
Revenue
Points to making successful sales.
What's different about Mighty Networks? We call it people magic.
mightynetworks.com
Metaphor
Frames magic as a near-supernatural ability to achieve remarkable outcomes.
Question
Highlights the platform's differentiation with a question.
Explore the ever-expanding Statamic Ecosystem.
statamic.com
Amplification
Uses 'ever-expanding' to emphasize continuous growth.
Quantity
Suggests a large and continuously growing ecosystem.
Mental health is a journey. Let's get started.
headlight.health
First-person
"Let's" indicates first-person plural.
Self-improvement
Frames mental health as a personal growth journey.
Pay anyone, anywhere, on time.
routable.com
Completeness
Suggests a single platform for all payment needs.
Flexibility
Highlights flexibility by listing three components that make payments convenient.
Reach
Focuses on removing geographic barriers.
Tricolon
Creates rhythm by presenting three related actions.
Same team. Same page.
attio.com
Bicolon
Creates symmetry with matching, parallel fragments.
Collaboration
Promotes collaboration features.
Metaphor
Frames team agreement as sharing the same page in a book.
Repetition
Repeats "Same" to emphasize alignment.
Level up your spreadsheet game.
rows.com
Amplification
"Level up" is the essence of amplifying existing skills.
Insights
Implies improved data insights through spreadsheets.
Metaphor
Compares improving spreadsheet skills to ascending levels in a game.
Replace manual research workflows with our AI agent.
clay.com
Automation
Highlights automation features to eliminate manual workflows.
Pain point
Points to the frustration of time-consuming manual data gathering.
Time-saving
Eliminates manual effort, freeing up time.
Build faster to go further.
attio.com
Amplification
Promotes achieving more by increasing speed.
Cause and effect
Says speed (cause) leads to progress (effect).
Fast results
Positions speed as enabling long-term growth.
Thinking big
It calls you to aim beyond standard achievements.
Create beautiful invoices in seconds.
invoice.tolahq.com
Creation
Explicitly mentions creating invoices.
Fast results
Mentions fast outcomes explicitly with "in seconds".
Remarkability
Implies making you stand out with visual appeal.
Visual appeal
Emphasizes the attractiveness of the invoices created.
Timeless luxury, playfully told.
fredhome.com.au
Bicolon
Uses two contrasting phrases for stylistic effect.
High quality
Explicitly mentions "luxury".
A CRM that's as flexible as you.
stackerhq.com
Flexibility
Highlights adaptability with "as flexible as you."
Identity
Explicitly identifies the product as a CRM.
The all-in-one platform loved by coaches (and clients).
clarityflow.com
Completeness
Explicitly states "all-in-one".
Emotion
Includes "loved" to reference positive sentiment.
Premium merch for your business.
rovoassembly.com
High quality
Uses "premium" to declare the merch is top-tier.
Identity
Positions itself as a supplier of promotional products.
Target callout
Specifies a broad business context ("for your business").
Real-time, accurate. Pick both.
equals.com
Exactness
Emphasizes precision with "accurate".
Fast results
Highlights speed with "real-time".
Stacked benefits
Presents two advantages as a combined benefit.
You create, Air automates.
air.inc
Automation
Highlights Air's automation capabilities.
Bicolon
Uses two parallel clauses for contrast and rhythm.
Creation
Emphasizes the user's role in creating content.
Automate your sales busywork.
claap.io
Automation
Highlights automation features to reduce repetitive tasks.
Pain point
Hints at the grind of repetitive, low-value sales tasks.
Time-saving
Automation of "busywork" directly saves time.
Scale personalized outreach with better data enrichment.
clay.com
Amplification
"Scale" your outreach = amplifying what you're already doing.
Better alternative
"Better" suggests superior enrichment compared to standard methods.
Reach
Indicates reaching and broadening your potential customer base.
Skip learning a new tool, you already know this one.
equals.com
Pain point
Points at the pain of learning a new tool.
Simplicity
Focuses on the ease of use.
Do cloud right.
hashicorp.com
Better alternative
Implies superiority over other cloud solutions.
Exactness
Emphasizes correctness in cloud implementation.
Trade on your time and your terms.
robinhood.com
Flexibility
Focuses on trading designed to fit user preferences.
Repetition
Repeats the possessive "your" to emphasize personal agency.
Ready. Set. Send.
kit.com
Fast results
Mimics "Ready. Set. Go." that suggests momentum and speed.
Idiom
Adapts the idiom "Ready. Set. Go." for a email context.
Tricolon
Presents three short, impactful phrases in a triadic structure.
A drop-in-ready CMS for all your Laravel projects.
statamic.com
Identity
Clearly defines the product as a CMS.
Simplicity
Suggests easy integration and adoption.
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